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Value Chain Planning Overview and Directions & Sony CEA Customer Story. Roger Goossens - Vice President Value Chain Planning Development Sony Computer Entertainment America: Robert Wood Jr , Director S&OP Americas Sree Vaidyanathan , Director Business Applications . Safe Harbor.

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value chain planning overview and directions sony cea customer story
Value Chain Planning Overview and Directions &Sony CEA Customer Story

Roger Goossens- Vice President

Value Chain Planning Development

Sony Computer Entertainment America:

Robert Wood Jr, Director S&OP Americas

SreeVaidyanathan, Director Business Applications

safe harbor
Safe Harbor

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract.

It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

t opics
Introduction to Value Chain Planning
  • Key topics important to our customers
  • Why speed matters – In-Memory Applications
  • Recent updates and upcoming releases
  • Sony Computer Entertainment America story
Topics
slide5

Introducing

Value Chain Planning

value chains fluctuate more than ever before
Value Chains fluctuate more than ever before

Cannot be handled with outdated disconnected systems

Faster product cycles

Fewer people

Outsourcing

Value chains have expanded globally

Lead Times

Global Competition

Increased risk

Reduced inventory

CHANGE

Less capacity

Demand Volatility

Instantly Connected

Less IT spending

Increased demand and supply

variability, and dependency on

contract manufacturers

More choices

Instantly Connected

Increased risk

Reduced inventory

Less capacity

Increased Innovation

Faster product cycles

slide7
Oracle Value Chain Planning enables implementation of new strategies to address the new business challenges

CHALLENGES

STRATEGIES

  • Demand volatility and uncertainty as a result of fluctuating economic conditions and segmentation
  • Lack of responsiveness to sudden supply chain problems
  • Increasing supply chain complexity and risk
  • Lack of business insight and need for continuous improvement
  • Global coverage requiring short plan run times
  • Sense demand more quickly and shape for revenue growth
  • Improve agility and quickly respond to events
  • Incorporate risk and postponement strategies in the Sales and Operations Planning process
  • Continuously monitor value chain performance
  • Deploy engineered solutions
known benefits but many hurdles to implement
Known benefits, but many hurdles to implement
  • Common problems
  • No formal S&OP process
  • No ability to capture the reality of the supply chain
  • No ability to quickly simulate and compare
  • No ability to solve for multi-echelon
  • No ability to expose metrics to other decision makers
  • No ability to enforce planning decisions top down
  • Unreliable input resulting in poor plan quality
  • Unable to capture variability and design for agility
slide9

Oracle Value Chain Planning Solution

Customers

Retail Stores

COLLABORATION SERVICES

Suppliers

Distribution

Centers

Contract

Manufacturers

Carriers

Demand Sensing

Value Chain Networks

  • Common foundation
  • Single source of truth
  • Centralized services
  • Start anywhere, redo nothing

Planners

Analysts

INTEGRATION SERVICES

Planning

Data

Management

Scenario

Planning &

Analytics

Engineered

Systems &

Solutions

Planning

and

Optimization

Asset Intensive

and Parts Planning

Strategic

Planning and

Postponement

Hyperion

Legacy Systems

Supply and

Distribution

Planning

Siebel

Demand and

Trade

Management

Sales and

Operations

Planning

E-Business Suite

PeopleSoft

JD Edwards

value chain planning modular integrated
Value Chain Planning – Modular, Integrated

Focus on your most important problem first

Network

Design

Start anywhere

Event

Driven

Simulation

Risk

Management

Production

Scheduling

Inventory

Postponement

Supply

Planning

Collaborative

Planning

In-Memory

Consumption

Driven

Planning

In-Memory

Performance

Driven

Planning

Sales and

Operations

Planning

VMI

Demand

Management

Global

Order

Promising

Distribution

Planning

Trade

Management

Service

Parts

Planning

Planning

Analytics

Demand

Signal Management

User

Roles

Workflow

  • Common foundation
  • Single source of truth
  • Centralized services
  • Start anywhere, redo nothing

Oracle

Database

Web

Services

Collections

Menus

WLS

Security

value chain planning broad partnerships
Value Chain Planning – Broad Partnerships

Engagements at various levels with many consulting partners

  • BPS Services, examples:
    • Inspirage, Avata, EnrichIT, CROC, Bristlecone, TEKSystems
  • Co-Development
    • Fusion – Infosys, Inspirage and ASM
    • Demand Signal Management – TEKSystems
  • In-house beta testing
  • User groups (OAUG, Quest – Demantra and VCP SIGs)
  • Openworld event sponsorship – Trinamix and Avata
slide12

