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1. Is investing in an inbound marketing strategy too high? -----------------------------------------------Brother Cell Phone List--------------------------------------------------- Deciding to turn to an inbound marketing agency and building together a strategy suited to the needs and objectives of the company requires an investment, not only financial, but also of time and resources. Is it worth it? In our opinion, the answer is yes, especially for a b2b company; in this article, we explain why. Keep reading! Inbound Marketing B2B: Considerations for a Positive ROI Inbound marketing is an approach based on the creation of valuable content , with the aim of attracting potential customers , creating a long-term relationship of trust and leading them to purchase in a natural way. Creating authoritative, engaging content that drives europe cell phone number list prospects to action isn’t easy. You need: time and resources to make them happen ability to make them interesting in-depth knowledge of the topics covered and the target audience an integrated platform to manage activities Not to mention that a strategy of this type requires time not only to be implemented, but also to see the results. It can take up to a few months to understand if you are moving in the right direction and adjust your aim if necessary. Before you begin, it is therefore important to know that you need to be patient. The goal is to achieve lasting results in the long term , not immediately. The real return on investment is built over time, if you have the right tools available. Many b2b companies do not have internal resources with the appropriate skills, capable of creating a

2. winning strategy, or they do not have the means to train them. This is why they often decide to rely on an agency specialized in b2b inbound marketing, which knows the market and the strategies to attract users' attention and build a long-term relationship. The first step is to overcome the traditional marketing concept To truly understand inbound, you have to abandon any idea of marketing in the more traditional sense of the term. SEO skills to get them to appear on the first page of search engines The problem is often that b2b companies make budget decisions based on costs, referring to monthly expenses. In reality, a different consideration should be made. The concept is similar to the difference between renting a house and owning one. Renting an apartment or villa gives instant satisfaction and does not require much effort. Many marketing tactics work this way, renting a space on the web or a billboard. After the campaign is over, nothing remains. Economists will agree that buying allows you to get greater benefits in the long run. Of course, it requires a greater initial investment and a lot of effort, but the result will be stable and long-lasting. inbound marketingFor a long time, marketing has been seen as just an expense, and in fact, it often is. Money is spent to generate leads , but if they don't convert, no one pays back the expense. The goal of inbound marketing is to create value, position the company as an industry leader , building a positive reputation and consequently lasting relationships with customers. Familiarity with paid campaigns It's not just about acquiring new contacts , but about making them trust the company, the products (or services) offered and decide independently to proceed with the purchase , precisely because they are convinced that it is a real added value. Furthermore, deciding to implement an inbound strategy allows you to change certain self-destructive dynamics within the company, such as the often conflictual relationship between marketing and sales . In most b2b companies, these two departments work as separate districts, without alignment in terms

3. of objectives and strategies . Sales enablement is one of the fundamental assumptions of the inbound b2b strategy . In order to carry out the activities, in fact, the exchange of data and information between marketing and sales force is not only important, but essential. Skills in using marketing automation tools inbound marketing If this happens, the two departments support each other in managing the purchasing process: marketing provides sales with qualified and purchasing-prone leads, which sales can accompany in the sales funnel towards closing the deal, thanks to the tools provided by marketing. This is why opting for an inbound marketing strategy is not just an expense, but an investment in the future of the company. Paid ads are not as profitable as you might think Today, many companies are realizing that the expense for paid advertising is increasingly high, but the results are increasingly disappointing. This means that the ROI does not justify the expense and it does not make sense to proceed in this way. Just think that paid ads have a CTR (click-through rate) of less than 2% . This means that if Google shows the ad to 100 people, less than 2 click on it. In fact, more and more users avoid these ads, preferring to switch to organic results because they are considered more reliable and valuable . And when Google decides to change the design of the ads to make them more similar to organic results, users get annoyed and the company's reputation suffers. This is why, today, you are likely to see a decrease in revenue from paid strategies.

4. Adding these expenses to those incurred to attend trade shows, purchase unqualified contacts and send generic and uninteresting emails to prospects, expenses increase and revenue does not increase. Maybe it's time to change direction. Inbound marketing is the right way if: you are looking for a way to gain the trust of potential customers you want to create a lasting relationship with them you want to achieve tangible long-term results you want to generate new business opportunities for the future of the company Telegram: @bcellph Whatsapp: +8801918754549