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iSIGN IMS Proximity Marketing Solution (IMS)

iSIGN IMS Proximity Marketing Solution (IMS). iSIGN Media Corp Sales (sales@isignmedia.com). Overview – 1 of 2. What is iSIGN's Interactive Marketing Solution (IMS)? How does IMS work? The value proposition. Supported AOpen Platforms. iSIGN Transceiver Platform Communications.

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iSIGN IMS Proximity Marketing Solution (IMS)

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  1. iSIGN IMS Proximity Marketing Solution (IMS) iSIGN Media Corp Sales (sales@isignmedia.com) ATTRACT . TRANSACT . MEASURE

  2. Overview – 1 of 2 • What is iSIGN's Interactive Marketing Solution (IMS)? • How does IMS work? • The value proposition. • Supported AOpen Platforms. • iSIGN Transceiver • Platform Communications. • Customer Setup. • Ongoing Platform Use. ATTRACT . TRANSACT . MEASURE

  3. Overview – 2 of 2 • Software License Grades. ATTRACT . TRANSACT . MEASURE

  4. What is IMS? • Interactive Marketing Solution (IMS). Sends ads, offers or product info to users by leveraging the built-in Bluetooth capability within their mobile phone. ATTRACT . TRANSACT . MEASURE

  5. What is IMS? • Extend advertising data to the "third screen" (mobile phones). ATTRACT . TRANSACT . MEASURE

  6. What is IMS? • Attract! • Draw consumers into a retail space from up to 300’ (100m) away by sending them an unsolicited message to their phone using iSIGN's all-weather, long range transceiver. • A prompt (customizable in any language) lets users opt-in (select yes/no or accept/reject) the message. • Messages are audio, image, html (web) or video files that are supported on virtually all phones. ATTRACT . TRANSACT . MEASURE

  7. What is IMS? • Attract! • Complement Digital Signage. Utilize the same hardware supporting the sign to transmit Bluetooth messages (in any language) to draw consumers into a store, or up to a sign. ATTRACT . TRANSACT . MEASURE

  8. What is IMS? • Transact! • Send users info that they select on an Interactive Digital Sign (IDS) or Kiosk. • iSIGN’s 5’-20’, short range transceiver supports easy consumer control of message transmit to only their phone. ATTRACT . TRANSACT . MEASURE

  9. What is IMS? • Measure! • Measure phone discoveries (including make and model) to obtain crude demographics or track users within a retail environment. • iSIGN 50’ (15m) mid-range transceivers support full dwell time data gathering. ATTRACT . TRANSACT . MEASURE

  10. What is IMS? • Measure! • Make advertising campaigns accountable in real time. • Report and compare ad or campaign data in real time from each unit, each site, or system wide. • Replace less effective ads and campaigns and maximize location awareness • Extract raw data for custom reporting as required. ATTRACT . TRANSACT . MEASURE

  11. How Does IMS Work? • Uses Bluetooth technology that is available in virtually all phones including lower cost “feature phones”. • Runs in AOpen or any Windows XP or Windows 7 Pro platform with added Bluetooth transceiver (sometimes referred to as a “dongle”). • Discovers phones, sends a request for offer transfer. If user accepts, transfers the offer (video, audio, image or HTML page). • On many phones – the offer is automatically shown to the user. ATTRACT . TRANSACT . MEASURE

  12. How Does IMS Work? • Records discoveries and transfer attempts. IMS devices periodically send these records to the IMS Back Office where reports on them can be viewed. • Devices are configured through the IMS Back Office (server). • Device statistics are reported from the IMS Back Office (server). ATTRACT . TRANSACT . MEASURE

  13. The Value Proposition - 1 of 3 • Inexpensive. Installations can interact with a limitless number of phones. Using an example of 5000 phones a week and a customer cost of $150/month, per message costs are < $0.01. • Effective. Messages are sent to users that are already very close to the retailer. • Polite. Phone users have the option to opt out of receiving any offer. The IMS software supports a configurable delay between offer request/accept prompts. • Viral. Offers can be forwarded (using MMS) from the original message recipient to friends and family. ATTRACT . TRANSACT . MEASURE

