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Data Visualization in BI

Data Visualization in BI. Jorge Castañeda March 7, 2011. Exercise!. Find the odd man out…. Exercise!. Find the odd man out…. Exercise!. Find the odd man out…. Outline. Is Data Visualization important? Visualization Process Perception theory Visualization Techniques

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Data Visualization in BI

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  1. Data Visualization in BI Jorge Castañeda March 7, 2011

  2. Exercise! • Find the odd man out….

  3. Exercise! • Find the odd man out….

  4. Exercise! • Find the odd man out….

  5. Outline • Is Data Visualization important? • Visualization Process • Perception theory • Visualization Techniques • Demos (Tableau and Gapminder)

  6. Is data visualization important? • Yes! Humans understand images, diagrams better than numbers and raw text • We live in “information overload” – hard to gain insight/knowledge from all that mess • Visualization helps us in many ways: • Reduce search time, enhance pattern recognition, manipulable views/exploration

  7. Visualization Process • The last step is usually forgotten

  8. Perception theory

  9. Visualization Techniques

  10. Demos • Tableau • Gapminder

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