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Hubu - The Virtual Drug Information Bus. Substance abuse prevention for teenagers. Agenda. Habbo Hotel Kultakala - what is it? Hubu - presentation of the campaign Results of the campaign. Habbo Hotel Kultakala is on animated chat and online game for teenages located at www.habbohotel.fi

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hubu the virtual drug information bus

Hubu - The Virtual Drug Information Bus

Substance abuse prevention for teenagers

Habbo Hotel Kultakala | Hubu | 2003

agenda
Agenda
  • Habbo Hotel Kultakala - what is it?
  • Hubu - presentation of the campaign
  • Results of the campaign

Habbo Hotel Kultakala | Hubu | 2003

habbo hotel kultakala
Habbo Hotel Kultakala is on animated chat and online game for teenages located at www.habbohotel.fi

When arriving to the hotel, users crate a Habbo character from tens of different hair and clothes styles.

Users can wonder around the hotel’s public rooms or private rooms made by users

Basic usage is free and communication is anonym

Habbo Hotel Kultakala

Habbo Hotel Kultakala | Hubu | 2003

slide4

1,3 million Habbo characters

Source: Habbo Housekeeping Tool, 6/2003

Habbo Hotel Kultakala | Hubu | 2003

over 140 000 unique users month
Over 140 000 unique users/month

Source: WTM, 6/2003

Habbo Hotel Kultakala | Hubu | 2003

user profile
User profile

Age: 10-19 (75%)

Girls/Boys: 54/46

Living area: Whole Finland

Interests: clothes

music

movies

mobile phones

computers and gamest

sweets

snacks

ice cream

refreshments

Source: IRO -profiilitutkimus Syksy 2002, Habbo Housekeeping Tool 1/2003

Habbo Hotel Kultakala | Hubu | 2003

hubu the drug information bus
Hubu - The Drug Information Bus
  • Client:Elämä On Parasta Huumetta ry(Life Tastes Good Without Drugs)
  • Challenge: To go there, where teens spend their time and provide an easy way to get information about substances and discuss anonymously about drugs
  • Goal:
  • Give youth some food for thought and let them have enough reasons and understanding to resist drug use.

Habbo Hotel Kultakala | Hubu | 2003

slide8

Lähde: Habbo Housekeeping Tool, 10/2002

Habbo Hotel Kultakala | Hubu | 2003

results
Results
  • Visits at the park: 1.000.000 19.5.2003
  • Unique visitors at the park: 150 000 characters
  • Daily visitors at the bus:
  • about 100 visiters/day
  • www.elamaonparastahuumetta.fi
  • All conversations are recorded and poll results saved for further analysis
  • Still, every day when Hubu is open, there is a queue to the bus

Habbo Hotel Kultakala | Hubu | 2003