Key topics, important

for our customers

our customers focus on key planning problems
Our customers focus on key planning problems

Focus on your most important problem first

Customers

Retail Stores

COLLABORATION SERVICES

Suppliers

Distribution

Centers

Contract

Manufacturers

Carriers

Demand Sensing

Value Chain Networks

  • Demand sensing and consensus
  • Plan for profit and execute to plan
  • S&OP and Integrated Business Planning
  • Supply chain agility
  • Event driven simulation
  • Predictive trade planning and optimization
  • Collaboration with trading partners
  • Service and maintenance planning
  • Planning performance analysis
  • Key topics and processes

Planners

Analysts

INTEGRATION SERVICES

Planning

Data

Management

Scenario

Planning &

Analytics

Engineered

Systems &

Solutions

Planning

and

Optimization

Asset Intensive

and Parts Planning

Strategic

Planning and

Postponement

Hyperion

Legacy Systems

Supply and

Distribution

Planning

Siebel

Demand and

Trade

Management

Sales and

Operations

Planning

E-Business Suite

PeopleSoft

JD Edwards

crawl walk run
Crawl, walk run

Focus on your most important problem first

Predictive Trade Planning

Product Life Cycle Management

Demand Signal Management

Collaboration with trading partners

Demand sensing and consensus

Plan for profit and execute to plan

Best

In Class

Typical

approach

Start

Measure

Evolve

S&OP

Planning Performance Analysis

Integrated Business Planning

Integrated Service Supply Chain

Design for Agility

Event driven simulation

In-Memory engineered solutions

start improve your forecast to plan process
Start– Improve your forecast to plan process

Remove Excel as the main decision making tool

“We are experiencing significant swings in demand, complicating our planning and visibility across the value chain”

Improve demand sensing and consensus

  • Integrated key data sources
  • Collect the right level of detail
  • Model unique data relationships (causals)
  • Everyone talks the same number

Improve plan profitability and execution

  • Reduce planning cycle time by running fewer plans
  • Make better decisions faster by modeling constraints
  • Promise more accurately and manage allocations
  • Resolve production bottlenecks
  • Reduce managed inventory cost through automation
  • Reduce decision making latency
measure understand where to improve
Measure – Understand where to improve

Establish a continuous S&OP process

“We constantly struggle with multiple disparate, departmental data sources and a lack of a holistic monitoring process and insight”

S&OP

  • Operate a complete S&OP process
  • Interactively engage management
  • Collaborate securely on all required information
  • Evaluate alternative business scenarios
  • Drive decisions into planning execution

Plan Performance Analysis – 360 degree view

  • Compare different planning scenarios
  • Provide insight to key decision makers on plan metrics and trends
  • Perform closed loop analysis and automate the process
  • Start quickly with prebuilt content and integration
  • Planners and other decisions makers share the same information
  • Scenario planning and analysis
sales and operations planning analysis
Sales and Operations Planning Analysis

Executive review

Demand review

Supply review

Finance review

Financial Review

evolve expand to other key processes
Evolve – Expand to other key processes

Improve demand signals, ROI on promotions, new product introductions, collaboration

“We think we loose money on our promotions and have no good idea where to stock new products when we launched them”

Predictive Trade Planning

  • Understand the true impact of promotion and marketing instruments
  • Simulate volume and profitability, understand impact of varying sales tactics
  • Implement feasible and profitable sales and marketing strategies

Demand signal management

  • Analyze shopper behavior through daily store-level sell through
  • Improve promotion spend compliance
  • Address stocking problems

New product introductions

  • Evaluate cannibalization of existing products on revenue and inventory
  • Determine optimal timing of product launches and align them to financial goals
  • Determine what price breaks and promotions to leverage for sell-off / ramp-up
  • Tie it back to the S&OP process
become best in class
Become best in class

SC agility, integrated business planning, service & asset planning, promotion optimization

“We are always very slow to react to change, instead of being able to anticipate and respond quickly.”

