What is “I’m a GeePee Programme?”.
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I’m a GeePee is a loyalty and travel discount programme that aims to inspire everybody to become tourists in Gauteng through dialing up affordability using compelling special offers; and personal loyalty and sense of identity (for Gautengers) using provincial ambassadors and peer recommendations, amplified on all marketing channels.
‘I’m a GeePee’ aims to mobilise Gauteng residents to become tourism ambassadors of their own province and so encourage others to visit Gauteng
The main focus is on encouraging domestic tourism (inter- and intra-provincial), but does not exclude international visitors (Gautengers are GeePee's, but everyone can own the line ‘I’m a GeePee and this is my Gauteng’ when they visit Gauteng)
A key segment is the ‘young and upcoming’ emerging market of 18-40 year olds, because of their lifetime value and physical embodiment of the young, modern, urban ‘I’m a GeePee’ programme
This target market very much epitomise what Joburg represents, urban appeal, fresh, evolving and go getters
It is for this reason that I’m a GeePee programme needs to be anchored by the City of Joburg
I’m a GeePee, I rock Joburg!
100 Product Partners
Use specific media channels, events & campaigns
Arthur & Chomee
Lebo (Lebo’s Backpackers)
Experience the GeePee Life this Summer!
Range of events, attractions, experiences and GeePee offers showcased on multiple channels incl. community radio; newspapers; social media; mobile; online; billboards; in-flight; shopping malls; TV; etc.
Multi-platform marketing exposure
Ambassador endorsements & PR opportunities
Point-of-sale and window display collateral
State-of-the-art technology provided by global
No fees and no booking or referral
Provincial loyalty and discount umbrella
Programme with strong pride and identity linkage
Authority endorsement and influence
Ability to align with GTSS & GEGDS
Access to our technology partner
Base, (JSE listed Blue Label telkoms)
The following offer types are available for GeePee specials:
Buy ONE get ONE Free
Buy TWO get ONE Free
Family bundles, kids are free
Single admittance (100% free)
Multiple admittance (100% free always
Action & adventure
Entertainment & events
History & heritage
Leisure & lifestyle
Arts & culture
Nature & wildlife
Convenient partner portal to manage & track performance, order collateral, submit offers
Seamless integration between digital GeePee platforms
Devices and collection points launched across all 5 regions: Maropeng; Sterkfontein Caves; Apartheid Museum; Mandela House; Constitution Hill; GTA offices; ORTIA Visitor Information Centre; Sandton Visitor Information Centre
Event activations throughout summer; student activations for start 2013
Programme extensions e.g. transport network & sport events
Ongoing growth, enhancements & stakeholder engagement