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Are you using Facebook marketing to reach your target customers? Marketing these days is all about building and nurturing relationships, and social media, particularly Facebook, is an ideal arena for creating these relationships.
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3 Ways To Supercharge Your Relationship Marketing With Facebook
Are you using Facebook marketing to reach your target customers? Facebook is a hugely powerful medium for finding and keeping customers for your business In a non-aggressive, goodwill generating and amazingly viral way!
Relationship marketing with Facebook can be carried out in 3 main ways:
1. Business Pages *Publicise your business on your page *Create interactive tabs *Create ads, promoted posts, offers and sponsored stories *Use page Insights to get vital information about your customers If you create a great system of managing your pages, analysing your insights and creating great content and posts you’ll build a great reputation, get plenty of new fans, engagement and leads for your business.
Whilst your personal profile shouldn’t be used too overtly for marketing your business, your goals should be to:*Build up your friends and followers so that you get a good engagement rate on your posts*Build a great profile and a fantastic reputation and if you wish become a thought leader/influencer in your niche or industry* Build a community of supporters
Whilst groups are a fantastic way to build a community on Facebook, they do take time and work. You can use groups in a number of ways to foster your relationship marketing: * Support for a product or course you are offering * As a networking group for influencers in your industry or niche where advice and information can be exchanged * Alternative email list by building relationships by giving them important and valuable information * For a specific project that you are creating. Getting people to follow you on your journey can be extremely powerful and they are likely to be a ready market when your project is complete
You must embrace ‘giving first’ in all areas of your business.
Check out the report on Facebook Marketing 2013 by my friend, Jo Barnes, the well respected Facebook expert Just click on the image to access your FREE 93 page copy!