Pricing of Banner Ads E-Business Technologies Andrés Belmont
Agenda • Introduction to Banner Ads • Types of Banners • Pricing a Banner • Conclusion • Questions
Introduction to Banners • A banner adv is a form of advertising on the World Wide Web. • Attracts traffic to a website by linking to the website of the advertiser. • The web banner is displayed when a web page that references the banner is loaded into a web browser.
Types of Banners • Traditional banner ads • In-line ads • Pop-up ads
Pricing a Banner • The tariffs of banners depend on different factors as: - Site's traffic - Banner size - Location of the banner
“Page views” number of times a page within a website has been displayed. • “Banner view” number of times a banner has been displayed on website. • “Cost per M” the price you pay to have a banner advertisement displayed 1,000 times on a website.
“Click through” number of times a website visitor has clicked on a particular banner ad. • “Click through rate” ratio of the number of banner view versus the number of times visitors have clicked through the website.
Conclusion • A goal must be clearly defined before starting with a banner adv. • It is a good idea to target a particular banner to a particular audience. • Whenever it is not correctly managed it can turn to be a very costly tool.
Sources • Understanding Internet Banner Advertising, Henry J. Fasthoff • How to manage a banner campaign in internet?, Javier Gosende