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Cloud Computing Overview. Wesley Kuch Business Development Executive IBM Cloud Computing “Cloud” is a new consumption and delivery model inspired by consumer Internet services. Enabled by Virtualization, (Service) Automation, Standardization Cloud enables :

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Cloud Computing Overview

Wesley Kuch

Business Development Executive

IBM Cloud Computing

cloud consumption delivery models optimized by workload
“Cloud” is anew consumption and delivery model inspired by consumer Internet services.

Enabled byVirtualization, (Service) Automation, Standardization

Cloud enables:


Sourcing options


Rapid Provisioning


Multiple Types of Clouds will co-exist:

Private, Public and Hybrid

Workloadand / or Programming Model Specific

Cloud: Consumption & Delivery Models Optimized by Workload

Cloud Services

Cloud Computing


there is a spectrum of deployment options for cloud computing
There is a spectrum of deployment options for cloud computing



IT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall

IT activities / functions are provided “as a service,” over the Internet



Enterprise Plus

Enterprise data center

Enterprise data center





Managed private cloud

Hosted private cloud

Shared cloud services

Public cloud services

Private cloud


Third-party hosted and operated

Internal and external service delivery methods are integrated


Cloud offers a choice of services to help businesses get what they want; quickly, easily and on a pay-as-you-go basis.

Businesses are using cloud to rethink IT and reinvent business

Traditional on-premises


as a Service


as a Service


as a Service





Client Manages

(Meta) Data

(Meta) Data

(Meta) Data

(Meta) Data

Client Manages









Client Manages

Operating system

Operating system

Operating system

Operating system

Vendor Manages in Cloud

Vendor Manages in Cloud









Vendor Manages in Cloud









Customization; higher costs; slower time to value

Standardization; lower costs; faster time to value

workloads matter cloud adoption driven by workloads
Workloads Matter: Cloud adoption driven by workloads


for cloud…

New workloads made possible by cloud …

Collaborative Care

Medical Imaging


Infrastructure Storage

Financial Risk

Industry Applications

Information intensive

Energy Management

Isolated workloads


Sensitive Data

Workplace, Desktop & Devices

Mature workloads

Highly customized

Business Processes

Not yet virtualized 3rd party SW


production systems

Disaster Recovery

Complex processes & transactions

Development & Test

May not yet be ready for migration…

Batch processing

Infrastructure Compute

Regulation sensitive

Workload selection

the cloud can help accelerate business value and enable new business opportunities




Server and storage utilization

10-20 percent

70-90 percent

Self service



Test provisioning



Shifting workloads to IBM SmartCloud Enterprise can help enable new opportunities and drive significant cost savings.

Change management


Days or hours

Deployment process

Labor intensive


Cost model

Nearly fixed

By the hour



Self service

Payback period for new services



Cloud server environments

Legacy server environments

The cloud can help accelerate business value and enable new business opportunities.

*Based on results from IBM’s Technology Adoption Program. Client-specific results can only be ascertained after a return on investment analysis.

how does cloud work

How does Cloud Work?

Prepared by

Global Technology Services

Cloud Manage Services

customer account managers create users control user access to the account and set permission levels
Customer account managers create users, control user access to the account and set permission levels.
monitor manage and control through the web portal
Monitor, manage and control through the Web Portal

Control tab

  • Instance
  • Images
  • Storage

Account tab

  • Managing Users
  • Usage overview
  • Access keys
  • IP addresses

Support tab

  • Forums
  • Video & Document libraries
nine standard server and storage options are available for user accounts

 Virtual machine (VM)

  • Options
  • 32-bit configurations
  • 64-bit configurations
  • Copper
  • Bronze
  • Silver
  • Gold
  • Copper
  • Bronze
  • Silver
  • Gold
  • Platinum
  • Virtual CPUs
  • with 1.25 Gigahertz
  • 1
  • 1
  • 2
  • 4
  • 2
  • 2
  • 4
  • 8
  • 16
  • Virtual memory (GB)
  • 2
  • 2
  • 4
  • 4
  • 4
  • 4
  • 8
  • 16
  • 16
  • Instance storage (GB)
  • 60
  • 60+175
  • 60+350
  • 60+350
  • 60
  • 60+850
  • 60+1024
  • 60+1024
  • 60+2048
Nine standard server and storage options are available for user accounts
  • Intel architecture servers can be provisioned with Linux (Red Hat, Novell SUSE or customer provided) or Microsoft Windows Server (2003 or 2008) and your choice of middleware.
  • Prices start well under 10 cents per hour* for a virtual machine, including operating system. Reserved capacity options provide pools of resources at discounted rates.
  • Dynamically attach and detach up to three extra blocks of persistent (RAID protected) storage to an instance, preformatted (ext3) or raw in eight sizes from 60 GB to 10 TB.

