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Role of FUN within ubiquitous markets

Role of FUN within ubiquitous markets. Levering FUN m-commerce FUN : “Hedonic consumption motivates consumers” making campaigns more successful if consumers perceive that they are having fun.

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Role of FUN within ubiquitous markets

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  1. Role of FUN within ubiquitous markets Levering FUN m-commerce FUN: “Hedonic consumption motivates consumers” making campaigns more successful if consumers perceive that they are having fun. FUN; creates enjoyment which is a “response to cognitive evaluation of service experience.” (as cited in Davis, 2010). FUN OUTCOMES can be achieved by having a m-commerce FOCUS on content & technology usability, service communication with peers and focus on consumers self orientation.

  2. OUTCOME OF PERCEIVED FUN By consumers having perceived FUN, they will learn your technology more readily and build effective relationships that create other m-commerce outcomes like trust within your brand (Davis, 2010)

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