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Professional Communication: The Corporate Insider’s Approach. Chapter Three Attending to the Sociology of Business Information. All You Need Are the Facts. Four questionable beliefs about the value of fact: Whoever has the most facts wins. The facts needed will be apparent.
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Professional Communication: The Corporate Insider’s Approach Chapter Three Attending to the Sociology of Business Information
All You Need Are the Facts Four questionable beliefs about the value of fact: • Whoever has the most facts wins. • The facts needed will be apparent. • Facts are the opposites of opinion. • Knowing the facts is sufficient.
Five Common Myths • The myth of absolute sufficiency. • The myth of pre-established relevancy. • The myth of one-dimensional objectivity. • The myth of equal authority. • The myth of certainty.
Being an information gatherer is not the same as being an information user.
Our goal as professional communicators is to do the hard work of choosing just those pieces of information that, when assembled, explain the essence of the problem, prove the contention, or provoke action.
Reasonableness Accuracy Relevance Objectivity Recency Pertinence Consistency Authority Credibility Clarity The 10 Criteria
Facts—The Lessons • Reasonableness—Will the audience accept it? • Recency—Does it represent current thinking? • Objectivity—Does it appear to be free from inappropriate biases?
Facts—The Lessons • Authority—Is the source recognized in the subject area? • Accuracy—Is the fact a precise representation? • Credibility—Is the source reliable? • Consistency—Is the fact in keeping with what is known about the subject?
Facts—The Lessons • Clarity—Will the audience readily understand the information? • Relevancy—Is the information immediately applicable? • Particular Pertinence—Are there considerations that make the fact particularly effective?
