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How to start the real software development business? Here is a guide on how to launch and relaunch your mobile app considering current trends! Take a peek behind the curtain! The overall development sphere is always about improvements. It is possible to launch a new application, but it won’t go far without renovations and enhancements. And the skillful development process goes hand in hand with marketing – it is an unwritten law for the mobile business of any size.

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Plan Ahead How to Relaunch an App Before 2018

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plan ahead how to relaunch an app before 2018

Plan Ahead: How to Relaunch an App Before 



When you’re at the very start of your mobile developmentcampaign,thereare















and market players there also paying attention to your target audience. Don’t







forget about distinctive features of your product and thelevelofitsquality.It’s






hard to imagine the successful future if you don’t plan everything ahead. 


Tecsynt Solutions has prepared a guide on the launch and relaunch of your





mobile product taking to account current tendencies. Let’s ring the curtain up! 


































How to Start the Real App Development Business 


Apart from the product itself, lots of things must be done before the final








launch. And as ​BI Intelligence states, the most challenging aspect is marketing








and development are far behind marketing – who would have known that,
































Mobile & Blockchain development company, 2013-2018 






The truth is that even the best apps face the same problems as any mobile








startup. Without proper marketing means, it’s impossible to acquire a solid





number of customers. But let’s put it another way. Having lots of marketing







knowledge by your side, it is possible to find some initial answers on your own






when you’re at the first analytical stage. 


For the very beginning, we recommend you think thoroughly on the core of






your product and its target audience. To structure your thoughts, use these







three points. 


1. The main value. This is what you’re going to offer your customers. Think







about the main idea of your application without extra details so far. 


2. Target audience. Now, think about those people who will appreciate the






value you’re going to offer. You will likely to have several groups of customers








at the end of this analysis. 


3. The benefits. In otherwords,thewayyoucandifferfromthecompetitorson







the market. Any product must have a distinctive feature noticeable to users. 



































































Mobile & Blockchain development company, 2013-2018 





These three sides of one triangle will eventually define all of your marketing








campaign. But how does an entrepreneur avoid mistakes moving further?






We’ve got several thoughts to share with you on this subject. 










Prelaunch Stage: Mobile App Marketing Pitfalls 


Learning from your own mistakes inbusinesscanberatherpainful.Wesuggest






you use the knowledge gained in unsuccessful marketing campaigns. Are you






sure you chose the right route for the start? Let’s figure it out. 














1. Neglecting Marketing Research 


With this first pitfall, we continue our conversation about initial data search –








specifically, aboutyourcompetitors.Yousee,themoreyouknowaboutexisting





market players the more conclusions you get about the product’s value and its






admirers. These are aspects you could pay attention to: 


- The names of the applications. 

- Device compatibility. 

- Pricing model. 

- The presumable target audience of each app. 

- The set of features. 

- Keywords that are being used, etc. 


Along with this vital data, you can also gather some reviews from the apps’








users. After all, this information is priceless because it usually gives a hint on






what actually goes wrong and what people really like about the app. This is a







great knowledge for you too. 


Read also: ​4 Best Pricing Models: How to Monetize a Mobile App? 


2. Not Getting Feedbacks from Beta Testing 










































Mobile & Blockchain development company, 2013-2018 







Of course, developers and designers along with QA engineers and testers will






have a thought or two about the app’s beta version. But are they themembers








of your target audience? We’re sure that in most cases the answer is “no”. But







reviews on the beta version of the product are one of the most valuable data








sources. They help you avoid critical mistakes in the initial app version. 


You already know the portrait of your target audience. Try to reach these







people. There are platforms on themarketsimilartoTestFlightthatwillreduce







the time needed to search a group of beta testers. Carefully document all the








opinions and include them in the development process. 


3. Getting Late with Marketing Activities 


It’s very easy to forget about thepromotionalsideofthedevelopmentprocess.








Companies want their product to look perfect, but what they neglect is the






necessity to TELLaboutthisproduct.Andthestoryyourappistellingisthekey







to success on the launch stage. 