*US prices for 32-bit copper configuration with Windows Server or SUSE Enterprise Linux, current as of December 5 2011. Prices subject to change.

working with virtual machine instances and software images

Customize standard instance

Your fully configured instance(s)

Standard instance

Add software bundles (optional)



Provisioned instances

Available images

Create instance from a standard PUBLIC image

Save image to your PRIVATE catalog

Create instances from your PRIVATE image

Images in a PRIVATE Catalog

can be copied to a SHARED catalog, accessible to other users on the account.

The entire process can be driven and monitored from the cloud portal control panel or controlled using a scripted programming interface.

IBM PUBLIC image Catalog

’My Images’ PRIVATE Catalog**

Working with virtual machine instances and software images

*Choose ”minimal storage” and experience even shorter provisioning times.

**Storage space used by private images is charged for at persistent storage rates

users can have a server environment up and running in minutes on the cloud 4 clicks

Click and choose

the service you need

Choose the hardware and usage configuration

Application provisioned

and ready to run

Step 1

Step 2

Step 3

Users can have a server environment up and running in minutes on the Cloud (4-Clicks!)

The self-service portal, designed for ease of use, guides you through setting up what you need and triggers the automated provisioning of your servers.

An interactive simulation of the user experience is available here.

you can provision resources from several cloud delivery centers
You can provision resources from several Cloud Delivery Centers



Ehningen, Germany

Toronto, ON

Boulder. CO


Makuhari, Japan

Raleigh, NC

User front-end to Business and Operational Support Systems (BSS/OSS)


Point of delivery (POD) minimum configuration

ibm cloud managed services sce sce sce w applications

IBM Cloud Managed Services (SCE, SCE+, SCE+ w/Applications)

Prepared by

Global Technology Services

Cloud Manage Services


The IBM SmartCloud Framework is the base for our solutions.

Business Process as a Service

Software as a Service

Platform as a Service

Infrastructure as a Service




Cloud Enablement Technologies

Cloud Business Solutions

Managed Cloud Services

Enables private/hybrid cloud service delivery and management

Secure and scalable cloud managed services platform

Pre-built Cloud SaaS business applications and solutions

Proven Strategy Consulting, Migration, & Management Expertise

Common Open Standards Technology and Industry Ecosystem

ibm smartcloud enterprise platform stack
IBM SmartCloud Enterprise Platform Stack
  • App administration and availability
  • Application db administration
  • System performance tuning
  • Job scheduling


  • 24x7 service desk
  • Monitoring and SLA reporting
  • Service request management

Database Management

Operations Services

  • System and OS maintenance
  • System and OS changes
  • Capacity management

Systems Administration

SmartCloud For Applications

Data Availability Services


  • Storage administration
  • Hardware availability and fail over
  • Backup/restore/diagnostics

Security Services

Network Services

  • Perimeter and network security
  • Server host security
  • Hardware and systems software assets

Computing Infrastructure


  • Network services
  • Network maintenance and change
  • Equipment configuration management
  • Network fail over

Data Center & Network

ibm smartcloud enterprise shared infrastructure as a service pay as you go cloud


Global data centers

  • Enterprise-class shared cloud infrastructure
    • Highly virtualized, automated and standardized multitenant IT infrastructure with massive capacity and global reach
    • Provides virtual servers and storage in minutes
  • Pay-per-use with no up-front investment
    • Resources billed per hour of usage, including selected software, with no capital expense or long-term commitments required
  • A flexible and feature-rich services platform
    • Flexibility and features to support a myriad of workloads.
    • An automated platform on which enterprises and their partners can base higher level services
  • IBM owned and operated
    • Built to meet enterprise security, reliability and control requirements for on-demand IT resources

Serving your end users, IT professionals and partners.

