Devising Relationship Marketing strategies to foster customer loyalty

Modern customers are bombarded with new choices and purchasing decisions every day. The internet has allowed individuals to access thousands of markets in one place, making the process of browsing products easier than ever. However, as the world is squeezing into our devices, ensuring customer loyalty is proving to be a struggle for many businesses trying to thrive. Consequently, organizations are turning to relationship marketing strategies to connect with and retain their customersu2019 attention.

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Devising Relationship Marketing strategies to foster customer loyalty

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