U R BAN A M USE M ENT. Kyung jae Min Yoo jung Oh Bumyoon Jung Hong gyu Yea. Table of Contents. Introduction. Needs Analysis. The Urban Amusement. Users. Can we do this?. Introduction. Concept -urban amusement-. Starting from Free Restaurant….
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The Urban Amusement
Can we do this?
Starting from Free Restaurant…..
We tried to create a place where we can provide
A Place where
Customers can be Entertained
& Firms can be Pleased
People seek for entertainment and enjoyment..
(Answered by 100 university students who are in their early 20s)
However, It costs too much for FUN!
I enjoy hanging out with my friends in Sinchon, Hong-dae, and Gangnam areas. However, things are very expensive…. I hope there is a place where I can enjoy at a low price.
Feedback from customers
These days, firms thrive hard to interact with customers. By interacting with them firms both see their reactions and collect their needs. In other words, these days user experience is essential to firm’s marketing.
Kyungwon, Park 30,
LG Electronics marketing division
Samsung UX building ‘d’light’
User Experience is one of the key success factors of many companies
such as Apple, Samsung, LG, Intel, MS etc.
However… Not all firms can afford to build one &
many centers are not attracting enough customers
Entertainment at a low price
is an In-door entertainment facility,
Where people can
enjoy, entertain at a low price,
While firms can interact, communicate with customers and gain user experience
Hong-ik University Area
District with the
fastest fashion, big entertainment and large floating population
5 Stories high
Fancy and Attractive Exterior
“Building itself as a Entertainment & Landmark”
Prevent separation between floors
Facilitate movement within the building
In our place…
← Up hill….
Central Ad plaza
→ Up hill….
How do we make money?
We can win
Also, in terms of
For just \10,000…
a customer will be given
1 free meal
1 free set of bowling
1 free drink
+ Unlimited amount of everything else
And… We will be able to collect market data
By Renting Sections..
Firms can gain User Experience
New product/ brand promotion
Trials for new product
Market Data Research
Expand customer service
Give out samples
firms can get what they want,
customers can be entertained
We all don’t like this but…
Net Profit of..
\317million per month
\3.8billion per year
\22billion (7 business years)