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Enhancing Air Service: Partnerships in Route Development

This document outlines the key aspects of route development and community partnerships as presented by Carlos Criado, Commercial Director at Quito International Airport. The focus is on building strong relationships among stakeholders, including tourism authorities, to enhance air service in local communities. Steps for creating a Routes Committee to streamline collaboration between airports, tourism organizations, and various local entities are detailed, showcasing successful examples from regions like Barcelona and Baja California. This strategic approach aims to foster synergy and comprehensive incentives for airlines.

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Enhancing Air Service: Partnerships in Route Development

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  1. Route Development & communities partnerships Carlos Criado Commercial Director Quito International Airport San Diego, June 7, 2010 Quiport

  2. Section 1: Route development & communities partnership Route development & communities partnership San Diego, June 7, 2010 Quiport

  3. Route Development & Communities Partnerships • Route Development is a key activity for the Communities airport serve. • Built a strong relationship among interested Agents in the Community is another key issue. • Tourism Authorities are one of the major agents in air services development for their Region or Country.

  4. Section 2: How to build a relationship ? how to build a relationship ? San Diego, June 7, 2010 Quiport

  5. How to build a Relationship? • Creation of Routes Committee e.g. Barcelona, Spain (2004), Baja California Sur and Jalisco, Mexico (2006), Quito, Ecuador (2009) • Routes Committee is created by Airport Authority in order to generate synergies among interested parties in developing new air services to the area.

  6. How to build a Relationship? OBJECTIVE Establish and develop policies and strategies in order to concentrate all efforts, either economic or strategic, of interested agents. Defining target destinations and airlines, according to market strategic principles with the aim of being a SINGLE VOICE in front of airlines

  7. How to build a Relationship? Steps to follow • Contact and present project to Tourism Authorities (State or Regional) or Chamber of Commerce Authorities. • Jointly establish who will be part of the Committee (Hotels, City Hall, Travel Agents, etc:) • Establish Procedures: • Chairmanship: It should be the Tourism Authority • Secretary: It should be the Airport Authority • Frequency of meetings: 4 times / year

  8. Section 3: Routes Committee Routes Committee San Diego, June 7, 2010 Quiport

  9. Routes Committee Roles of Parties Airport Authority: It should lead and present statistics of traffic evolution, target markets and airlines, as well as incentive programs. Tourism Authorities: they should co-lead the Group and present tourism strategies and promotion funds available. Other Parties: they should participate contributing with all information available of their respective areas of activity, as well as available funds

  10. Routes Committee Present to one or several airlines a market analysis & business case of a certain route, offering a COMPLETE PACKAGE of incentives (discounts, advertising, tourism promotion, etc.) So the airline will be sure that all interested agents in the area are involved in the proposal.

  11. Routes Committee ROUTES COMMITEE is a good tool to AVOID INDIVIDUAL PROTAGONISMS and MISUSE OF RESOURSES

  12. Section 4: • Q &A thanks for your attention!! San Diego, June 7, 2010 Quiport

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