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Manufacturers Making The Most Of Video Marketing

Video marketing has attracted great attention from companies and start-ups in the contemporary world. A Video marketing agency uses videos in the overall marketing strategy and psychology. Branded video production has proven to work.

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Manufacturers Making The Most Of Video Marketing

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  1. —-----------------------------------------------------------------------------------—----------------------------------------------------------------------------------- Seven Manufacturers Making The Most Of Video Marketing Video marketing has attracted great attention from companies and start-ups in the contemporary world. Statistics suggest that about one out of three people watch marketing videos. Before diving into manufacturers who make the most of it, let us first know what it means. A Video marketing agency uses videos in the overall marketing strategy and psychology. Branded video production has proven to work. Types Of Video Marketing

  2. Source: Indiamart Education-related Education service marketing helps build confidence between the tutor and the students. Explainer and tutorial videos can be created for video marketing purposes. But make sure to work with Corporate Video Production Company to avoid any pitfalls in video marketing and making. Company Culture This involves highlighting the company's goals and missions through video marketing. It also highlights the personality of a company. The corporate video production company can be asked to cover event videos (like Apple uploads some clips from their real events on their channel as a strategy) or brand videos. Product videos In the Product videos, a video marketing agency showcases the products a company offers to the target audience. These may be either demo videos, launch videos, etc.

  3. Testimonial videos Through this marketing strategy, trust is established by the testimonials given either by customers or employees. A study conducted by Entrepreneur India showed that by 2019, 80% of the content would be in the form of video, and these statistics in no way are staggering. However, no counter research was conducted by any video marketing agency post the prediction period, i.e., 2019. Cursory glances prove it to be true. A Corporate video production company plays a crucial role in exponential growth of any brand. Also, the number of video viewers increases by 100% each year. Benefits Of Video Marketing Strategy Source: Bluecorona ● Our visual experiences account for 83% of our total experiences. Besides, humans are twelve times more inclined to videos rather than texts. ● Videos help retain more things as compared to texts. ● The above-given facts make the video marketing strategy psychologically attractive. ● Studies prove that our attention span has reduced to 8.5 seconds and brand video agency comes to the rescue for videos communicating messages fast. ● Statistics show that 85% of the people who see the video ads also buy that good or service.

  4. ● Websites that are loaded with videos have better Search engine optimization results. ● Video marketing means more shares and views on social media like Instagram and Facebook. ● All-inclusive, Branded Video Production helps companies and businesses connect better. What Should A Brand Video Agency Ensure? Source - Thebestmedia After dealing with a pandemic, brands now might need to gear up to reverse the revenue production, and a video marketing agency is a thing to consider. Everything transitioned to virtual mode calls for increasing businesses' digital presence. A Brand video agency must ensure that certain goals are accomplished while creating a brand video for a client. These include: ● The brand must be highlighted. The corporate video production company must make the video that should leave a mark on the minds of consumers. ● It should motivate people to buy the product. ● If the video provides some emotional value to the viewer, it will increase buying that product or service. ● Ask your corporate video production company to keep brand name visible ● Keeping the content relevant is a must for every brand video agency as it helps with better reach. ADT, a security service providing company, created customized

  5. ads for interesting segments of society. It was seen that ADT increased in favorability by 8% in the financial year of 2019. ● 85% of users do not listen to videos. They view them. This makes the message loud and clear – the message should be given even if there is no audio. ● As stated earlier, the attention span has decreased. Making a video too long will make the internet users lose interest. So, make sure your chosen Corporate Video Production Company sticks to the thumb rule. Account Of Some Video Marketing Agency Industries that need video production can consider these big brand video agencies. SocialSEO America's biggest and fastest-growing video marketing agency serving clients internationally for branded video production. Web dew Web dew is a newbie in branded video production. These serve big companies like Uber and Microsoft. Oranje This is yet another corporate video production company serving small and big businesses. They have created over 1000 videos for well-known client companies.