IBM SmartCloud Enterprise Shared Infrastructure as a Service (Pay-as-you-Go Cloud)

Virtual Machine Capacity Options








(server / storage)





Service Level Package Options








(server / storage)





Operating System and Software Images








(server / storage)




  • Operating System
    • x86 (VMware ESXi 4.1)
      • Red Hat Enterprise Linux 5.4 & 5.6 (32 and 64-bit)
      • Windows Server 2003 R2 Standard Edition (32 and 64 bit)
      • Windows Server 2008 R2 Standard Edition (64-bit)
    • pSeries (IBM PowerVM) - IBM AIX Standard Edition Version 6.1
  • IBM and non-IBM software:
  • Apache Tomcat V5.5
  • Oracle Weblogic V10.3
  • Apache HTTP V2.2
  • Microsoft .Net 3.5
  • MS SQL Server
  • Oracle 10.2
  • Oracle DB 11g EE
  • IBM DB2 EE V9.7
  • IBM Websphere MQ V7.0
  • MS Internet Information Server

Managed Services (Base)

  • Systems Management
    • Monitoring of OS Components
    • Patch Management(Auto, Manual, Do not Patch options)
    • Anti-Virus on Windows OS
    • OS License Management
    • OS Level Security and Compliance
      • Security Policy Management
      • Security Compliance Support
      • Audit Support Management
      • Regulatory Program Management
  • ITIL based Managed Services
    • Service Catalogue
    • Service Request or Activation and Deactivation (SA&D)
    • Incident, Problem and Change Management (with add-on support for Integration Services)
    • Event Management
    • Configuration Management
    • Asset Management

Optional Managed Services – Above the Hypervisor Management

  • Operating Systems Monitoring and Management
    • Monitoring of OS Components
    • Patch Management
    • Anti-Virus on Windows OS
    • OS License Management
    • OS Level Security and Compliance
      • Security Policy Management
      • Security Compliance Support
      • Audit Support Management
      • Regulatory Program Management
  • ITIL based Managed Services
    • Service Catalogue
    • Service Request or Activation and Deactivation (SA&D)
    • Incident, Problem and Change Management (with support for Integration Services)
    • Event Management
    • Configuration Management
    • Asset Management

SCE | NA IOT | Government I Reference

Cloud in Action: City of South Bend

Revamping public utilities through SmartCloud technology


The need:

The solution:


  • The utility, like many, struggled with an aging and inefficient sewer infrastructure. Lacking a holistic view into the health of the system, crews found it difficult to quickly locate and resolve issues, such as a clogged pipe.
  • During severe rainstorms—and sometimes even during dry weather—the system was unable to handle large volumes rainwater and wastewater, causing raw sewage to be released directly into the local river.
  • EPA is enforcing the Clean Water Act in 800 CSO communities including South Bend. The utility was averaging 54 overflow events annually, discharge levels had reached nearly two billion gallons per year and the city was facing half a billion dollars’ worth of infrastructure changes.
  • Cuts wet weather overflows by 23 percent and dry weather overflows from 27 per year to one
  • Adds 10 million gallons of capacity to the wastewater system
  • Avoids spending over USD100 million in infrastructure investments, plus more than USD660,000 in potential government fines
  • Waterways will be cleaner and neighborhoods healthier as customers will experience fewer backups in their basements.
  • Service delivery platform based on IBM SmartCloud Enterprise
  • IBM Intelligent Operations Center, working with IBM Business Partner EmNet LLC, is the central point of command. The network collects, analyzes and monitors live data from sensors, level indicators and SCADA of the sewer system, and also helps control wet weather flow through the remote use of wireless rain gauges, sewer level sensors and smart valves.
  • The solution also takes advantage of ArcGIS Server software from IBM Business Partner Esri to manage geographic data and generate maps .
  • Deeper customer relationships through tailored content and new value-added services
  • Flexible pricing model that scales as the business grows, while maximizing profit.
  • Management of millions of connected consumer devices

“We started to talk to IBM as a partner....we did real time monitoring, real time control of that sewer system. We are able to dynamically change how the system can store and move wastewater during each unique storm that comes across our 40 square miles of city and visualize a lot of data as useful decision support information at a glance.“ - Gary Gilot , President, Board of Public Works, City of South Bend, IN

CRDB Link to Client Reference

Client Video


The Journey from Traditional Environments to Cloud Can be in One Step or an Evolution

Clients make workload-driven trade offs among functions such as security, degree of customization, control and economics


Dynamic provisioning for workloads


Common workload profiles


Flexible delivery & Self Service

Integrate with existing infrastructure


Operational Efficiency

Ready the Infrastructure


Increase Utilization

Where are you in this continuum?