Design supply chains for agility

  • Decide on the right product mix and how to segment the value chain
  • Decide on your sourcing and inventory strategy
  • Simulate planned and unplanned events to mitigate supply chain risk
  • Quickly simulate short term fluctuations and events

Integrated business planning

  • Connect finance and operations
  • Evaluate the operations impact of financial decisions and vice versa

Integrated service and asset planning

  • Plan your assets, spare parts and maintenance schedules
  • Combine procurement for the forward and service supply chains

Promotion optimization

  • Generate optimized promotions plans driven by goals, constraints, rules
  • Analyze budget allocations and exceptions
  • Holistic solution for all processes
planner workbench rapid simulation
Planner Workbench – Rapid Simulation

Supply chain bill and material plan

Mass edit and simulate in minutes

Exceptions and related orders

Performance and material plan

planner workbench make key decisions
Planner Workbench – Make key decisions

Cost and profit driven decisions

Clear to build analysis

Late demand root-cause analysis

Demand pull-in and upside view

slide22

Why speed matters –

In-Memory Applications

business pressure reduce planning cycle time
Business pressure – Reduce planning cycle time
  • Business does not want to compromise on the complexity of the model and constraints in the plan, and needs more timely information to make better decisions
  • With systems being deployed at global scale, there are no open windows for down-time during plan runs
  • Constant change drives planners to pose more frequent what-if scenarios instead of executing to a static plan
  • Business growth leads to increase planning scope and horizon as the business wants longer term visibility for a larger value chain
  • It is a hard problem to solve for IT

“We need to run the plans

in less time while continuing to grow and be more responsive in our business”

why speed matters become more responsive change the business
Why speed matters !Become more responsive – Change the business

Americas

plan

  • Fit plans within the window that you need to run them while increasing data loads
  • Move from daily or weekly planning cycles to intra-day planning
  • Increase your planning horizon (more buckets for supply planning, forecasting; more granular)
  • Increase your planning scope (more supply chain nodes, consolidate plans)
  • Collect the actual state from ERP more often
  • Planners can spend more time analyzing versus waiting for plans to complete - Responsiveness
  • Reduce planning cycle time

value

t

scope

value

Wait less, analyze more

how to solve the problem different approaches yield different results
How to solve the problem ?Different approaches yield different results

Less IT staff

Infiniband

More data

Global

Database 12c

Fail safe

  • Upgrade to newer releases – Faster plan runs
  • Fast intra-day simulation on a sub set of the constraints – Leverage Oracle Rapid Planning
  • Reduction of plan scope, or segmentation of plans and data – Advanced Supply Chain Planning hub and spoke, multi-instance planning, Demantra subset forecasting
  • Faster processing of the existing plans with the ability to scale out in size and number of users – In-memory products, faster hardware
  • Any combination of the above
  • Different approaches possible

SPEED

More users

PCIe

Exabus

Growth

Smart Flash

More processing

Less IT spending

More buckets

Exadata

Exalogic

Supercluster

value chain planning in memory products extreme performance fastest deployment lowest cost
Value Chain Planning In-Memory ProductsExtreme performance. Fastest deployment. Lowest cost.

Oracle VCP In-Memory Applications

Hardware and Software engineered to work together

Database

VM Server

Solaris 11

Linux

ZFS

Oracle Engineered Systems

Real Application Clusters

Hybrid Columnar Compression

Oracle In-Memory Software

oracle engineered systems benefits pre built pre tuned pre tested
Oracle Engineered Systems BenefitsPre-built. Pre-tuned. Pre-tested.

Exadata

Database Machine

Exalogic

Elastic

Cloud

  • Deploying EBS and VCP on the same faster hardware yields 40-50% improvements in Collections time
  • Copy production instance to test instance to test scale-out of data volumes for future growth of the supply chain
  • Enable more users to access the system simultaneously and leverage increased memory to run more simulations, for example in Rapid Planning
  • Spread the forecast run over more processor cores to complete it much faster
  • Reduce down time for planners as processes complete much faster – Faster time-to-analysis
  • Faster, more efficient systems

Infiniband

VCP Server

EBS Server

Plan runs, Analytics

Concurrent Manager

Database

VM Server

Solaris 11

Linux

ZFS

Hybrid Columnar Compression

Real Application Clusters

Oracle In-Memory Software

slide28
Going beyond – In-Memory Value Chain Planning applications are

engineered to take better advantage of the In-Memory Software

running on Oracle Engineered Systems, translating in significant benefits

for the business and the end-users

slide29
Value Chain Planning In-Memory ApplicationsDesigned, tested, and pre-configured for Oracle Engineered Systems

