What Is Account Management in Sales and Marketing

An account manageru2019s objective is to maintain strong client relationships and a healthy bottom line. It is a post-sales role that focuses on nurturing client relationships. Account management relies on two primary objectives. Retailing the clientu2019s business, and growing those opportunities. Account managers learn what their clientu2019s goals are, and help them achieve it. A traditional sales role is short-term, focusing mostly on landing the client. An Account Manager acts as a long-term client liaison, and hence a trusted client consultant. Sales work is transactional, while account management.

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