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CONFIDENTIAL. Strategic Plan Report Template . TABLE OF CONTENTS. I. Executive summary II. Environmental and internal assessment A. Industry dynamics and its implications B. Competitive assessment C. Internal assessment III. Strategic definition and implications A. Strategy articulation

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table of contents
TABLE OF CONTENTS
  • I. Executive summary
  • II. Environmental and internal assessment
    • A. Industry dynamics and its implications
    • B. Competitive assessment
    • C. Internal assessment
  • III. Strategic definition and implications
    • A. Strategy articulation
    • B. Strategic initiatives
    • C. Financial projection
    • D. Risks/contingencies and strategic alternatives
  • IV. Exhibits
bu strategic plan development
BU STRATEGIC PLAN DEVELOPMENT

Environmental and internal assessment

Strategic definition and implications

  • What are the major changes in industry dynamics and resulting opportunities and risks?
  • What strategy will your BU pursue over the next 3 years?

Industry dynamics and implications

Strategy articulation

+

+

  • What are your competitive strengths and weaknesses?
  • What will be the impact of major strategic initiatives?

Competitive assessment

Strategic initiatives

+

+

Internal assessment

Financial projections

  • How does your current business emphasis fit with industry opportunity and competitive landscape?
  • What are the expected financial returns of your strategy?

+

Risk/contingen-cies & strategic alternatives

  • What strategic alternatives have you considered?
i executive summary
I. EXECUTIVE SUMMARY

Instructions:

The Executive Summaryprovides a synthesis of theEnvironmental and InternalAssessments and theresultant BU

Strategic Plans

iia industry dynamics and implications summary
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – SUMMARY

A. What are the major changes in industry dynamics and the resulting opportunities and risks?

Instructions:The answer to thisoverarching questionrequires a recapitulationof the section’s mainfindings

A.1 What industry are you competing in? What are the various segments in the industry?

Instructions:These subsectionscontain a 1-2 sentencesummary of the relevantfindings

A.2 How is industry structure changing (demand, supply, and industry chain economics)? What are the resulting opportunities and risks?

A.3 What is the expected competitor conduct? What are the resulting opportunities and risks?

A.4 What are the present and future external factors that could present new opportunities and risks?

iia industry dynamics and implications back up 1
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 1

A.1 What industry are you competing in? What are the various segments in the industry?

  • Industry definition
  • Industry segmentation
    • Definition
    • Sizing

Instructions:Exhibit 1 could providea useful framework foranswering this question

Industry definition:

Industry segmentation:

iia industry dynamics and implications back up 2
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 2

A.2 How is industry structure changing with respect to demand, supply, and industry chain economics? What are the resulting opportunities and risks?

  • Economics of demand
    • By segment
    • Substitutes, ability to differentiate
    • Volatility, cyclicality
  • Economics of supply
    • Producer concentration and diversity
    • Import competition
    • Capacity utilization
    • Entry/exit barriers
    • Cost structure (fixed and variable)
  • Industry chain economics
    • Customer and supplier bargaining power

Instructions:Exhibit 2,3 or 4 could providea useful framework foranswering this question

iia industry dynamics and implications back up 3
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 3

A.3 What is the expected competitor conduct? What are the resulting opportunities and risks?

  • Major industry competitor moves
    • Marketing initiatives
    • Industry capacity changes
    • M&As, divestitures
    • Vertical integration/disaggregation
    • Alliances and partnerships
    • Cost control and efficiency improvements

Instructions:Exhibit 2,3 or 4 could providea useful framework foranswering this question

iia industry dynamics and implications back up 4
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 4

A.4 What are the present and future external factors that could present new opportunities and risks?

  • Impact and likelihood of major industry discontinuities
    • Changes in regulation/government policy
    • Technological breakthroughs

Instructions:Exhibit 2,3 or 4 could providea useful framework foranswering this question

iib competitive assessment summary
IIB. COMPETITIVE ASSESSMENT – SUMMARY

B. What are your competitive strengths and weaknesses?

Instructions:The answer to thisoverarching questionrequires a recapitulationof the section’s mainfindings

B.1 What are the capabilities required to succeed in this industry?

Instructions:These subsectionscontain a 1-2 sentencesummary of the relevantfindings

B.2 How do you compare against these necessary capabilities?

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