Increasing ticket sales to ncaa 1 st and 2 nd round tourney at the cintas center
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Increasing Ticket Sales to NCAA 1 st and 2 nd Round Tourney at the Cintas Center Goal Identify marketing strategies to help increase ticket sales for the Women’s NCAA 1 st and 2 nd round games at the Cintas Center. Target Market XU students, faculty and staff XU basketball fans

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Increasing ticket sales to ncaa 1 st and 2 nd round tourney at the cintas center l.jpg

Increasing Ticket Sales to NCAA 1st and 2nd Round Tourney at the Cintas Center


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Goal

  • Identify marketing strategies to help increase ticket sales for the Women’s NCAA 1st and 2nd round games at the Cintas Center.


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Target Market

  • XU students, faculty and staff

  • XU basketball fans

  • Girls basketball players

  • XU alumni

  • General basketball fans


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Strengths

NCAA tourney

Cintas Center

Potentially XU

Weaknesses

Women’s Basketball

Lack of awareness

Lack of interest

Budget

Opportunities

Increase exposure

Future ticket buyers

Threats

Men’s Tourney

SWOT


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Marketing Strategies

  • Target Students, Parents, Faculty and Staff

  • Cintas Center

  • Target youth basketball teams

  • Fan Fest


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Students/Parents/Faculty

  • Campus Fliers and Postcards

  • Mailing to Parents/Alumni

  • Giveaway Promotion


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Cintas Center

  • Concourse Marketing

    • Increase tables around concourses with available information

    • Flyers/Posters throughout arena

  • Arena Marketing

    • Place ad on court side video board during both men’s and women’s games

    • Increased signage as event nears.


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Local Girls Basketball Teams

  • Informational Packets mailed to coaches and athletic directors at local schools

  • Target Boosters at local schools.


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Fan Fest

  • Benefits

    • Gain free publicity

    • Improve atmosphere at 2010 event

    • Retain customers for 2011 event


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Fan Fest Activities

  • Basketball contests

  • Prizes and Giveaways of XU gear

  • Food and Drink

  • Potentially meet former players or current team members


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Publicity

  • Partner with former XU player who has charity.

  • Radio

    • 1360 Homer/WLW

  • TV

    • Chris Mack


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