  6. DIGITECH Another big firm, DIGITECH, helps brands and businesses with branded video production and marketing. The turnover of this company is INR 1 cr. Vaak Vaak creative is an emerging name in the branded video production and marketing realm for digital commercials, e-commerce product videos, animation explainer videos, digital brand films, digital corporate films, and digital documentaries. It has served various big brands, Chegg, Vivo, Kent, and many more. Companies That Use Video Marketing Share A Coke This brand video was created by a corporate video production company for Coca Cola. The video ad was full of emotions and nostalgia. The tint of emotions was what made the video stand out. The ad had 18 million views. BarkBox Bark Box is known for its dog products, and they take great advantage of a video marketing agency that creates for them fun, musical, and upbeat clips that are engaging. Real beauty Dove made their branded video production under a real beauty campaign banner. A subtle thing to notice is that the video, more importantly, had a mission ( people embracing themselves) that made people flock towards the ad.

  7. Power Of She Athleta won a great deal of attention after this campaign through a video ad created by their Video marketing agency. The point to be noted is that they again targeted the emotional aspect of people by bringing an empowering element. The brand video agency did not openly highlight the company's products but strategically talked about the company's charitable cause to help women. The ad has 1.8M views. Code.org Coding is becoming a second language today. Code.org had also made a branded video production recently in which the importance of coding was highlighted evidently. The video garnered 15 million views. NordicTrack The video marketing agency, instead of directly targeting the product, i.e., fitness equipment, highlighted the motivation aspect required for fitness. These ads have gone places. Microsoft Microsoft has been making most of the video marketing as a strategy. Their campaign of accessibility created by a corporate video production company was out in 2019 through a video ad. It was shown how Microsoft aims to serve everyone equally despite people having disabilities. Throughout the ad, the logo of Microsoft was at the forefront, ensuring the brand presence. Other brands have also seen exceptional results from video marketing. Although some traits are common to video marketing strategies, the takeaway is video space is a vast arena when handled by an expert Brand video agency. GoPro GoPro is a globally renowned brand producer of video cameras. Their video marketing strategy revolves around user-generated content, which keeps its audiences hooked to the brand. By posting and sharing the customer videos, the brand is repurposing and resharing them on its accounts, too. Branded Video Production has helped the brand gain immense trust and loyalty by its clients. Dollar Shave Club The video commercial of the brand proved that overnight video success is not a distant dream. If your Corporate Video Production Company can touch your audience's pain point and generate a mixed bag of emotions like joy, shock,

  8. happiness within a short span, video marketing can do miracles in establishing a brand's goodwill. Even B2B brands have utilized the power of video marketing to create a niche for themselves. The exemplary video ad for the brand MOZ is best to quote. The brand's video marketing strategy is associated with its "Whiteboard Friday" series. Every Friday, the company and its Video marketing agency release a video of an SEO expert explaining a concept related to SEO using a whiteboard. Covering 8-12 minutes, the video length allows potential clients to acknowledge the concept to the core, which adds real value. Industries That Need Video Production Marketing Strategy With all the world digitizing, certain companies need to get their feet in video marketing to stay in the competition. Some industries that are yet to approach a brand video agency are: ● SaaS, a software-providing agency, has little digital presence. ● The Healthcare industry must increase its video marketing strategy given how beneficial it proves. ● The Law industry is crucial, and lawyers are a huge investment. With no prior trust or confidence, the prospects doubt the process. Branded Video

  9. Production makes marketing through testimonials important for the law industry. Industries That Need Video Production As A Must For Their Business's Success Includes Sectors Like: ● Training and instructional services ● Film production house ● Event planning ● Advertising agency ● Travel and hospitality ● Public relations ● Real estate ● Fitness training Conclusion Source - Photoadking By 2022, online videos will engage more than 82% of all consumer internet traffic — 15 times higher than in 2017 (Cisco). The strategy of enhancing digital presence through video marketing seems to be a key factor in ensuring that a company stays competitive. Hence, approaching a

  10. corporate video production company as developing professional brand videos is not a hard nut to crack. It requires filming, editing, grading, and whatnot. Research for the best video marketing agency in your vicinity and get your ad made in no time. Reach out to Vaak creative and get yourself the best-in-class video made as the brand is synonymous with capturing the client's potential target audience's attention and heart.

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