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A visual overview on how to make Content Marketing work more effectively for you.

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2 4 billion the number of internet users


The number of internet users you potentially have access to

144 billion total email traffic per day worldwide

144 billion – Total email traffic per day worldwide

  • billion – Number of Google AdWords served per day
  • 1 billion – Number of monthly active users on Facebook
  • 175 million – Average number of tweets per day
interruption marketing says bombard people with

Interruption marketing says bombard people with enough ads and enough might get through to give you a ROI

the average click through rate

The average click-through rate of an ad on the Google Display Network is 0.4%.

For a Facebook ad is 0.051%

content marketing informs your audience with

Content marketing informs your audience with relevant, entertaining and memorable information to gain greater visibility and trust that drive sales.

example jess does all her own diy
  • Jess does all her own DIY
there are three needs your content should address

There are three needs your content should address:


understanding people want to understand

UNDERSTANDING: people want to understand how things work

PROOF: they want proof that what you’re talking about really works

FEEL GOOD: they want to have a good experience – easy, preferable entertaining and definitely memorable

the content formats to use for each need

The content formats to use for each need are:

UNDERSTANDING – InfoGraphics, Blogs, Articles, Animation and video

PROOF - White papers and case studies

FEEL GOOD - Visual communication and story telling

the process starts with the creation of great

The process starts with the creation of great content.

  • Make it different
  • Make it useful
  • Make it engaging
  • Make it memorable
re purpose your content into different media

Re-purpose your content into different media formats for maximum exposure and return on investment:

content formats to consider are video animation

Content formats to consider are:

  • Video
  • Animation
  • InfoGraphics
  • Slides
  • Viral images
  • Apps
  • Games
  • E-books
  • PDF Downloads
  • Webinars
get your content to where your prospects

Get your content to where your prospects and clients are looking for information by distributing it across multiple channels.

the channels are your website youtube vimeo

The Channels are:

  • Your website
  • YouTube, Vimeo
  • Pinterest, Behance, Tumblr
  • Slide Share, Pinterest, Instagram, Flickr
  • Facebook, Google+, Twitter, LinkedIn
  • Newsletters
  • Events
  • App stores
step 2 re purpose the content in different

Step 2: Re-purpose the content in different formats such as:

  • Video
  • Infographics
  • Presentations
  • Posters
step 3 distribute the content through

Step 3: Distribute the content through the appropriate channels:

  • Video – YouTube & Vimeo
  • Infographics – Pinterest, Behance & Tumbler
  • Presentations – SlideShare and Pinterest
  • Posters – Facebook, Twitter, Google+ & LinkedIn
there are four key tasks you need to perform

There are four key tasks you need to perform:

  • Engage in conversations with prospects and clients
  • Collect information on prospects and clients
  • Measure and analyse the content performance
  • Listen, learn and continue to publish great content
all this activity has four purposes to become

All this activity has four purposes:

  • To become a thought leader
  • To build relationships based on trust
  • Improve your search engine ranking
  • To give prospects the opportunity to enter your sales funnel
on average b2b marketers are spending 33 of their

On average, B2B marketers are spending 33% of their marketing budgets on content marketing.

54% say they will increase their content marketing spending in the next 12 months

9 10 nine out of ten b2b marketers will


Nine out of ten B2B marketers will be producing more content this year.

outstanding quality consistent look strong

Outstanding quality

  • Consistent look
  • Strong differentiation
  • Totally engaging
  • Prolific publishing
a great content brand is self maximising each

A great Content Brand is self maximising – each published piece builds on top those before it, growing your fan base.

people will like your content and tell other

People will like your content and tell other people who will like your content. And they will tell others and so on…

in this way you significantly increase

In this way you significantly increase the likelihood of being at the right place at the right time when a prospect requires your services.

liked this presentation imagine what

Liked this presentation?

Imagine what we can do for you!

brought to you by wakster masters of visual

Brought to you by WAKSTER

Masters of Visual Communication

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