COVID-19 and The Event Industry: Leading Through Difficult Times | AIDA

1. COVID-19 AND THE EVENT INDUSTRY: LEADING THROUGH DIFFICULT TIMES COVID-19 is undoubtedly one of the worst crises faced by humanity in a really long time. With the pandemic posing a clear and imminent threat to the health and well-being of family, friends, and the community at large, nationwide lockdowns and implementation of stringent social distancing measures have become a norm. This has naturally impacted businesses in a big way, with most of them finding it extremely difficult to keep their financial wheels turning. The one sector that is facing this challenge the most is the events industry, which has suffered a brutal setback given that there all types of events have been banned for an unspecified period of time. Seeking A Way Out The current crisis is enough to baffle even the most experienced professionals working within the events industry. However, rather than feeling dejected and anxious, this is the time when the leaders within the niche need to encourage and support their teams. These leaders need to shoulder the responsibility of keeping the morale of their team members high and help them to maintain a positive perspective. Given below are some useful tips that can help professionals in leadership roles operating in the events industry to lead their teams during the current difficult times. Have A More Compassionate Approach With people cancelling or postponing their events left, right, and centre, it is only natural for the team members receiving such requests to feel stressed about their future. This makes it imperative for the leaders to adopt a compassionate approach while interacting with the team members and assure them of still being valuable for the organization. The inability to do so will only result in increasing the stress level of the team members even further, which can impact their mental well-being and professional performance. Focus On Emerging Trends Even as events and large gatherings in the physical world have come to an almost complete standstill, people are increasingly opting for the online organization of the same. Thus the leaders within the industry should encourage their team members to focus on this emerging trend. The leaders should motivate the team members to use the ​best event apps to make current and prospective clients aware of such services. The leaders may also seek suggestions from the team members about the best ways to exploit this emerging trend and ensure the sustenance of their business. Encourage Team Members To Fine-tune Their Skills

2. The best way for leaders to keep the team members motivated is by encouraging them to fine-tune their skills and to acquire new to stay competent. In view of the growing demand for online management services, educating the team members about the importance of learning about the various tools and technologies required for the same can prove beneficial for them as well as the organization. As the team members become proficient in the use of these tools and technologies, they become more confident about performing their usual roles in the virtual world, which can go along way in reducing their anxiety and fear of the future. Help The Teams Prepare For The Post-COVID World The event industry is set to experience a drastic change in the aftermath of the COVID-19 pandemic. Hence, it is important for these professionals to make conscious efforts towards understanding the changing needs of their clients and the best ways to fulfil them. The leaders should guide team members to use the mobile event app of their organization to interact with clients, understand their doubts and queries related to event organization, learn about their needs and expectations, etc, to ensure that they are ready for the post-COVID world. Business sustenance is the key focus area for the leaders in event management companies today, and this can be ensured only by keeping the morale of their teams high. Original Source: https://www.storeboard.com/blogs/technology/covid-19-and-the-event-industry-leading-through-difficu lt-times/2866571