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Sport Facility Management, Marketing, and Sales

Sport Facility Management, Marketing, and Sales. Facility Management & Design October 17, 2006. First, Some Notes. Farmer, et. al., read chapters 8 & 9 Farmer and Fried today When you study the short answer/essays Review session for exam

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Sport Facility Management, Marketing, and Sales

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  1. Sport Facility Management, Marketing, and Sales Facility Management & Design October 17, 2006

  2. First, Some Notes • Farmer, et. al., read chapters 8 & 9 • Farmer and Fried today • When you study the short answer/essays • Review session for exam But first, need to go over the last two slides from last time…

  3. Guest Relations • Serve in a friendly, effective, efficient manner • Central information area of department • Specific functions of the area include: -information disbursement and transfer -program and rental registration & payment -reception of new members, visitors & guests -telephone services -membership sales and services -retail sales and cash handling

  4. Business • Provide resources that support and guide • Accurate and timely provision of: -income and expense reports -balance sheets -cash accounting -financial projections

  5. Information on 30-year Capital Replacement Schedule, etc. • Distribute information and go over

  6. Facility Management • What is it? • The facility manager • Constituents -customers -internal constituents -external constituents • Managerial functions -planning, organizing, implementing, controlling

  7. Planning • Goals and objectives • Short term planning • Long term planning • Business plans

  8. Organizing • Understanding employee skills • Proper resources to employees • Organizational work relationships -Org chart

  9. Implementing • Executing goals and objectives • Delicate balance

  10. Controlling • Evaluate results • Provide appropriate feedback • Monitoring process • Utilize objective, performance based criteria

  11. Marketing and Sales • Marketing concepts -the 4 P’s, any one remember them? • Product, Place Price, Promotion • Advertising, publicity, and public relations as part of promotion

  12. Facility Marketing Process • Identify customers • Research • Positioning -selling experiences -food -incentives and giveaways • Sales

  13. Ticketing • Seat Pricing • Ticketing Methods • Luxury seating

  14. Commercial Rights • Naming rights • Pouring rights

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