Loading in 2 Seconds...
Loading in 2 Seconds...
I supply my slides for your personal use with the understanding you will not edit the slides nor remove any contact information. I trust you will honor this request. David Goldsmith MetaMatrix Consulting Group(315) 682-3157
Supercharged Strategies for Growing a Business: The Tools to Win David GoldsmithMetaMatrix Consulting Group(315) 682-3157
San Diego Fast Freight Train - 1992 • Grab a hold and we will make you money, grow your business, and we will all be a success. • Jeff Bleustein
OPEN • IT UP! David Goldsmith MetaMatrix Consulting Group LLC
What are some of the challenges • YOU • would like to see • ANSWERED?
Attendance of 300,000-400,000 Today’s NASCAR races may have 60,000-80,000
1933 Silver Arrow Spend the night scratching off the paint.
There is • a solution • ALWAYS David Goldsmith MetaMatrix Consulting Group LLC
Patriot Harley-Davidson - Bob DeHaven • Capitol City Harley-Davidson - Bob Oyler • Destination Harley-Davidson - Ed Wallace Jr • Tim Sherman's Harley-Davidson - Tim Sherman • Riverside Motorcycle - Jay Dabney • Dick's Harley-Davidson Co. - Brad Tibbits • Harley-Davidson Motor Company Employees • Frank Candy – PR Hog Group Florida • Don and Carissa Tidus • Smaltz’s Harley-Davidson, Inc – Stretch • Fargo HD Sales – Del Hoffer • Other Harley-Davidson and Metric Riders
Challenges • Convergence from HD Market to Buyers Market • Margins have dropped • Seasonable business • #1 competitor is the HD Dealer down the road • Having difficulty with sales staff (finding, training) • Need new ideas for marketing • Average age of biker is increasing • Limited pool of knowledgeable employees
When you WIN BY A N_____ • (Someone else LOSES BY A N_____) David Goldsmith MetaMatrix Consulting Group LLC Q’s
Doing More With Less • Sales/Marketing • Redefining
The never ending challenge… How To Do More With Less Dec. 8, 1765 1890’s David Goldsmith MetaMatrix Consulting Group LLC
What Systems and Technology Can Do… E-Z Pass changes The need for toll personnel The need to count cash The need to generate receipts The need for accounting personnel The need for “people” safety Benefits to driverSpeed of processing One simple bill No cash as a driver Consolidate invoices Waiting in line diminished
Pirelli Tires Mini-Factories (MIRS Innovation) Pirelli.com With MIRS (Modular Integrated Robotized System), Pirelli has totally revolutionized the technologies and traditional methods of tire production. The new process is based, in fact, on the concept of highly flexible "minifactory" (flexible to the extent of one tire per size) that can be strategically located according to market demand.
Pirelli Robotics • Modular Integrated Robotized System • Flexible to the extent of one tire per size • 350 square meters • entire production cycle from compounding to finished product • producing a tire every three minutes • reduce the lead-time from six days with the traditional process to 72 minutes • eliminating the storage phases • 12% being processed at any time • 88% waiting to be processed Pirelli.com
SYSTEMS &STRUCTURE How to INSURE predictable reliable results.
Mario Andretti and You • If you were to place Mario in a race car and you were in a Honda Accord who would win?
Productivity Principle 80% of a firm’s ability to compete and employee’s ability to succeed is driven primarily by the structure the firm has to offer. The role of management is to think…design the structure, processes and goals to insure the probability of success. David Goldsmith MetaMatrix Consulting Group LLC
McDonalds’ Before and After Drive through before visual display Uncertain about order Frustrated with individual Increased chance of wrong order Wondering about final total price Drive through after visual display Confirmed orders before production Individual less important Increased chance of success Total price clear to viewer David Goldsmith MetaMatrix Consulting Group LLC
Sugarbush Ski School • Most profitable part of the mountain • Average wait used to be 1 hour each morning • Management did not understand their role • 2.5 hours – changed the focus from “the magic moment” to cattle. • Changed the role from teamwork to decision making • Within one day the line queue dropped to 10 minutes • No technology changed. David Goldsmith MetaMatrix Consulting Group LLC
How it worked for years Adult & Private Lessons Kids Counter and Customer Service David Goldsmith MetaMatrix Consulting Group LLC
Winning strategies and tactics Adult & Private Lessons Kids Counter and Customer Service Customer Form Counter Greeter David Goldsmith MetaMatrix Consulting Group LLC
FAX UP • FAX DOWN
R E S U L T S Explosive Traditional TIME
CHANGE • Everyone loves change!!!
Willie Roy • How do you motivate • EMPLOYEES (INDIVIDUALS) • to do a better job? David Goldsmith MetaMatrix Consulting Group LLC
People don’t • show up to work • to screw up. David Goldsmith MetaMatrix Consulting Group LLC
What’s wrong with this picture? • Prospect walks into a HD dealership wearing leather jacket, driving a suburban and jeans. Gets no help as she walks over to the rider gloves display. Spends 17 minutes with no help. Gets a phone call and then sits on a motorcycle for 45 minutes with no attention. Purchases the short gloves and leaves to go to a new rider course only to find out she should have purchased the cuffed garment. The gloves then fray within 3 days of use.
Hard Core Harley Rider • “Harley can no longer rest on the fact that people will just buy a Harley. The old attitude that, if you don’t buy it’s your loss is over. They have to start servicing customers in a whole different way considering you can purchase so many other bikes today with more value for less. And I’m a Harley rider!”
Why should I do business with you?
1. Work the leads that walk in the DOOR! (HD Executive Experience) Higher revenue in Separate Buildings vs. Malls PLANNED VISIT!!! Capture Rate for HD is around 12-20% 2. Work with Driver Safety Courses Students get a free kit if they visit the store Free collectibles Reserve Seats for Riders Edge/MSCLass (1 hr. Drive) HD Needs and entry level bike 14 Win By a Nose Marketing Solutions