VCP 12.1.3.9

Demantra 7.3.1.5

In-Memory Performance

Driven Planning

In-Memory Consumption Driven Planning

  • Business is changing
    • Shrinking planning cycles
    • Expanding supply chains
    • More simulations and analytics (archiving)
  • Data growth is exploding
    • Global operations
    • Longer plan horizons
    • More frequent changes
  • High volume data sets require improved data visualization for faster analysis of problems
  • Key drivers

Advanced Planning Command Center*

Service Parts Planning

Demand Management*

Global Order Promising

Rapid Planning

Trade Management

Sales and Operations Planning

Inventory Optimization

Advanced Supply Chain Planning

slide30

In-Memory Consumption Driven Planning

Released with Demantra 7.3.1.5 – Special session on Wednesday

SOLUTION

  • Utilize high-volume POS consumption data to compute sell-in forecast and create global demand plan as well as a single-echelon daily store replenishment plan – Leverage the power of Exadata and Exalogic for scalability
  • Improvements for high volume scale-out of the existing Demantra forecasting and trade planning processes

BUSINESS VALUE

    • Drive down inventory costs, improve forecast accuracy and responsiveness to consumer demand, and improve order fill rates
    • Reduce forecasting and trade optimization cycle time while increasing scope
  • Summary
slide31

In-Memory Performance Driven Planning

Released with VCP 12.1.3.9 – Special session on Wednesday

SOLUTION

  • Dramatically accelerate collection of data, sharply reduce plan run time, and improve time-to-analysis of plan metrics
  • Improve end user interaction speed with large data sets
  • Leverage advanced graphical visualization to improve analysis of large data sets
  • Extend to near real-time analysis and comparison of plan scenarios using enhanced Advanced Planning Command Center

BUSINESS VALUE

  • Run plans faster for improved responsiveness
  • Improve financial and operational performance, customer service level, and inventory turns through closed loop, near real-time, forward-looking insight
  • Summary
how value chain planning leverages oracle engineered systems
Groundbreaking performance improvements, not possible with conventional hardwareHow Value Chain Planning leverages Oracle Engineered Systems

Forecast Node

Forecast Node

Supply Plan Node

Supply Plan Node

Models

Models

Models

Models

Up to 3x faster Collections

Up to 5x faster plan run times

Up to 10x faster UI & Analytics

VCP

ERP

Output

Stream

Output

Stream

Output

Stream

Output

Stream

Input

Stream

Input

Stream

Input

Stream

Input

Stream

Collect

Snapshot,

Flush, Save

Archive

Analyze

Exalogic

Exadata

Improve data movement between ERP and Planning Server

Improve data movement between Db and in-memory

Planning Engines;

scale via clustering

Improve archive process

and UI interaction

with [large]

worksheets

vcp in memory applications benchmark enables improved decision making customer sample data set
VCP In-Memory Applications - BenchmarkEnables improved decision making – Customer sample data set

IMPDP

IMCDP

  • IMCDP – End to end forecasting cycle: from 819 to 71 minutes
  • IMPDP – End to end planning cycle (excluding APCC archive): from 166 to 51 minutes (data I/O from 96 to 10)
    • Snapshot phase from 90 mins to 7 mins
    • Flush to db from 6 mins to 3 mins
    • Plan calculation from 70 to 41 mins
  • IMPDP APCC archive: from 200 to 63 minutes
  • Dramatic reduction in cycle time

REDUCED PLANNING

END TO END CYCLE

REDUCED FORECAST

END TO END CYCLE

3-4x Faster

11x Faster

Runtime (minutes)

Runtime (minutes)

819

166

51

71

8

Hardware: Exadata X3-2 ½ rack; Exalogic ¼ rack, OS: OEL6

slide34

Recent updates &

Upcoming releases

recent updates and future plans
Recent Updates and Future Plans

12.1.3.7 and Demantra 7.3.1.3

VCP 12.2.3.1

12.1.3.9 and Demantra 7.3.1.5

  • Asset intensive planning GA
  • Rapid Planning enhancements
  • Inventory Optimization enhs.
  • JDE E1 9.1 integration
  • ADF UI in Advanced Supply Chain Planning
  • … and more
  • In-Memory CDP new product
  • In-Memory PDP new product
  • Inventory Optimization enhs.
  • Rapid Planning enhancements
  • ASCP shelf life enhancements
  • Mobile improvements for iOS
  • Dem 64-bit forecasting engine
  • In-Memory applications R2
  • .. In-Memory DB option
  • .. Visualization enhancements
  • Front port of 12.1.3.9
  • Front port of Dem 7.3.1.5
  • Technology upgrades
  • PTP enhancements
  • Upcoming
  • tech stack
  • certifications
  • Safari 7
  • iOS 7
  • OBIEE 11.1.1.7
  • DB 12c
  • Java 7

