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Outline to Sponsor Organizations January 23, 2008

Outline to Sponsor Organizations January 23, 2008. Welcome. Introduction. Our Management Team James Power Steve Farrar Darrel Hunt Johnny Manns. Agenda. Who is My Plates ? How did we get here? Our role Our experience The current Texas market Our projections

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Outline to Sponsor Organizations January 23, 2008

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  1. Outline to Sponsor Organizations January 23, 2008

  2. Welcome

  3. Introduction • Our Management Team • James Power • Steve Farrar • Darrel Hunt • Johnny Manns

  4. Agenda • Who is My Plates? • How did we get here? • Our role • Our experience • The current Texas market • Our projections • How will it impact you? • Your questions answered!

  5. Who is My Plates? • My Plates • Texas based company located here in Austin • Marketing focused • Service focused • Customer focused • With expertise in the design, marketing and sales of Specialty plates.

  6. How did we get here? • My Plates • answered a competitive RFP called by TxDOT • was awarded a contract on November 8, 2007 • to design, market and sell My Plates developed specialty and personalized license plates here in the State of Texas

  7. My Plates role • To maximize revenues realized by the State of Texas through the sale of Plates; • Guaranteeing the State a minimum $40 million additional revenue increase over the first five years of the contract. • Increase sales of specialty license plates • Increase market penetration across the state currently less than 1%

  8. Our Experience? • My Plates • Experience stems from Australia • Personalised Plates Queensland (www.ppq.com.au) • A successful joint venture with the State’s DOT • Achieved $30m is sales in 2007 • In a state with less than one fifth the number of motor vehicles in Texas.

  9. All NEW growth every year as there’s no annuity in Queensland

  10. The Specialty plate market in Texas • Since 1965, over 40yrs of history • Over 100 different plates on offer • Texas has less than 1% market penetration • One of the lowest in the nation • Specialty plate category has been in decline • Low levels of general awareness and interest • Lack of any real understanding of the category • 99% of Texans don’t have a Specialty plate

  11. We’ve been here before • Queensland (Australia) • 15+ years of trading history before PPQ • Low market penetration rates • Low interest in the current range in plates • Program was in decline

  12. We’ve been here before • Since PPQ in 1998 • Double digit growth • Delivering overall category growth • Now 9-10% market penetration • Existing “theme” plates within the program increased on average 10% during PPQ’s first year.

  13. Projections for Texas • Increase market penetration to over 5% • Increase the overall awareness and interest in the category of Specialty plates We commissioned two sets of independent research that indicated up to 26% of Texans have a pre-disposition to purchase a Specialty plate at some point.

  14. Our driving forces • www.myplates.com (currently under construction) • Customer Service Center in Texas • Toll free number • Staffed by friendly customer focused operators with bilingual capacity • Dedicated solely to the sale of specialty plates • Delivering customer satisfaction

  15. What about you? • What happens to existing Specialty plates? • What happens to your existing fee arrangement with TxDOT? • Will your current customers have to pay more for their existing plates? • How will consumers find your plates? • How can you benefit from the program?

  16. The Facts Q. What happens to existing Specialty Plates? A. Existing Specialty plates that are currently available will still be available. No change.

  17. The Facts Q. Will your current customers have to pay more for their existing plates? A. NO. Your existing customers will not have to pay more for their existing Specialty plate. Existing SLP’s can be renewed under the current annual fee. There’s no increase in the plate pricing for existing Specialty plates.

  18. The Facts Q. What happens to your existing fee arrangement with TxDOT? A. NOTHING. Existing Specialty arrangements will remain unchanged.

  19. The Facts Q. How will consumers find your plates? A. All existing Specialty plates will be available through the My Plates website.

  20. The Facts Q. How can you benefit from the program? A. My Plates marketing program will stimulate consumer interest in Specialty plates. Sponsoring organizations can leverage off this interest to increase the sales of their plate.

  21. Summary My Plates • Answered and was awarded the RFP • Focus on delivering revenue to the State • Deliver new life into the plate program • Stimulate interest and increase demand • Grow the overall plate category • Increase market penetration • No change to existing Specialty plate arrangements • No change to existing Specialty plate fee arrangements • Opportunity to leverage off our program

  22. Questions

  23. Thank you

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