Physical Infrastructure

Traditional IT

Standard Managed ServicesCloud Delivered Services


IBM PureFlex: Integrated Infrastructure for Private Cloud

  • Single point of management control for resource virtualization / systems management
  • Infrastructure-as-a-Service (IaaS)
    • SmartCloud entry (private cloud)
  • End-to-End Life-Cycle Support
  • Single point of Contact
  • Best industry services organization and Certified Business Partner Network
  • x86 & POWER7+
  • Higher VM density, more Memory
  • Designed to support the growth of future generations
  • Integrated, scalable, 3rd party storage virtualization
  • Real-time Compression, Tiering, Pooling
  • Choice of Networking: IBM, Cisco, Juniper & Brocade, across multiple protocols
  • Industry standard OpenFlow, 802.1 Qbg
  • Uncompromised I/O: 40Gb Ethernet, 16Gb Fibre Channel, and 56Gb Infiniband
  • Open Choice for compute, network, storage, OS and Hypervisors
    • Desktop Virtualization: VirtualBridges, Citrix, VMware and ISV solutions



Support an Evolutionary Approach

  • Offers a range of entry points, control and integrated value
  • Supports existing and new infrastructure investments
  • Delivers application & middleware pattern portability


SmartCloud Foundation Offering

Factory Integrated

& Optimized by IBM

SmartCloud Orchestration

Orchestrate Services across multiple environments and domains

PureApplication System

SmartCloud Provisioning

Automate Optimized Workloads

SmartCloud Provisioning

Automate Optimized Workloads

Automate Optimized Workloads

Automate IT Delivery

SmartCloud Entry

Automate IT Delivery

SmartCloud Entry

Automate IT Delivery

PureFlex System

Customer integratedhardware





what is openstack
What is OpenStack?

OpenStack is a global collaboration of developers and cloud computing technologists that seek to produce a ubiquitous Infrastructure as a Service (IaaS) open source cloud computing platform for public and private clouds. OpenStack was founded by Rackspace Hosting and NASA jointly in July 2010. 160 companies and close to 3,000 developers.

  • OpenStack Compute (core)Provision and manage large networks of virtual machines
  • OpenStack Object Store (core)Create petabytes of secure, reliable storage using

standard hardware

  • OpenStack Image Service (core)Catalog and manage massive libraries of server images
  • OpenStack Identity (core)Unified authentication across all OpenStack projects and integrates with existing authentication systems.
  • OpenStack Dashboard (core)Enables administrators and users to access & provision cloud-based resources through a self-service portal.
  • Code available under Apache 2.0 licenseDesign tenets – scale & elasticity, share nothing & distribute everything

Key Capabilities: SmartCloud Entry


Existing Capabilities:

  • Intuitive end-user Web portal for VM provisioning
  • Provision through VMware & VMControl on Power
  • Simplified Cloud administration inc. project construct
  • Built-in resource usage metering and simple billing
  • Simple, yet configurable approval/denial process
  • Deploy on diverse IBM servers with optimization


  • Time to market - Demonstrated 35x improvement for deploying new applications
  • Transform virtualized platforms into private clouds in minutes
  • Architecture supports multiple platforms enabling clients to use same self service provisioning portal to create workloads independent of platform
  • Platform choice - spans multiple hypervisors and hardware platforms, allowing changes without disruption to the user

New Capabilities:

  • Image creation, management and manipulation
  • Deploy to KVM, Xen, Hyper-V based infrastructure
  • Deploy on industry x86 platforms providing choice
  • Provision direct to the hypervisor for best scalability
  • Build and/or capture single images
  • Improved multi-tenant security protection



Key Capabilities: SmartCloud Provisioning


Includes SmartCloud Entry (sample capabilities):

  • Simplified Cloud administration inc. project construct
  • Built-in resource usage metering and simple billing
  • Simple, yet configurable approval/denial process

Existing Capabilities:

  • Simple GUI based Image construction & composition
  • Virtual image library, search, rich analytics, image versioning
  • Multiple hypervisor support (ESXi, KVM, and Xen) on heterogeneous platforms
  • Reliable, fault tolerant cloud
  • Rapid scalable deployment
  • Low touch automation, self service UI

New Capabilities:

  • Drag & Drop graphical tool for pattern composition
  • Standardized virtual systems
  • Deploy patterns of composite infrastructure and platform topologies
  • Additional hypervisor support for PowerVM , HyperV, z/VM


  • 70% reduction in image provisioning time with automated image lifecycle management
  • 40% - 80% labor cost reduction by increasing image/admin ratio efficiency
  • Reduce complexity bymanaging image sprawl with health visibility and image analytics
  • Speed time to market for applications with pattern-based workload design and deployment