Available

Available

2014

2012

2013

Available

Available

  • ASCP enhancements
  • .. Process MFG recipe validity
  • .. Order queries & Excel outp.
  • IO enhancements
  • .. Warehouse capacity
  • .. Cycle stock in safety stock
  • Demantra improved UI
  • Support aggregate WOs CMRO
  • … and more
  • Rapid Planning enhancements
  • Demantra BAL upgrade utility
  • Demantra multi-languages in 1
  • Dem DM – APCC integration
  • Demantra improved Excel int
  • ASCP DRP plans to APCC
  • S&OP cost simulation enhs
  • Technology upgrades
  • … and more
  • Customer enhancements
  • UI enhancements
  • In-Memory applications R3
  • Process Mfg enhancements
  • Demantra DM enhancements
  • Demantra PTP enhancements
  • PS synchronous make-pack
  • … and more

12.1.3.8 and Demantra 7.3.1.4

VCP 12.2.2 (General Available)

VCP 12.2.4

improved ascp user interface embed into apcc
Improved ASCP User Interface – Embed into APCC

Mass edit item attributes for simulation

Analyze resource requirements

Analyze material requirements

View and release orders

improved io user interface e mbed into apcc
Improved IO User Interface – Embed into APCC

Postponement analysis

Profitability analysis

Budget analysis

Safety stock level analysis

evolve involve other key decision makers
Evolve – Involve other key decision makers

Review revenue impact of unplanned disruptions

Review costs of mitigation strategies

INVENTORY POSTPONEMENT

RISK MANAGEMENT

Evaluate time to recover

Identify affected customers and products

vcp 12 2 deployment options against erp not supported ebs 11i10 ebs 12 0 jde e1 9 0
VCP 12.2 deployment options against ERPNot supported: EBS 11i10, EBS 12.0, JDE E1 9.0

PIP

Flat files

Legacy system

AIA 11.4

E1 9.1

VCP 12.2

DISTRIBUTED INSTANCES

12.2 tech stack

EBS 12.2

12.2 tech stack

EBS 12.1

12.1 tech stack

VCP + EBS 12.2 instance

SINGLE INSTANCE

12.2 tech stack

vcp integration to jd edwards enterpriseone 9 integration specific enhancements on top of vcp enhs
VCP integration to JD Edwards EnterpriseOne 9Integration specific enhancements (on top of VCP enhs.)

AIA 11.4

AIA 1.0

AIA 2.5

AIA 3.1

Integration

Releases

2009

2010

2011

2013

Future

  • R1 - Released
  • PIP based integration
  • Key products integrated
  • No support for CTO and select constraints
  • No support for GOP and SPP
  • Standalone VMI support
  • Separate installer from AIA
  • Oracle Data Integrator 10g
  • R2 - Released
  • Rapid Planning integration
  • Leverage AIA installer
  • R3 - Released
  • Oracle Data Integrator 11g
  • Shelf life support
  • Requires:
  • VCP 12.1.3.3
  • Demantra 7.3.1 | 7.3.02*
  • E1 9.0
  • AIA 3.1
  • Tech stack upgrade ODI
  • R4 - Released
  • Configure-To-Order support
  • GOP integration
  • Requires:
  • VCP 12.2 (incl. Demantra)
  • E1 9.1
  • AIA 11.4
  • Tech stack upgrades
  • To be planned
  • Support add’l planning constraints
  • Integration to Fusion Planning
  • Customer driven ERs
  • Removal of setup mapping xls (move into UI)
mobile enable the disconnected worker
Mobile – Enable the disconnected worker
  • Recent updates
  • iPad support for Advanced Planning Command Center (12.1.3.8)
  • Demantra Anywhere support for iPad (7.3.1.4)
  • Support ADF based screens (12.1.3.9)
  • Continued strategy to develop mobile process support
how to upgrade
How to upgrade ?

