ANKLink™ The New Address Quality Tool United States Postal Service® Intelligent Mail Address Quality WEBCAST Monday August 15, 2005 National Customer Support Center Memphis TN
Why Use ANKLink™? United States Postal Service® Intelligent Mail Address Quality
ANKLink™ The New Address Quality Tool • AttemptedNotKnown and Forwarding Order Expired accounts for 30% of the reasons why mail is Undeliverable As Addressed (UAA) after eliminating forwarding volumes. • It costs USPS® .58 cents to return to sender and .04 cents to dispose of UAA mailpieces. • USPS® cost to handle ANK/FOE mailpieces: $300 million per year!
ANKLink™ The New Address Quality Tool • Estimated cost to mailers for ANK/FOE mail based on postage costs alone: $ 120 million per year!
ANKLink™ The New Address Quality Tool • USPS® goal is to reduce UAA volume by 50% by 2010 • New tools and strategies are required to drive UAA out of the mailstream! • ANKLink gives service providers and mailers another tool to make intelligent choices when making decisions to mail to an address.
ANKLink™ The New Address Quality Tool • ANKLink is an enhancement to the existing 18-month version of the NCOALink™product. • The ANKLink enhancement gives NCOALink licensees the ability to provide mailers with feedback that there is a “probable move” for the name and address submitted beyond the 18-month change-of-address database. • Matches in months 19 through 48 will not reveal a new address, but provide an ANKLink return code (77) along with a standard NCOALink code. ANKLink may only be used in conjunction with standard NCOALink processing.
Data19-48 Data 1-18 In ANKLink enhanced NCOALink processing an input name and address in which the COA was filed between 1 and 18 months ago that makes a match will return either a new address and/or any appropriate return code. If matching to a COA filed 19 through 48 months ago an ANKLink 77 code is returned along with the appropriate NCOALink return code. 10101110101100010011101010011000000110001011101010110001010110011101101001001001010100011000001010011001001011000000001000101001010100011111100001011010111000010110110010000000000000000000111000111101011001111111011010000110001001111111111011111111110 ANKLINK™ 77 & Return Code (No New Address) Input Name and Address, COA Filed 21 Months ago NCOALink™ New Address & or Return Code Input Name and Address, COA Filed 14 Months ago
ANKLink™ The New Address Quality Tool Mailers can: • Make informed choices regarding a specific customer contact • Continue to update customer’s old address with new address in months 1 through 18 • Detect “probable” moves months 19 through 48 • choose to suppress the customer from the list or • determine the actual new address by engaging the services of a full-service NCOALink™ licensee.
Features & Benefits ANKLink™ • Improves overall value of mail • Improves potential response rates • Removes unproductive mail from mailings • Reduces volume and cost of UAA handling • Positive effect on current residents by reducing mail addressed to prior residents • Environmentally friendly
Using ANKLink™ United States Postal Service® Intelligent Mail Address Quality
ANKLink™ Applying • No Added Certification • Download From RIBBS • http://ribbs.usps.gov/files/ncoalink/LSP%5FINFO/ANKLINK_REQUESTFORM.DOC …Or • http://ribbs.usps.gov/files/ncoalink/EU%5FINFO/ANKLINK_REQUESTFORM.DOC • Fill-In and Fax to NCSC @ 901.681.4579 • Fees • Limited Service Providers $3,500 • End User Mailer $750
ANKLink™ Performance Requirements • Move Effective Date • CSL Record Length Increase to 2200 Bytes • All NCOALink™ Service Providers and End Users • Capture ANKLink Statistics • Updates by August 31 • New Required Text Documentation
ANKLink™ Trademarks & Advertising • NCOALink™ Rules Apply • Not an Acronym • TM in Superscript • Only as an Enhancement to NCOALink™ • Cannot Claim Move Update Requirement Qualification
Thank you! National Customer Support Center 800-589-5766