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Brand Reputation Management

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  1. BRAND BUILDING Take Charge of Your Online Presence

  2. Contents • Brand • Brand Building • Steps to Building Brand • Online Brand Building Advantages • Brand Building – Online Advantages • Effective Techniques of Increasing Brand Awareness • Video Marketing • Conversational Marketing • Pay Per Click • Social Media Marketing • Email Marketing • Mobile Search Marketing • Search Engine Optimization • Affiliate Marketing • Banner Advertising SynapseIndia- F 18, Sector 11, Noida 201 301, INDIA

  3. What is a Brand? A brand is the personality of a product, service or company and how it relates to key constituencies: • Customers • Staff • Partners • Investors etc . Brand is your Identity

  4. Brand Building An impression about the Brand is left in the consumers mind through brand building efforts, and sounds familiar to them while making a choice. Main factors in building successful brands: • Quality • Positioning • Repositioning • Communications • Credibility • Long-term perspective • Internal marketing

  5. Steps to Building Brand • Personalize the Looks • Identify your reasons-to-believe. • Identify customer touchpoints. • Design the optimal experience. • Align the organization to consistently deliver the optimal experience.

  6. Online Brand Building - Advantages • Low Cost – no publishing and distribution costs • Fast – You can update your customers as quickly as you want • Interactive – take feedback from users, answer their queries

  7. Online Brand Building - Advantages • Break Geographical Barrier – Internet is available to users all across the globe. • Convenient - Most users prefer online researching before buying any product or service.

  8. Brand Building The Online Advantages • Access to competitors information and marketing strategies • Its easier to find strategic partners online • Word-of-mouth marketing & Viral Marketing is far more easier on Internet • Using online communities to make shopping a social experience

  9. Build Your Brand Using Online Marketing

  10. Effective Techniques For Increasing Brand Awareness • Video Marketing • Conversational Marketing • Pay Per Click • Social Media Marketing • Email Marketing • Mobile Search Marketing • Search Engine Optimization • Affiliate Marketing • Banner Advertising

  11. Video Marketing • Find out what kind of videos will work for your business • Create a video marketing strategy • Purchase pre-roll or post-roll ads on videos. • Share the video on various video sharing websites

  12. Conversational Marketing • Marketing through ongoing and evolving conversations • Be a credible contributor is major forums • Post comments on major blogs • Join Google, Myspace and Facebook groups and contribute • Promote RSS of your blog

  13. Pay Per Click • Google, MSN and Yahoo work best for large budget PPC campaigns. • For relatively smaller budget PPC campaigns should select Google with some tier 2 and 3 networks. • Get a good base on competitor PPC advertising. • Do not compromise on the quality of your ads. • Find optimal exposure with comprehensive keyword research

  14. Social Media Marketing • Use only ethical marketing practices • Be an active member in communities • Contribute in every way you can • Use informational sites to share knowledge

  15. Email Marketing • Collaborate with organizations that have double opt-in lists • Create a wide base of subscribers by sponsoring mailing lists • Sponsor mailing lists with companies who have a wide subscriber base • Setup network of sites for lead generation

  16. Mobile Search Marketing • Make your website available on mobile • Start a click to call campaign • Display jump links in content to make • Make navigation hassle free

  17. Search Engine Optimization • Use appropriate title tags and meta data • Develop a silo for getting internal pages to top ranks • Make sure your html sitemap is search engine friendly • Internal linking structure should be good • Optimize source code, robots.txt, XML sitemap

  18. Affiliate Marketing • Select two major affiliate networks to create your account • Study the affiliate program of your competitor • Create an affiliate option for your products • Offer attractive incentives for your affiliate deals

  19. Banner Advertising • Define the target market • Exceed their needs, wants & expectations • Check the statistics of potential website • Portal advertising • Market on Instant messengers

  20. Contact Us USA Call TOLL FREE - +1-855-Synapse(+1-855-796-2773) 4281 Express Lane, Suite L1620 Sarasota, FL 34238, USA Phone Numbers:Florida- 1-941-527-1257New York - 1-917-338-7987San Francisco Bay Area - 1-408-416-3511 Corporate Video: SynapseIndiaF 18, Sector 11Noida-201301, INDIA SEZ Branch SDF B-10, NSEZ,Noida-201305, INDIA Tel: (+91) 120 433 0500Fax: (+91) 120 254 6941 E-fax: + 18018460378(If you are dialing from the USA,please dial 011 first before 91) Contact: Kapil GuptaEmail: info@synapse.co.in London, UK +44(0)2079934232 Contact: Ashish Goenka White grounds, London, UK Contact: Samir Kumar Discovery Bay, HONGKONG