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In continuation of our previous article on 10 ways to get IPO ready; in this concluding article, we will try to highlight a few more critical moves for companies towards IPO readiness.

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10 5 2017

10/5/2017

10 Ways to Get IPO Ready Part-II | YRC | Your Retail Coach

10 Ways to Get IPO Ready Part-II | YRC

Aug 28, 2017

In continuation of our previous article on 10 ways to get IPO ready; in this concluding

article, we will try to highlight a few more critical moves for companies towards IPO

readiness.

Move 7 – Road Show Planning

Road shows in an IPO (initial public o?ering) process are a set of promotional

activities planned and conducted by companies to grab the attention of potential

investors and generate interest for the IPO in the market. Companies or their

authorized representatives travel across to di?erent market hubs located in

di?erent cities and give presentations to analysts, fund managers and potential

retail and institutional investors. Road show events provide an excellent

opportunity for the companies to present their story to the potential investors

and other stakeholders, interact with them and build the foundation of strong

investor relations. (3)

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10 Ways to Get IPO Ready Part-II | YRC | Your Retail Coach

Road show events provide an excellent

opportunity for the companies to present

their story to the potential investors and

other stakeholders

Move 8 – Bring Your Best Leadership Forward

While planning, preparing and executing the IPO process, companies need to

deploy their best team at the helm of the a?airs. In the IPO journey, companies

are going to need leaders who are not just technically sound in their professional

?elds but are also champion negotiators, story-tellers, and communicators. Along

with increased paperwork and internal changes, communication with the media,

analyst community and potential investors are also expected to intensify.

companies are going to need leaders who are

not

just

technically

professional ?elds but are also champion

negotiators, story-tellers, and communicators

sound

in

their

Move 9 – Improve Company’s Performance

The performance of a company is a key consideration from the perspective of

investors and other stakeholders. How a company is performing today is valued

more than how it promises to perform in the future. A reliable business model,

robust internal processes, a competent workforce, healthy ?nancial condition,

competitiveness, compliance etc adds up to the performance of a company.

Therefore, a company expecting to attract investors and investment need to work

in these areas to improve its performance.

The performance of a company is a key

consideration

from

investors and other stakeholders. How a

company is performing today is valued more

than how it promises to perform in the future

the

perspective

of

Move 10 – Practice Run

With a year or two in advance before going public, it is a good idea to manage and

run a company as if it is already a public company. This will give ample time to the

companies to prepare themselves internally in various ways which may include

modi?cations in the business model, bringing necessary changes in the business

processes, the building of a competent workforce, organizational restructuring,

technological upgradations etc. This practice run will immensely help companies

in bringing about the necessary changes in the organization.

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10 Ways to Get IPO Ready Part-II | YRC | Your Retail Coach

This will give ample time to the companies to

prepare themselves internally in various ways

which may include modi?cations in the

business model, bringing necessary changes

in the business processes

Going public has never been an easy-peasy ride for any company. From the

understanding of the rules to tons of documentation; from coordination with external

agencies to the handling of investor relations; from managing existing business

operations to change management in the organization, the entire IPO process can be a

grilling and hectic project for the management of a company. Advance planning for

IPO-readiness can save the day and the last minute hustle for companies. (4)

Author Bio

Rupal Agarwal

Chief Strategy O?cer

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