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Business Opportunities for German Investors in Spain's Renewable Energy Sector

This report explores the potential for German companies, specifically Glenera, to invest in Spain's renewable energy market. With three offers to enter this sector—including a wind park, small-hydro plant, and photovoltaic installation—understanding Spanish culture and economic conditions is crucial. The report addresses stereotypes about Spain, the current economic climate, and critical intercultural elements influencing business negotiations. While Spain presents numerous advantages like being part of the EU and having a modern infrastructure, challenges such as high taxes and bureaucracy remain.

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Business Opportunities for German Investors in Spain's Renewable Energy Sector

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  1. Doing business in Spain Anna-Lena Göppel AzbahMunajed Elisabeth Schlappa

  2. Aim of our project GLENER • WeareGlenera German companyfromtherenewableenergyindustry • WehavereceivedthreeoffersforenteringtheSpanishmarket : • Wind park • Small-Hydro plant • Photovoltaic-PV plant

  3. Stereotypes What do German peoplethinkaboutSpaniards!

  4. Economic Crisis • Housingcrisis • High rate ofunemployment • Growing national debt

  5. Spanish mentality • Always loud speaking • A lot of body language • Friendly, open-minded • “If we can´t do it today we will do it tomorrow.”

  6. Important intercultural elements

  7. When doing business… • Personal contactisveryimportant • Youneed a lotof time forthenegociacions • A delayofabout 10 minutesisneigtherunusualnoruncordial • Improvisation insteadofplanning • Not familiarwiththe English language

  8. Advantages and Disadvantagesof Spain for German investors

  9. Advantages of Spain • EU • same currency • novisa • noresidence • financialboost • Prices forSpanishcompaniesarecheap (crisis) – goodaquisitions • Network of high quality modern infrastructures • Goodpossibilitiesin thesectorofrenewableenergys

  10. Disadvantages of Spain • Crisis (dark future?) • High corporate taxes (Germany: 15%, Spain: 30%) • Starting a business is complicated (Spain: 133, Germany: 98) • High bureaucracy

  11. Currentsituation for the Spanishrenewable energy industry

  12. Rate of renewable energies at the generation of electricity in Spain

  13. Positive aspects • Spain hasinvested a lot in renewableenergies • Existingcompanies still getfeed-in tariffs • Energypolicy reform-> promotionofrenewableenergies

  14. Negative aspects • Nomorefeed-in tariffsfornewplants • Renewableresourceswithoutcontrol

  15. Financial evaluation

  16. Internal Rate of Return (IRR)

  17. Conclusion • Renewableenergies will bemoreandmoreimportant • The Small-hydro electric plant is the most profitable • Spain offersgoodbusinessopportunities!

  18. MUCHAS GRACIAS a vuestros profesores Nuria López Mielgo and Enrique Loredo Fernández

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