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Biotin, also known as vitamin B7, vitamin H, and coenzyme R, is a water-soluble vitamin. It is a vitamin necessary for the body's metabolism and a component that the body cannot produce by itself. It is widely present in most animal and plant tissues at low concentrations, such as milk, egg yolk, lean meat, animal liver and kidney, and many fruits such as strawberries, mushrooms, grapefruit and grapes, as well as brown rice, beer, yeast and wheat.
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Biotin, also known as vitamin B7, vitamin H, and coenzyme R, is a water-soluble vitamin. It is a vitamin necessary for the body's metabolism and a component that the body cannot produce by itself. It is widely present in most animal and plant tissues at low concentrations, such as milk, egg yolk, lean meat, animal liver and kidney, and many fruits such as strawberries, mushrooms, grapefruit and grapes, as well as brown rice, beer, yeast and wheat. https://eu.echemi.com/ https://eu.echemi.com/ Recently, the Danish biotechnology company Biosyntia announced the launch of a naturally fermented biotin product BIO-B7, which is produced in a sugar-based sustainable fermentation process and is suitable for multiple product applications. Martin Plambech, CEO of Biosyntia, said that vitamin B7 can be used in many types of product formulations and is well-known in the fields of beauty, energy, metabolism and mental performance. Take beauty products as an example. They can maintain skin and hair functions, such as alleviating symptoms such as eczema and dermatitis, and can also be used in compound B product formulations with multiple health benefits. Market Application of Vitamin B7 In the B vitamin family, vitamin B7 is ignored by many people. However, it is indispensable to the human body. In the past two years, the market application of vitamin B7 is no longer limited to the field of feed additives, but has become popular in personal care, food and beverage, dietary supplements and animal nutrition. According to data from Innova Market Insights, the application of this ingredient in dietary supplements is very popular. Brands such as Doctor’s Best, Jiansheng, Vitafusion, Nature Made, Now Foods have launched related vitamin B7 products. At the same time, the ingredient can be used in beauty products and is beneficial to hair. Infants and toddlers are popular categories for the development of new biotin products, with a global compound annual growth rate of 15% from 2015 to 2019, while dietary supplement products have grown rapidly, with a compound annual growth rate of 23% during the same period. However, the fastest growing category is soup products, although the base is small, the compound annual growth rate is as high as 117%. It is reported that BIO-B7 raw materials can be used in personal care, dietary supplements and food and beverage industries to meet consumers' increasing demand for natural and sustainable products. From synthetic to "natural" Currently, most biotin is chemically synthesized and produced using crude oil as the main raw material source. The transition from a synthetic process to a natural fermentation process provides sustainable value. This is because the fermentation process has been proven to significantly reduce carbon dioxide emissions, chemical waste, air pollution and water use,
whether it is used for vitamin production or for commercial-scale biotin production processes. In contrast, this fermentation process is more sustainable, reducing chemical use by 95%. Simply put, the chemical process of biotin is estimated to release 40,000 tons of hazardous chemicals each year. At the same time, it can reduce air pollution and water waste treatment. In addition, it is a safer production method. The raw materials, processing and final products are all natural, and consumers will prefer this form to the chemical form. Biosyntia's biotin products are produced locally in Europe, which can achieve product traceability and quality control, while traditional chemical biotin is mostly produced locally in China, making traceability difficult. According to public information, the current global production capacity of pure biotin has reached more than 400 tons per year, almost all concentrated in 6 suppliers in China, accounting for more than 97% of the global market share. Commercial development of raw materials Biosyntia is currently developing the first batch of products and is in dialogue with customers and partners. By using BIO-B7, formulators and brand owners can claim that their products contain fermented biotin, which is natural and produced from renewable resources, while the products have good purity and full traceability. It is conceivable that environmentally conscious consumers will express a strong interest in this product, and they value high-quality products in Northern Europe. This may be the millennial generation, it may be a young family, they want the best for themselves and their children. Innova Market Insights data shows that overall, from 2015 to 2019, the compound annual growth
rate of new foods, beverages and dietary supplements that add this ingredient is 15%. Biotin is gaining more and more attention in dietary supplements for hair and skin. Sugar Bear Hair, the most popular brand on Instagram, has launched products containing this raw material. Pacifica's Hair Nirvana beauty gummy and Beauty Bear's new hair and skin products contain large amounts of biotin. Inner beauty is evolving into a general trend in the nutrition and health industry. Researchers have also noticed the synergy of ingredients and the potential for innovative product development of skin microbiota. This raw material may usher in new development opportunities in the inner beauty market in the future.
