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Interstitial vs banner ads

Interstitial advertisements are full-screen ads that cover the interface of the application, completely

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Interstitial vs banner ads

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  1. Source: vdo-ai-reviews.medium

  2. INTERSTITIAL ADS Interstitial advertisements are full-screen ads that cover the interface of the application, completely. They are often placed at transitional point’s inflow of an app, such as between activities, between screens, during the pause between game levels or pages in-app. They often stay on the screen for a little number of seconds until an “x” out button comes along. They have a higher click-through compared to banner ads. Source: vdo-ai-reviews.medium

  3. Pros of Interstitial ads: • They pass mobile’s biggest hurdle which is limited real estate because they consume the entire screen. • Interstitial forces users to interact by clicking on the ad. • Interstitial grabs user’s attention and has high conversion rates. Source: vdo-ai-reviews.medium

  4. Cons of Interstitial ads: • Interstitial ads can stop users from completing an action by forcing them to look at an advertisement unless they click out. • Many users may find this irritating, so adding too many of these ads may eventually lead to app uninstalls. Source: vdo-ai-reviews.medium

  5. BANNER ADS Banner ads are the small banners across the top of a screen or an app page. They are commonly used for mobile ad format. Banners are also called display ads, they are usually at the top or bottom of the screen. They are very popular in mobile advertisement networks at the moment Source: vdo-ai-reviews.medium

  6. BANNER ADS Banner ads are the small banners across the top of a screen or an app page. They are commonly used for mobile ad format. Banners are also called display ads, they are usually at the top or bottom of the screen. They are very popular in mobile advertisement networks at the moment Source: vdo-ai-reviews.medium

  7. CONCLUSION: According to us, if it is an interstitial v/s banner ad, we would love to choose a banner ad, this is because, as a user it is easier to ignore or pay attention to banner ads, they don’t like to be perturbed and forced to watch an ad for some seconds. Why an ad should be displayed on a full page when it is possible in a small space. Interstitial advertisements are advertisements that fully cover the interface of their application. They are often placed at transitional points. Banner ads are small banners across the top of a screen/ an app page. The pros of interstitial ads are more than the cons. Banner ads have more pros than cons. Banner ads have the highest conversion in lifestyle and classified apps. Interstitial ads have the best conversions in games and social and entertainment apps. Google penalized all mobile sites with interstitial ads. Source: vdo-ai-reviews.medium

  8. THANKYOU

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