Key Capabilities: SmartCloud Orchestration


Includes SmartCloud Provisioning (sample capabilities):

  • Deploy patterns of composite infrastructure, platform and software as a service
  • Simple GUI based Image construction & composition
  • Virtual image library, search, rich analytics, image versioning

Existing Capabilities in TSAM / ISDM:

  • Service catalog for pre-defined, standardized IT service deployments
  • Enabled for multi-tenancy with onboarding process
  • Hybrid integration for multiple public cloud environments
  • Cloud health, monitor performance, what-if analytics and capacity management with increased visibility
  • Integrated, extensible and comprehensive Usage and accounting tracking for chargeback capabilities

New Capabilities:

  • Simple composition of Run Books automation for extending pattern deployment and lifecycle processes with custom management processes
  • Reusable Run Book libraries to speed automation of IT processes


  • 40% - 60% reduction of admin costs, through extensive automation of service delivery
  • Achieve standardization of services, resulting in 50% manual labor reduction
  • Business Agility: end to end automation allow business to react to ever changing market conditions
  • Choice of services through standards based hybrid connectivity
  • Flexibility though easy adaptation to existing processes and tools




cloud exploration workshop
Cloud Exploration Workshop
  • What it is:
  • A technique to assess Cloud capabilities against a set of characteristics
  • Identify specific IT capabilities to be adopted to support Cloud
  • Provide roadmaps to achieve selected IT capabilities based upon industry best practices and IBM Customer experiences
  • What it entails:
  • 1/2 day of exploratory on-site workshop
  • Examination of current IT capabilities relative to Cloud
  • What is produced:
  • Assessment of current IT environment
  • Observations and recommendations
  • Customized Cloud roadmaps
  • Candidate initiatives/projects
virtual machine instance prices
Virtual machine instance prices

*U.S. prices current as of November 2, 2010. Subject to change. See Cloud Agreement and current Charges Schedule on SalesOne

university of pennsylvania medicine clinical research cloud
University of Pennsylvania Medicine Clinical Research Cloud

Business Background

Solution Overview

  • IBM Tivoli Service Automation Manager
  • IBM Tivoli Usage and Accounting Manager
  • IBM Tivoli Access Manager
  • IBM Tivoli Identity Manager
  • IBM Tivoli Monitoring
  • IBM WebSphere Portal
  • Virtual Bridges – Verde (Virtual Desktop)
  • IBM hardware – xSeries BladeCenter, XIV Storage
  • Support for VMware and KVM hypervisors
  • Common service automation manager (TSAM) for both VDI and Server based resources
  • The University of Pennsylvania School of Medicine’s Clinical Research Computing Unit is developing a Cloud infrastructure to support secure virtual desktop and compute needs for internal and external investigators.

Business Benefit

  • Provide investigators with a standard virtual desktop environment that supports secure access to research data.
  • Cost effective solution provides greater desktop hardware density and standardization.
  • Compliance to applicable regulatory policies including: HIPPA, GINA, CMS, FISMA, FDA, and VA
  • Self service registration for access management and integrated identity management across desktop and server infrastructure
  • Provide detailed usage and accounting to support chargeback to research projects
The SmartCloud Enterprise+ environment is supported by a comprehensive set of managed services and tools.
Our SmartCloud Enterprise+ environment adopts IBM best-of-breed security controls to help provide security across the managed layer.







Secure SA&D

Managed layer security




These include:

  • International Organization for Standardization (ISO) and International Electrotechnical Commission (IEC) 27001/2-based information security (ISeC) agreements that support industry and regulatory requirements
  • Hardened operating system (OS) images, regularly validated to ISeC controls with optional host-based intrusion detection system (HIDS) and host-based intrusion prevention system (HIPS)
  • Middleware configured in a security rich manner, based on ISeC specifications
  • Automated validation of ISeC security controls
  • Automated processes for Service Activation and Deactivation (SA&D) and patch management
  • Standard identity federation methods to support existing enterprise directory

1Internet Emergency Response Service (ERS)


Networking Features


  • Redundant 10Gbps LAN Infrastructure based on Juniper Switch technology
  • 3 virtual NICs: customer, IBM admin, and backup
  • Customer network traffic segmented using secure VLANs
  • Multiple VLANs per client account
  • Managed customer facing software firewall
  • Software load balancer


  • Optional VPN over Internet and/or Site-to-Site VPN
  • Internet connectivity with NAT to customer VLANS
  • Dedicated network connectivity