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What Are Proximity Marketing Beacons

Proximity marketing is a technique to target customers at the right time and place, based on their precise location. It delivers one-of-a-kind results for businesses in combination with the right advertising strategies and tools. When it comes to the marketing world, it is common for new technology to pop up and start making a trend and gradually disappear after some time.

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What Are Proximity Marketing Beacons

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  1. Proximity marketing is a technique to target customers at the right time and place, based on their precise location. It delivers one-of-a-kind results for businesses in combination with the right advertising strategies and tools. When it comes to the marketing world, it is common for new technology to pop up and start making a trend and gradually disappear after some time.  • Speaking of beacon technology, that made a comeback in the marketing industry. Proximity Marketing Beacons are small devices that use bluetooth to communicate information to mobile devices nearby. They function within a specific location when the mobile device (like android or iPhone) is within its range

  2. How does beacon technology work?  • After you know what proximity marketing beacons are? Let’s understand how it works. First coming towards its built structure, it’s not something out of this world; a beacon consists of 3 components: radio, CPU, and batteries.  • Secondly, speaking of how it is used? When someone enters specific premises where a beacon is placed. The mobile user will receive promotional or advertising text in the form of pop-ups or push notifications on apps available on their mobile devices.

  3. What are the benefits of using proximity marketing beacons?  • Improve customer experience: Beacon technology helps retailers or stores target audiences with data collected based on demographics, age, gender, and spending habits. Remember that beacons not only help you in promoting a campaign but also help you track and collect customer-related information • Reachability: With day-by-day innovations, almost all phones can support beacon technology, proving that you can reach out and connect with anyone anywhere.  • Easy to install: It is easy to deploy beacons in a short time. On top of that, deploying beacons at scale ain’t no hassle with parent beacons.

  4. Not ExpensiveGuide Users • Companies, shopping malls, smart cities, and airports use beacons to navigate clients. Museums and expos often use this for educational purposes, but it has also proven quite effective. Guiding visitors with the artworks and artifacts make their experience more interactive and exciting.  • Retarget audience: Well, you did turn your previous customers into loyal by handing out rewards for purchasing from you back to back. But what about the ones who came & didn’t make a purchase? No need to worry cause you can target them again by sending out promotional or sale messages. 

  5. What are the types of proximity marketing beacons?  • Standard beacon: Small in size, like a wifi router, and most commonly used for indoor stores. • Portable/small beacons: As the name sounds, these are smaller in size than standard beacons in the form of Id cards or stickers. It works similarly to proximity solutions and can be used for asset tracking.   • AI beacons: This beacon consists of multiple applications; AI beacons are generally in the form of video interference that either comes with cameras or not. Machine learning algorithms enable it to detect, record, analyze, and store habits and gestures between the screen and the user.

  6. Video beacon: These small Bluetooth devices connected to the back of screens provide contextual videos and sign-in options for employees or visitors.   • USB beacons: Like a portable beacon, it’s small and shaped like a flash drive. They help track shipments or vehicles that are on route to delivery • Parent beacon: It works as a hive system as it is connected to multiple smaller beacons. It gathers their data from one another and forwards it to the cloud storage.

  7. Conclusion  • Beacons allow us multiple solutions in the context of proximity marketing. The world is advancing daily, and almost all consumers have smartphones, giving beacons an excellent opportunity to connect with them. Brands or companies can track not just the movements of the customers inside the store but. Also, monitor the employees working inside the stores with the help of proximity marketing beacons powered by an employee monitoring tool. 

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