Thinking ahead is even more important if you decide to hire a marketing






specialist for promotion. Such a person should know everything about the





mobile application, so he needs some time to thoroughly learn it.Thesearethe







basic things that must be treated with the highest attention level: 


Three aspects of theappstoreoptimization.Smartphoneusersshouldhavethe







willing to download your product. They have no idea what’s waiting for them






under the cover – so, you should give them several hints. 


● The app’s name. Agoodideawouldbetousesomeoften-searchedterms






next to the brand’s name or as a part of the app’s name. Here are some















BroadcastMySelf, Broadcast Me. 

● Keywords. Every application has 100 characters to place them in the




keyword section –your product will be discovered with them. We




recommend changing the words from time to time –ithelpstofigureout





what works best for you. 























































































































Broadcasting App,






















Mobile & Blockchain development company, 2013-2018 


description you probably know that apple

● Description. You probably know that Apple’sAppStoreshowsonlyupto





3 lines of your description - users should click to get more details. So,






these few lines should be as intriguing as possible. 

















Read also: ​App Title for App Store. Milestones 


And these are some more ideas that must be considered by any app owner: 

● Making a list of promotion channels. 

● Creating quality preview content on the app store (images and videos). 

● Connecting with the target audience through Internet forums. 

● Preparing a press kit with all possible information about the app (icon






size, screenshots, etc.) 

● Blogging about development stages and improvements, etc. 


4. Not Setting a Specific Date for App Launch 


Planning a date beforehand not only gives you confidence – it gives your






product enough attention from press and media. It is also important to set the






launch date not to blend with any important event in the tech world. 


Additionally, the date gives you some time for a “curiosity” plan – how you will







attract new customers and what you will tell the broad audience. Your






application could be ready for the launch now – but is your target audience







ready to meet it? So, give a chance to your future customers to get excited








about the new app. 


5. Losing Confidence in Your Team 


When you’re about to launch or relaunch your product, it’s important not to







worry about the team you’ve hired. It doesn’t matter if we’re talking about







developers or marketing specialists–don’twasteyourtimeonwrongpeople.It





will take many nerves from you when you’ll have to think about your profits or















































































Mobile & Blockchain development company, 2013-2018 




And in any case, yourproductwillneedsomeimprovementsinfuture.Aproven








team of professionals will always bebyyoursideandreadytoadoptchangesat








any minute – no one knows your application better than they do. 










How Much It Costs to Relaunch anApporLaunchaNewApp





on the Market 


Try toimaginethenumberofmobileapptypesandthesetoftheirfeatures.We







believe the picture in your head looks rather vividandimpressive:messengers,







food delivery apps, mobile games, payment apps… The list broadens everyday.






It’s not hard to get to the conclusion that each type has its own cost estimation. 


But the set of features is not the only thing influencing the final price – the








development team itself is alsoagreatfactortoconsider.Youknowthathourly






rates of developers vary hugely depending on the location. 













































Depending on the project, your dedicated development team may consist only






of four members (a project manager, a developer, a UI/UX designer, and a QA






engineer). And it can be extended to more members where the bigger number





















Mobile & Blockchain development company, 2013-2018 




of developers, a business analyst, an admin, and a panel designer are also








Tecsynt Solutions is a Ukrainian company, that’s why the hourly rates here is




about two-three times lower than in the US or Canada. It leads us to these









● The cost of a simple mobile application is about $10 000 - $20 000. 

● The cost of a more complex app begins from $25 000. 

● And the cost of an app with high complexity would begin from $75 000. 


If we’re talking about the relaunch cost, you should be ready that mobile







renovations can have the same price as the initial app development.Ithappens







because user expectations are growing every day, and yourbusinessshouldbe






adaptive enough to meet them. Plus, your app will always need more spending







on the mobile security to save users from the increasing number of malware































































Never Stop Exploring Mobile Opportunities 


The overall development sphere isalwaysaboutimprovements.Itispossibleto





launch a new application, but it won’t go far without renovations and







enhancements. And the skillful development process goes hand in hand with





marketing – it is an unwritten law for the mobile business of any size. 


You can’t neglect the primary marketing research or miss the beta testingstep






before the app launch or relaunch. And along with that, your final success







depends on each member of your team – we’ve learned that from our own







experience in ​mobile app development​. TecSynt knows how to surprise your

customers, so let’s not waste this moment. 















































Mobile & Blockchain development company, 2013-2018