  14. The Value Proposition - 2 of 3 • Stimulating. Offers or ads can be rich video content with audio. • Flexible. • Can be coupled with Kiosks for transmission of user selected offers to a specific phone. • Can be coupled with digital signage to support extending the offer or ad to “the third screen”. • Supports virtually any language. Prompts can be in any language as can offer content. • Measureable. Real-time measurement of offer and campaign results supports offer and campaign improvements. ATTRACT . TRANSACT . MEASURE

  15. The Value Proposition - 3 of 3 • iSIGN demonstrates the lowest cost in gathering consumer data. Some examples: • Singapore -115,000 Mobile downloads (non-aided). • 2¢ per customer. • Shanghai- 135,000 Mobile downloads (aided). • 3 ¢ per customer. • Vancouver Restaurants - Averaging 30% downloads over 3 yrs. • 3 ¢ per customer. • RCC conference/IBM booth - 40+% downloads (aided) • 2 ¢ per customer. • iSIGN software costs $100 per month (average) per unit and can deliver thousands of confirmed customers for pennies while building loyalty. ATTRACT . TRANSACT . MEASURE

  16. Supported AOpen Platforms • AOpen platforms are pre-loaded with IMS software. Software will be set to run only if an IMS transceiver is plugged into the platform. DE45-HG DE7000 MP45-DU ATTRACT . TRANSACT . MEASURE

  17. iSIGN Transceivers • Available in 3 ranges: 10’(3m), 50’(15m), 100’(100m) • 100m is all weather with components -40-+85 deg C. • 100m: Attract consumers to a location. • 50m: Track users using multiple units. • 3m: Send selected messages only to a kiosk or IDS user. ATTRACT . TRANSACT . MEASURE

  18. Platform Communications • Devices are connected through to the Internet from a private network within a customer site. Any private network connection that supports web browsing can be used. • Multiple IMS devices are supported within a customer site and multiple sites are supported. ATTRACT . TRANSACT . MEASURE

  19. Customer Setup • iSIGN will setup customers within the IMS Back Office and provide login details to customers. • Device Bluetooth addresses must be entered within the IMS Back Office by iSIGN for subsequent customer configuration and report viewing. • Device configuration typically takes customers about 10 min. • iSIGN can monitor and control devices within the IMS Back Office. ATTRACT . TRANSACT . MEASURE

  20. Ongoing Platform Use – 1 of 3 • IMS Customers will review offer and campaign performance. Periodically – offers will be exchanged (i.e. when they become stale or when a promotion ends). • IMS Customers will monitor device status and control devices as required (see below). ATTRACT . TRANSACT . MEASURE

  21. Ongoing Platform Use – 2 of 3 ATTRACT . TRANSACT . MEASURE

  22. Ongoing Platform Use – 3 of 3 ATTRACT . TRANSACT . MEASURE

  23. Software Licensing Grades (1 of 2) • IMS Premium – Full messaging functions. Reporting limited to Summary reports. ATTRACT . TRANSACT . MEASURE

  24. Software Licensing Grades (2 of 2) • IMS Deluxe – IMS Premium plus: • Comparison reports. Increased ability to discriminate against offers that are performing poorly. • Raw data access. Pull out raw IMS discovery and transaction records from the IMS Back Office. Useful for loyalty system integration, customer tracking systems, etc. • IMS Ultimate – IMS Deluxe plus: • Bundled Digital Signage (DS), Interactive Digital Signage and Kiosk (IDS) publisher and player (Dynasign). • DS, IDS and Kiosk application deployment and statistics using the iSIGN Back Office. • Loyalty program data storage within the iSIGN Back Office. ATTRACT . TRANSACT . MEASURE

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