Make the upgrade decision based on what is key to the business

  • Go to 12.1.3.9 and Demantra 7.3.1.5 if …
    • You need the latest capabilities that have not yet been released in 12.2
    • You have an immediate need for the VCP in-memory applications
    • If you cannot yet move off JDE E1 9.0, EBS 11i.10 or EBS 12.06
  • Go to 12.2.2 GA if …
    • You are a JDE E1 customer and want to deploy CTO and Order Promising
    • You are a VCP or Demantra customer that needs key features in 12.2
    • You are an EBS customer and are upgrading to EBS 12.2 (and are currently on 11i.10 or 12.0)
slide44

Key Takeaways

  • Complete – Best in class solution
  • Modular – Evolve at your own pace
  • Integrated – Designed to work together
  • Open – Designed to work with other systems
  • Proven solution with many successful customers
  • High degree of investment and innovation
slide45

Sony CEA’s story

Greatness Awaits

Launch Sony ppt

after the bell recommended for vcp
After the bell … recommended for VCP
  • VCP Demo pods – Moscone West 081, 083, 084
  • VCP Customer sessions
    • Panel VCP in Consumer Goods: Monday 12:15am (Intercontinental Ballroom B) – Chicken of the Sea, PepsiCo, Massimo Zanetti Beverage
    • Panel Supply Chain Planning: Tuesday 10:30am (MW 2011) – Helen of Troy, Deckers Outdoor Corp, M-ISWACO, Red Dot Corp
    • Panel Demand Management: Tuesday 12pm (MW 2011) – Tektronix, SkullCandy, San Miguel Foods, Cabot Microelectronics
    • Panel Integrated Business Planning: Wednesday 10:15am (MW 2011) – Andrew Peller, HNI Corp, PL Developments
    • Panel VCP in Life Sciences: Wednesday 11:45am (St Francis Drake- Yorkshire) – Natus Medical, Pharmavite, ICU Medical, Biogen
    • Panel New options in Value Chain Planning: Wednesday 3:30pm (MW 2011)
    • Motorola Solutions: Thursday 11:15am (MW 2006 - 2008)
  • VCP Product specialty sessions
    • In-Memory Consumption Driven Planning: Wednesday 1:15pm (MW 2011) – Electronic Arts
    • In-Memory Performance Driven Planning: Wednesday 11:45am (MW 2011) – Oracle-SUN
    • Rapid Planning – Wednesday 5pm (MW 2011) – Sanmina SCI
    • Trade Promotion Management – Tuesday 5:15pm (MW 2011) – Chicken of the Sea
    • Service Parts Management – Thursday 12:30pm (MW 2011) – Oracle-SUN
  • Fusion Supply Chain Management Roadmap – Monday 16:45pm (MW 2003)
value chain planning reception
Value Chain Planning Reception

Meet Value Chain Planning Customer Executives, Industry Analysts & Experts from Product Strategy, Development & Solutions in an Informative & Informal Environment

  • When: Monday, Sept. 23, 2013
  • Time: 6pm – 9pm
  • Where: Bluestem Brasserie - 1 Yerba Buena Lane (one block from Moscone – across Mission St.)
  • RSVP: http://www.oraclepartnerevent.com/2013/oow-vcp-reception/email.html
oracle value chain summit
Oracle Value Chain Summit

Empowering the Modern Value Chain

Explore How New Solutions Within Social, Mobile, Analytics & the Cloud are Helping Companies Transform Supply Chains into Modern Value Chains

  • February 3-5, 2014 – San JoseMcEneryConvention Center
  • Hands-on workshops, solutions demonstrations & more than 200 sessions on topics in 6 complementary solution areas: Product Value Chain, Manufacturing, Enterprise Asset Management, Logistics, Planning, and Procurement
  • Early bird registration opens soon – www.oracle.com/goto/VCS14
greatness awaits
Greatness Awaits
  • Play Greatness Awaits Video
introduction
Introduction

BOB WOOD

  • Director of Sales and Operational Planning at Sony Computer Entertainment America (SCEA) since 2012
  • Background in Retail (Macy’s, Target). Joined SCEA in 1999. Moved up the ranks through Sales Planning.
  • Now - S&OP Rockstar.
company overview
Company Overview
  • Sony Computer Entertainment America:
      • Division of Sony Corporation established in 1994.
      • Responsible for PlayStation brand in United States, Canada, and Latin America for PS2, PS3, PSVita, and PS4.
      • Tough planning cycle with long lead times on Hardware.

