Official Online Retail Partner to Lakme Fashion Week - PowerPoint PPT Presentation

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Official Online Retail Partner to Lakme Fashion Week

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  1. Official Online Retail Partner to Lakme Fashion Week
  2. Fashion And You Fashion And You India’s Leading Online Luxury Private Sales Club. Working with 500+ leading brands. Elevating shopping experience through Brand-centric Sale events. 15+ Sales Per day. Exclusive Membership through invitation only…reach SEC A1, A2 consumers. 3 million elite members already shopping, with 7 new members joining in every minute. Reach over 1,100 cities pan-India daily, beating physical retail infrastructure constraints. 750 + employees spread out over Delhi NCR, Bangalore & Mumbai.
  3. Numbers Say It All 1,70,000+ Customers visiting website everyday. A million plus fans on social media platforms with the 3rd largest presence in e-retail on Facebook. Up to 5000 members buying daily. Over 5000 orders shipped from our warehouse. Month on Month growth of 25%. Average event sale between 4–50 lacs & growing. Delivering luxury at consumer’s doorstep.
  4. Social Media Platforms
  5. Awards & Recognition Star Retailer Debutante Award- 2010 Data Quest’s “20 Hottest E- commerce Startups From India” WAT Award’s Silver in “Ecommerce site of the year-2011”
  6. 500 + Partner Brands
  7. Who Is Behind Us Successful Indian serial entrepreneur. Harish is the founder CEO of Smile Interactive and has incubated and grown several successful leading online businesses like Quasar (WPP Digital & Smile JV ), Tyroo (Smile & Yahoo JV), Zoomtra and Zumtra. He is also the chairman of the Digital Agencies Committee of the Internet and Mobile Association of India Pearl is an internet industry veteran and has extensive experience at premier companies like Yahoo!, Rediff.com & GE. In her last assignment, she was leading monetization for Yahoo! India. At Yahoo!, she was recognized with a Global ‘Superstar Award’ (20 across the company, 1st to receive the award in the Sales function in over 5 years & the first in Asia). Prior to that, she has also worked with Rediff.com & GE Corporate in India. She has a Masters degree from IIT Delhi & a BE from Delhi College Of Engineering (Gold Medalist).
  8. Our Reach Reputed national / International brand fashionandyou.com
  9. Value Proposition 24x7 Sales 24X7 shopping experience with delivery @ doorstep Virtual aggregation of demand higher than any store footfalls Irresistible savings of upto 80% on luxury Quick liquidation of slow moving inventory Access to otherwise hard to get brands Alternate marketing & Sales platform Sales that suit their tastes Easy returns policy Geographical reach to tier 2 & tier 3 cities Luxury of COD available to overcome credit card use apprehensions Discover New Customer Segments & Create Full Price Customers Customers Suppliers
  10. How Do We Work Promotion to members via Email/ SMS and Social Media Fashion and You signs Agreement with Supplier Production of E-Catalogues at our in-house studio Web-Shop launches 10 -12 flash sale events every day at 11 am Pos raised at the end of sales Procurement, Processing and Dispatches from our DC Distribution to end customer Strong Customer Support and Feedback
  11. Who Are Our Customers
  12. Demographics
  13. Lets Meet Them
  14. Alternate Marketing Channel Web shop Daily Sales E-Mailer Daily SMS Social Word Of Mouth on Facebook/Twitter/Google Plus /Tumbler, Blog about 1 million fans on social media and growing every minute. Interesting Promotions & Contests India’s first fashion E magazine which is shop able , you can buy products while browsing trends and high fashion content. Free Online Media Worth Rs. 1.5 million =
  15. Lakme Fashion Week
  16. LFW Designer Showcases 2011 -12
  17. Few HOTR Designers: - Malini Ramani - Neeta Lulla - Anuj Sharma - Nishka Lulla - Silver Centrre - Tarun Tahiliani - Gen Next - Rocky S - Babita Malkani ETC - Anuj Sharma - Vijay Balhara
  18. Rocky S Sale, 20th June, 2011 Blog: Contest + Sales Push Facebook: 1 million members invited to the sale event with a private message Print Advertisement: Online Advertisement: Result: 94% of the Inventory sold out within the first few hours
  19. Exclusive Collection