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CHARACTERISTICS OF NATIVE

You must have heard about native advertising since the progression of it has been exorbitant lately. It is a unique type of advertising that has been getting consistent traction among several social media platforms and websites.

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CHARACTERISTICS OF NATIVE

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  1. CHARACTERISTICSOF NATIVE ADVERTISING Source VDO.AI

  2. Youmusthaveheardaboutnative advertisingsincetheprogressionofithas beenexorbitantlately.Itisauniquetype ofadvertisingthathasbeengetting consistenttractionamongseveralsocial mediaplatformsandwebsites.Asitisstill initsdevelopingstage,itiscrucialto explore the characteristics and descriptions of native advertising. There arethreemajorcharacteristicsofnative adswhichensurethesuccessofanyad campaign.Thoseare: Source

  3. - Promotion in Camouflage Unliketraditionaladvertisingtechniquessuch as banner or display ads, native advertising promotesandinformsinaverybalanced manner. Native ads are basically fitted in onlinecontentsoitresemblesapartofthe contentthattheconsumerisreading.Ina simple way, native advertising experts, the VDO.AIteampromotesyourbrandbycarefully insertingthesponsoredcontentintheregular feedsofawebsitewhereitseemslikea naturalpartoftheeditorial. Source

  4. Thedigitalaudienceissmarterthaneverandcaneasilyidentifyanytypeofpaid advertisementandignoreitinablinkofaneye.Aspersurveysandresearch,it has been realised that target audiences on online platforms prefer to read transparent and clear information that is highly relevant to their search and preferences.Nativeadsworkinthefavourofthewebpublishersassuchads camouflage with the catchy content that can grab the attention of many readers.Thisleadstomoreengagementsthandisplayads. Source

  5. - Mostly Seen On Popular Websites and Social Media Platforms Duetotheavailabilityofdifferenttypesofnativeads,theycaneasilybefittedindifferentenvironmentsand websites. In general, native ads are mostly seen on numerous social media platforms including Facebook, Instagram,Twitteretc.andevenonwebsiteslikeForbes,AmazonandFoursquare.YoucanevencheckVDO.AI reviewsforexploringtheeffectsofnativeadsonseveralpopularwebsitesandsocialmediaplatforms. Onecaneasilyfitnativeadsonanyplatformandmaketheminvisibletocommonconsumersifit’sdonethe rightway.Inthatcase,consumerswillviewtheadasapartofthewebsite'scontentorasocialmediafeed sincetheywillbehighlyengaged.

  6. - Ad Fatigue Antidote Seeingnumerousadvertisementsallovertheinternet,consumershavenowdevelopedaquality ofadblindnessandendupignoringmostpaidadvertisementsontheweb.Ontheotherhand, nativeadscomewithacharacteristictofendoffanyadfatigue.Asthecontentinnativeadsis highlyrelevant,itattractsreaders’attentionandkeepsthemengaged.Suchadsarealsonon- disruptiveinnatureandtheyhelpinreducingthegapbetweenconsumerandad.Itforcesthe customerstoperformthesuitableactionwiththehelpofawell-writteninformativepiecethat promotesthebrand.TheexpertsofVDO.AIexcelininsertingthebrandwhileexplaininganichein anyconversation.Duetothesky-highengagementthatnativeadsguaranteeoverdisplayads, theyarehighlypreferredbywebpublishers. Source

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