PS3

PS2

PSN

PS Vita

prior state of sell thru analysis pre retail signal
Prior State of Sell Thru AnalysisPre-Retail Signal
  • Slow, manual sell thru data collection process
    • 13 EDI feeds
    • 30 Multiple format CSV files submitted via e-mail
  • Data clean up and collection
    • Process took 40+ hours to clean up a week
  • Process built on Access Database
    • Highly technical and not user-friendly
  • Publish Weekly Sell Thru report on Fridays
    • Was only source of Retailer Sell Thru and Inventory
current state of sell thru analysis with retail signal and demand signal repository
Current State of Sell Thru Analysis withRetail Signal and Demand Signal Repository
  • Retail Signal monitors data loads
    • Sell Thru data adaptors to handle any format provided from retailer.
    • Around the clock coverage and service.
  • Weekly Sell Thru report now published on Tuesdays
    • Overall process is now 4 hours.
  • Cloud based analytical tool available to wider audience
    • Intuitive UI and more user-friendly.
advanced demand signal analysis
Advanced Demand Signal Analysis
  • Details captured at the Store Level for top accounts
    • 25,392 stores captured.
  • Store level analysis
    • Store level analysis to replenish for inventory out of stocks.
  • Detailed Trends
    • Regional trending based on store location among multiple retailers (210 Demographic Market Area regions).
journey is never done
Journey is never done
  • Necessary collaboration between Sales and I.T. critical for success . . . .

Sree Vaidyanathan

Director Business Applications Sony Computer Entertainment America

slide61

Value Chain Planning Roadmap

Demantra In-Memory

Consumption Driven Planning

Demantra

Real Time

S&OP

Demantra

Demand

Management

Demantra PTP

Demantra

Advanced

Forecasting

ASCP & APCC

Demand Supply Plan

Analysis

Demantra

Promotional

Planning

Demand Signal

Repository

slide62

SCEA Biz Applications Footprint

Analytics

CRM & Marketing

Loyalty

Call Center

MDM - UCM

Returns

OBIEE/OBIA

Web Store

Marketing

Social Computing

Order Mgmt

Warranty

Business Operations

Supply ChainExecution

Retail Planning& Optimization

Supply ChainPlanning

Retail Operations

Retail Collaboration

Merchandise

Financial Planning

Replenishment

Optimization

Trade Management

Point-of-Sale

Sourcing

Assortment Planning

Advance Inventory

Planning

DADC Integration

Store Inventory Mgmt

Invoice Match

Item Planning

Value Chain

Allocation

Freight

Management

Merchandise Management

Order Mgmt

Price Optimization

Price Management

Promotion Planning

& Optimization

Returns Management

Demand Forecasting

Corporate Services

EPM -- Hyperion

Financials

HR – Workday & Others

GRC

Compensation

Indirect/Service Procurement

Projects

Helpdesk

Enterprise

Infrastructure

Integration and Collaboration – Fusion SOA/ UCM

Enterprise Infrastructure –SSO..

Oracle E-biz

Custom/Cloud

Oracle Value Chain

PSN - BO

Mobile - SurfBI

slide63

Goals for Value Chain Planning

  • Packaged Application to implement Real Time S&OP calculate Demand & balance supply
  • Improvised Forecast with limited data
  • Increased Forecast accuracy
  • Eliminate manual data massaging
  • Standard Integration with ERP, Supply Chain tools & Hyperion Budgeting tool
  • Enable cross functional/Business Units analysis
  • Increase speed of reporting
  • Reduce IT dependencies
why oracle vcp
Why Oracle VCP?
  • Standard Prebuilt ERP Integration Fully integrated with Oracle OBIA, EBS & Hyperion
  • Deliver Best Practices “Out of the box”
  • “Out of the box” Reports & Dashboards – APCC
  • Leverages Oracle recommended upgrade path to deliver more flexibility and lower TCO
how did we go about it
How did we go about it?
  • Executive Sponsorship
  • Change Management
  • Training
  • Chose Right Implementation partner – Oracle Consulting/TEKsystems
  • Post Go-Live application management model
slide66

Critical Success Factors

  • Shared executive sponsorship that is cross-functional
  • Gain management support to staff a business analyst role as part of the business team
  • Define a roadmap that enables crawl/ walk / run that builds capabilities as process matures
  • Leverage delivered integrations between Value Chain and EBS / OBIA / Hyperion to enable best practices
slide67

Thank you.

Greatness Awaits!

Back to

Roger