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Professional Program Planning Strategies for APICS Success

Enhance APICS chapter programs with effective strategies on attracting members, planning events, enhancing communication, and maximizing value. Learn to engage secondary customers, optimize networking, and improve attendee satisfaction. Embrace flexibility, creativity, and professionalism to boost the image and impact of your APICS chapter. Reach new heights with innovative approaches and tailored solutions.

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Professional Program Planning Strategies for APICS Success

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  1. PROGRAMS Craig Williams, CPIM APICS Tampa Bay

  2. Hi Jerry.

  3. Who. • Member 1987. CPIM 2004 • VP Programs: 2004-2013. 90 PDP’s. • President: 2013. Conference. SED. SC. • VP Education: 2014. • EVP and SED: 2015. 1+5 CBAR’s • IDP Associate Instructor. CPIM, TTT

  4. Why? • Networking • Content • CE CM CBAR $ • Face of APICS • Chapter and Society Marketing • Image and value

  5. Focus. • Meeting vs. creating expectations. • Who isn’t attending and why. • Secondary customers? • Alternatives. • Planning and marketing… • Professionalism.

  6. Expectations. • Attraction targets. • Flexible formats. • Patron cost. • Topics. • Locations. • Benefits and value.

  7. Missing you. Who’s not there? And why? • Membership/Programs: Members - Attendees. • Targeted communication. • Split it up, spread the load. • Personalized contact. • Categorize responses. • Adapt to meet needs.

  8. Satisfaction. Maximize the value-add. • Never avoid an opportunity to connect. • Make your titles work for you. • Communicate to Secondary Customers - Marketing through receipts. - Company recognition program

  9. Receipt Marketing.

  10. But I don’t like change. Besides traditional dinner meetings: • Joint meetings every meeting. • Tours. Leverage Secondary Customers. • Professional and family events. • Themes. Group exercises. Volunteer. • Partner with schools. All schools? • How could we make free work?

  11. Get busy. Now. • July to June. • Time to plan next year starts now. • Create a programs planning calendar • Sourcing speakers. • Bio. Abstract. Terms. Contacts. • Make it easy. • Share speakers.

  12. Planning Calendar.

  13. Professionalism. Create the buzz. • We’re planning pro’s. • We’re a team. • Door greeter. • Spread out. Network. Find your replacement. • A/V check. • Effective surveys. Door prizes. • Get over the fear of microphones.

  14. The Face of APICS. Present a common message. APICS does good. It’s all about credibility, engagement and value. The beauty of announcements. Self promotion. A good President’s message. P/A, A/V and all other technical wonders. Next meeting topic, time and place.

  15. Group exercise. Whoo-hoo! Five minutes. Two alternative PDP’s. • Type: • Venue: • Presentation: • Cost:

  16. Finally! MARF: Maintain Absolute Rigid Flexibility! Never avoid the opportunity to connect. Be organized and prepared. Always have a “Plan B”. Make it fun! QUESTIONS?

  17. Programs Thank you! Craig Williams, CPIM APICS Tampa Bay

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