1 / 1

Infographic-Trends-in-Product-Page-Call-To-Action

This infographic by eClerx Digital explores how the top 50 global eCommerce websites design their product page CTAs to boost conversions. Learn best practices around CTA placement, text, color, size, and supporting elements like wishlist and social sharing tools. Ideal for UX designers, digital marketers, and eCommerce leaders seeking to enhance product page performance.<br><br>Visit us at https://eclerx.com/insights/infographic-trends-in-product-page-call-to-action/ to explore the full infographic and more insights.

Web217
Download Presentation

Infographic-Trends-in-Product-Page-Call-To-Action

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. f�� Insights An Optimum eCommerce Website A study from the Top 50 eCommerce websites Brought to you by eClerx Digital With world’s GLOBAL AVERAGE CONVERSION RATE OF ONLY 2.42% (R)etailers still have plenty of opportunity to grow. in 2018 We looked at top 50 (R)etailers PRODUCT PAGE CTAs and what they do to ensure their PDP conversions. 70% place Cart Addition CTA above the fold More than 60% use Green, Black and Blue for the Cart Addition CTA ADD TO CART Only 40% However, use complimentary colors or a color hierarchy that goes with the overall brand theme have Social Sharing tools Caution should be used in placing these buttons to ensure they do not distract the visitors away from the more important content like ratings, reviews, and product images. 50% use “Add to Cart” as text followed by “Add to Bag” used by 30% 80% ADD TO CART have the option of adding the products to a Wishlist with text "ADD TO LIST", "ADD TO WISHLIST", "SAVE FOR LATER" or "ADD TO depending on the line of products sold. We advise clients to test the text that works best with your ecommerce visitors. FAVORITES" 80% 90% useWHITE Over as the CTA text color of the (R)etailers Cart Add CTA Height is greater than 50px and Width greater than 400px to ensure your CTA button stands out use ample white space around it. Want to know more about Add to Cart? CLICK HERE eClerx Digital is the trusted partner of choice to the world’s largest global brands for creative production, eCommerce / web operations, and analytics & insights services. We improve proftability for their digital businesses. Our team of 3000+ full-time digital delivery employees at our fve production hubs in Mumbai, Pune, Chandigarh, Verona and Phuket apply deep digital expertise to efectively support the most demanding global clients by employing a follow the sun delivery model. eClerx Digital’s innovative delivery model drives the “metrics that matter” for our clients: improved acquisition, conversion and retention and overall lifetime value of your customer 24x7x365. Visit us at www.eClerxdigital.com

More Related