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Media Training Session for:. Presented by: Ann Baldwin. 115 Fenn Road Newington, CT 06111 P (860) 408-1580 F (860) 408-1582 www.baldwinmedia.net. The Media has its agenda… What’s yours?. Attitude + Behavior + Candor = CREDIBILITY. Credibility is defined as a “source of honor”

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Presentation Transcript
slide1

Media Training Session for:

Presented by:

Ann Baldwin

115 Fenn Road Newington, CT 06111

P (860) 408-1580 F (860) 408-1582

www.baldwinmedia.net

slide2

The Media has its

agenda…

What’s yours?

slide3

Attitude + Behavior + Candor =

CREDIBILITY

  • Credibility is defined as a “source of honor”
  • Credibility is personal
  • Having credibility means that you are believable, trustworthy & reliable
slide4

Attitude + Behavior + Candor =

CREDIBILITY

  • Trust is nontransferable
  • Trust speaks to your integrity
  • When others have confidence in you they are open to your influence
slide5

Communications Preparation

Keys to Successful Messages

  • Form a communications team
  • Organize & maintain a complete file system with updated information
  • Create a media plan
  • Effective communication begins with YOU
slide6

Communications Preparation

Keys to Successful Messages

  • Keep your team informed
  • Watch for changes in the message
  • How will this new information be communicated ?
slide7

Got the Message -

Get the Message!

What is your key message?

Focus on your organization’s key messages

What is the background and historyof that message?

slide9

Strategies for Crisis Communications

Take Control

  • Be aggressive… take control
  • Use the media as a tool to dispel any rumors
  • Never speculate on the cause, cost, or future ramifications of a crisis
slide10

Strategies for Crisis Communications

Take Control

  • Firmly establish the spokesperson during a crisis
  • The most effective and decisive thing you can do is respond immediately
slide11

Strategies for Crisis Communications

Prevent Panic

  • Understanding human nature is important
  • Panic increases exponentially the longer people must deal with uncertainty
  • Respond immediately
  • Gear your statements to the most basic human needs first
slide13

Be Prepared

Pre-Interview

Check List

slide14

Pre-Interview Checklist

Preparing for Media Interviews

  • Request Interview Particulars:
  • Topic?
  • Location?
  • Name of Interviewer?
  • Will there be other guests?
slide15

Top Ten List

Characteristics of a Good Answer

slide16

Top 10 Characteristics of

A GOOD ANSWER:

  • A good answer is Honest
  • is Stated Positively
  • is Expressed in Layman’s Terms
  • is Specific
  • is Concise
slide17

Top 10 Characteristics of

A GOOD ANSWER:

  • Has the main point “up front”
  • Does not include more information than is necessary
  • Does not repeat loaded or slanted words
slide18

Top 10 Characteristics of

A GOOD ANSWER:

  • Uses the opportunity to state the school district’s point of view
  • Does not sound antagonistic, evasive, or defensive
slide19

The Surprise Media Visit

ALWAYS

  • Have a trusted member of your company act as a “traffic cop” to help you field questions or prevent media from speaking to employees at random
  • Have a specific and central prearranged space available for a “crisis” press availability
slide20

The Surprise Media Visit

Never, Never, NEVER

  • Face a group of reporters alone
  • Allow yourself to get pinned in a hallway, office, or work area
  • Allow your emotions to affect your statement to the media
  • Turn the media away without a response or a statement
slide21

The Surprise Media Visit

Never, Never, NEVER

  • Lie to a reporter “just to get them off your back”
  • Allow yourself to engage with a pushy reporter
  • Release names of people involved in a crisis until after their families have been notified
slide23

Personal Communications

Non-Verbal Communications

  • Body language
  • Gestures
  • Eye Contact
  • Be your own best critic
  • Volume, Pitch, Rate
  • Pronunciation & Diction
  • Slang and worse
slide24

Presented by:

Ann Baldwin

Baldwin Media Marketing

115 Fenn Road

Newington, CT 06111

(860) 408-1580

www.baldwinmedia.net