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BRAND MANAGEMENT

Brand management is a marketing strategy that works towards gradually improving a brand's perceived worth over time. It is the ability to develop and nurture a brand by making customers committed to the company.

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BRAND MANAGEMENT

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  1. BRAND MANAGEMENT FOR EVERYONE

  2. https://theecomguru.com/ Brand management is a marketing strategy that works towards gradually improving a brand's perceived worth over time. It is the ability to develop and nurture a brand by making customers committed to the company. Brand management entails managing both the tangible and intangible characteristics of a brand. Effective brand management creates strong brand recognition while developing loyal customers and increasing product sales consequently. A strong brand sets you apart from your competitors.

  3. What is

  4. https://theecomguru.com/ Branding is the integration of several marketing mix channels into a cohesive whole to give an identity to a business. The purpose of branding is to effectively communicate the brand message, foster customer loyalty, persuade people to purchase the products, and establish a personal connection with them. The basic goal of branding is to create uniqueness and distinctiveness. It is about attracting customers' attention toward your brand. It entails securing a market for your goods or service and gaining the confidence of both current and potential clients that you are the one-of-a-kind solution to their problem

  5. BRAND MANAGEMENT STRATEGIES

  6. https://theecomguru.com/ Create a list of business values Determine brand positioning Analyze brand performance Plan your marketing programs .Define your brand’s audience Humanize your brand

  7. IMPORTANCE OF BRAND MANAGEMENT

  8. https://theecomguru.com/ Branding fosters customer loyalty Builds trust in the marketplace Improves business recognition Enhances employee retention Ability to improve your advertising Branding increases a company's worth

  9. THANK YOU

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