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Festival of NewMR - AI Insight Activation Chatbot


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    Presentation Transcript
    1. Consumer Insights in your Pocket Galvin: an AI-driven Insight Activation Chatbot Jilke Ramon, InSites Consulting Tom De Ruyck, InSites Consulting

    2. “Automation does indeed substitute for labor. However, automation also complements labor, raising economic outputs in ways that often lead to higher demand for workers.” Irving Wladawsky Berger

    3. Linear versus Exponentialgrowth AMAZEMENT BUSINESS GROWTH DISAPPOINTMENT EXPERIMENTS TECHNOLOGY CAPABILITY TIME

    4. ARTIFICIAL INTELLIGENCE “Conversational interfaces willreplaceapps” Mark Zuckerberg CEO Facebook

    5. Use cases Galvin Case 2 Case 3 Case 1 SHOW ME THE LATEST NEW TILES “FIND ME SOME TILES ABOUT PACKAGING” LET’S MEET THE CONSUMER You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments.

    6. Use cases Galvin Case 2 Case 3 Case 1 SHOW ME THE LATEST NEW TILES “FIND ME SOME TILES ABOUT PACKAGING” LET’S MEET THE CONSUMER You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments.

    7. Use cases Galvin Case 2 Case 3 Case 1 SHOW ME THE LATEST NEW TILES “FIND ME SOME TILES ABOUT PACKAGING” LET’S MEET THE CONSUMER You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments.

    8. WHAT CAN THIS BOT DO FOR US today ANSWER QUESTIONS PROVIDE INSPIRATION

    9. MEMORY • PROACTIVE SUGGESTIONS ANSWER QUESTIONS 2.0 WHAT CAN THIS BOT DO FOR US tomorrow VOICE CONTROL PERSONALITY

    10. “Hi Samantha”

    11. THE END OF THE Powerpointreports IS NEAR!

    12. Challenge accepted?

    13. Q & A Jilke Ramon InSites Consulting Betty Adamou Research Through Gaming Tom De Ruyck InSites Consulting