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Welcome to My Home!

Welcome to My Home!. Presented by: Charles M. Dahlheimer North American Consulting Group, Inc. National Association of Realtors…. “…85% of Clients involved in a real estate transaction, happy with their agent”. But… ONLY 11% Use the agent again!. Consumers Preferred Method of Contact.

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Welcome to My Home!

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  1. Welcome to My Home! Presented by: Charles M. Dahlheimer North American Consulting Group, Inc.

  2. National Association of Realtors… “…85% of Clients involved in a real estate transaction, happy with their agent” But… ONLY 11% Use the agent again!

  3. Consumers Preferred Method of Contact Source: Email Doctor E-Mail = 80% Preferred

  4. My Home Accomplishes 3 Things: • Unique, Relevant Content for the Club Member • Effortless for the Sponsor to reach the Club Member, and vice versa • Genuine Value for the Sponsor’s Investment - less than 10% of the "average" bulk mail cost

  5. But if your audience looks like this… You need My Home! What does your market look like? If your audience looked like this… Any old farming method would do

  6. INPUT OUTPUT Bob@iOwnAHome.com California Individualized e-Alerts, e-Newsletters and HOMEPLATE automatic process San Francisco Palm Estates Subdivision How do I get started? • Upload existing database • "Add as you go" • Club Member input (greater input reaps greater rewards)

  7. Twice per month Communication – eAlerts Keep your contact information in front of the Club Member, without having to “self promote.”

  8. Once per month Communication – eNewsletter • Lead article can be written by Sponsor • Shows recent home sales by members • Shows local school information • and more...

  9. HOMEPLATE – Information Portal Top of Screen • Archive of all eAlerts and eNewsletters (their own as well as the rest of the clubs)

  10. HOMEPLATE – Information Portal Bottom of Screen Once enrolled…your farm begins to farm…

  11. Exclusivity Feature Enjoy an “exclusive” sponsor relationship with the Club Member • No duplicate memberships are allowed – meaning your members can’t also be enrolled by someone else! • You can be “on deck” for current members enrolled by someone else Exclusivity based on member’s email address

  12. Best Regards, John Smith 555-222-4444, jsmith@email.com ***If you haven’t already, join My Home Owners Club! – Click Here! Add your offer to your email signature! Offer enrollment from yourweb site and e-mail signatures! We’ll provide you marketing banners – Turn HITS into members

  13. Sponsor Center

  14. Track the Results • What went out • When it went out • Who opened it • Who has a bad address

  15. Summary • Unique, Relevant Content for the Club Member • Low/No Ongoing Effort on the Sponsor’s Part • Genuine Value for the Sponsor’s Investment

  16. Does your existing system do this? My Home Most Farming Systems One-to-one touch YES ?? Track Results YES ?? One click to respond YES ?? Two-way correspondence YES ?? One Size Fits All NO ?? Creates Asset YES NO

  17. Raving Fans Voted 'Product of the year in 2003' by National Relocation & Real Estate Magazine Real Estate's Largest Independent News Magazine Since 1985

  18. Raving Fans “The Club is absolutely great!” - Jonathan D. Nicholas, RE/MAX of Indiana, LP "Don't leave home without it!!.“ - Chuck Boles RE/MAX Horizons "I've already received numerous email responses from past clients thanking me for the membership and have gotten one referral. Thanks for your help.“ - Steve Moyer, Prudential Henry & Burrows "Great job! It is all we expected and more.“ - James L. Bray, CUTLER/GMAC Real Estate

  19. Enroll Today • $129.95 setup – includes FREE subscription to RISmedia’s “National Real Estate and Relocation” magazine • $29.95 per month • 500 Active Club Memberships • Lifetime pricing & membership lock

  20. Thank You! Charles M. Dahlheimer North American Consulting Group, Inc. 314-664-8552 E-mail: charlesd@nacgonline.com

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