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Enhancing Public Transit with Real-Time Bus Information: Insights from PSTA's Launch

This presentation by Walt Lenz and Cyndi Raskin-Schmitt focuses on the implementation of a state-of-the-art Real-Time Bus Information system at the Pinellas Suncoast Transit Authority. It covers the project parameters, key learnings, and effective marketing strategies that were pivotal in replacing the outdated Motorola Vehicle Location system with new hardware and customized software. The discussion also emphasizes the importance of involving staff and passengers, conducting pilot programs, and managing project complexities to ensure a smooth transition to advanced public transit technology.

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Enhancing Public Transit with Real-Time Bus Information: Insights from PSTA's Launch

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Presentation Transcript

  1. Real Time Bus Information Walt Lenz, Safety & Security Manager Cyndi Raskin-Schmitt, Manager of Communications Pinellas Suncoast Transit Authority St. Petersburg, Florida

  2. Agenda • Walt Lenz • Project Parameters • Planning from the Start • Things We Learned • How it Works • Cyndi Raskin-Schmitt • Marketing • Statistics

  3. Project Parameters • PSTA had a Motorola Automatic Vehicle Location system that needed to be replaced • Replacement State-of-the-Art System • New hardware, new customized software • Computer Assisted Dispatching (CAD) • Open data • On boardbusinterfaces (farebox, destination signs) • Passenger information including on board announcements, interactive voice response (IVR), digital signs, texting, website

  4. Planning from the Start • Partner with a vendor who had experience with these new technologies • Include staff from all departments on the project management team – including Bus Operators • Have a full time project manager on staff who has a working knowledge of transit operations and acustomer service focus

  5. Things We Learned • Run a pilot program • Nothing is one size fits all: customize to make it fit your system • Discourage vendor project team personnel changes • Complex technologies lead to complex problems, beprepared to work it out

  6. Things We Learned • Give the project scheduling leeway – it may take longer than you think. So, expect delays before moving forward. • Deciding on an officiallaunch date

  7. How it Works – RidePSTA.net

  8. Marketing Real Time • Strategic launch date • Involve passengers in a pilot • Official launch when all components are working • Components • Real Time Bus Information Sign • Blog • Brochure • Bus Ads • Web Banners • Intro Web Page

  9. Real Time Bus Info Sign

  10. RidePSTA Blog

  11. Real Time Brochure

  12. Bus Advertising

  13. Bus Advertising

  14. Website – Introduction to Real Time

  15. Website – Developers Resources

  16. Use Statistics

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