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Collaborative Workflow Management with Alerts: An Integrated Retailing System for Garments Brands. Introduction: Online Garment Shops. Unlimited capacity Corporation contact points Virtual showroom Logistics integration Problem customer interaction, collaboration, consultation
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Collaborative Workflow Management with Alerts: An Integrated Retailing System for Garments Brands
Introduction: Online Garment Shops • Unlimited capacity • Corporation contact points • Virtual showroom • Logistics integration • Problem • customer interaction, collaboration, consultation • update time for new products is quite long (models vs. product photo) • products are not updated based on the seasons but on the last of stocks • size and color of the garments are not fixed or standardized among different brands • outlook different between the model wearing the products and the customer wearing the same product => consultations required
Introduction: Traditional Garments Retail • Retail shops in prime business areas • Salesperson: professional product consultation + promoter • CRM: Personal contact • Problem • High operating cost • Capacity • Quality of the salespersons – training, experience… • Backend support • Manual process integration => Can we have a solution with both advantages?
Solution Overview • Integrated Retailing System (IRS) • Unified platform - simplify and integrate the retailing process in both traditional and electronics retailing • Collaborative workflow and facilitate the information and process integration • Create more sales opportunities for the garments brands • CRM • Alert Management • Manage messaging, resending, routing, logging, etc. • Process monitoring
Conclusion • Sales process integrated and monitored by the IRS • Process allocation, process flow, and the process alert monitoring - AMS • Data integration: customer, inventory, … • More personalized services to customers • Backend knowledge support for salespersons - customer previous transaction records and body information • Part-time and off-duty salespersons can participate – commission bonus • Timely website update / monitoring
Future Work • Logistics integration • More interaction between the customer and the salespersons, e.g., chat room • Generating the imaging of the selected clothes with the photograph of the customer • Data mining – marketing, CRM, … • Expert system for automatic consultation • Detailed performance evaluation of the system • Use questionnaires to evaluate the satisfaction of various stakeholders • Security and privacy issues
Question and Answer Thank you! Contact: dicksonchiu@ieee.org