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How to start the real software development business? Here is a guide on how to launch and relaunch your mobile app considering current trends! Take a peek behind the curtain! The overall development sphere is always about improvements. It is possible to launch a new application, but it won’t go far without renovations and enhancements. And the skillful development process goes hand in hand with marketing – it is an unwritten law for the mobile business of any size.

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Plan Ahead How to Relaunch an App Before 2018


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plan ahead how to relaunch an app before 2018

Plan Ahead: How to Relaunch an App Before 

2018 

 

When you’re at the very start of your mobile developmentcampaign,thereare

 

   

 

 

 

 

 

somanythingstoconsider!Youshouldtakeacloserlookattheoverallindustry

 

 

   

 

 

 

and market players there also paying attention to your target audience. Don’t

 

 

 

 

 

 

forget about distinctive features of your product and thelevelofitsquality.It’s

 

 

 

 

 

hard to imagine the successful future if you don’t plan everything ahead. 

 

Tecsynt Solutions has prepared a guide on the launch and relaunch of your

 

 

 

   

mobile product taking to account current tendencies. Let’s ring the curtain up! 

 

 

 

 

 

 

 

 

   

 

   

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How to Start the Real App Development Business 

 

Apart from the product itself, lots of things must be done before the final

 

 

 

 

 

 

 

launch. And as ​BI Intelligence states, the most challenging aspect is marketing

activities–thisstatisticsisbasedontheInMobi’ssurvey.Accordingtoit,design

   

 

   

 

 

 

and development are far behind marketing – who would have known that,

 

 

 

 

 

right? 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

     

 

 

 

   

 

 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

slide2

 

 

   

The truth is that even the best apps face the same problems as any mobile

 

   

 

 

 

 

 

startup. Without proper marketing means, it’s impossible to acquire a solid

 

 

 

 

number of customers. But let’s put it another way. Having lots of marketing

 

 

 

 

 

   

knowledge by your side, it is possible to find some initial answers on your own

 

 

 

     

 

when you’re at the first analytical stage. 

 

For the very beginning, we recommend you think thoroughly on the core of

 

 

 

 

 

your product and its target audience. To structure your thoughts, use these

 

 

 

 

 

 

three points. 

 

1. The main value. This is what you’re going to offer your customers. Think

 

 

 

 

   

 

about the main idea of your application without extra details so far. 

 

2. Target audience. Now, think about those people who will appreciate the

 

 

 

 

 

value you’re going to offer. You will likely to have several groups of customers

 

 

 

 

 

 

 

at the end of this analysis. 

 

3. The benefits. In otherwords,thewayyoucandifferfromthecompetitorson

 

 

   

 

 

 

the market. Any product must have a distinctive feature noticeable to users. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

slide3

 

 

These three sides of one triangle will eventually define all of your marketing

 

 

 

 

 

 

 

campaign. But how does an entrepreneur avoid mistakes moving further?

 

 

 

 

 

We’ve got several thoughts to share with you on this subject. 

 

 

 

 

 

 

 

 

 

Prelaunch Stage: Mobile App Marketing Pitfalls 

 

Learning from your own mistakes inbusinesscanberatherpainful.Wesuggest

 

 

 

 

   

you use the knowledge gained in unsuccessful marketing campaigns. Are you

 

 

 

 

   

sure you chose the right route for the start? Let’s figure it out. 

 

 

 

 

 

 

 

 

 

 

 

 

 

1. Neglecting Marketing Research 

 

With this first pitfall, we continue our conversation about initial data search –

 

 

 

 

 

 

 

specifically, aboutyourcompetitors.Yousee,themoreyouknowaboutexisting

 

 

 

 

market players the more conclusions you get about the product’s value and its

 

 

 

 

 

admirers. These are aspects you could pay attention to: 

 

- The names of the applications. 

- Device compatibility. 

- Pricing model. 

- The presumable target audience of each app. 

- The set of features. 

- Keywords that are being used, etc. 

 

Along with this vital data, you can also gather some reviews from the apps’

 

 

 

 

 

 

 

users. After all, this information is priceless because it usually gives a hint on

 

 

 

 

   

what actually goes wrong and what people really like about the app. This is a

 

 

 

 

 

 

great knowledge for you too. 

 

Read also: ​4 Best Pricing Models: How to Monetize a Mobile App? 

 

2. Not Getting Feedbacks from Beta Testing 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

   

 

 

 

 

 

 

     

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

slide4

 

 

 

 

Of course, developers and designers along with QA engineers and testers will

 

 

 

 

 

have a thought or two about the app’s beta version. But are they themembers

   

 

 

 

 

 

 

of your target audience? We’re sure that in most cases the answer is “no”. But

 

 

 

 

 

 

reviews on the beta version of the product are one of the most valuable data

 

 

 

 

 

 

 

sources. They help you avoid critical mistakes in the initial app version. 

 

You already know the portrait of your target audience. Try to reach these

 

 

 

 

 

 

people. There are platforms on themarketsimilartoTestFlightthatwillreduce

 

 

 

 

 

 

the time needed to search a group of beta testers. Carefully document all the

 

 

 

 

   

 

 

opinions and include them in the development process. 

 

3. Getting Late with Marketing Activities 

 

It’s very easy to forget about thepromotionalsideofthedevelopmentprocess.

 

 

 

 

 

 

 

Companies want their product to look perfect, but what they neglect is the

 

 

 

 

 

necessity to TELLaboutthisproduct.Andthestoryyourappistellingisthekey

 

 

 

 

 

 

to success on the launch stage. 

 

Thinking ahead is even more important if you decide to hire a marketing

 

 

 

 

 

specialist for promotion. Such a person should know everything about the

 

 

 

   

mobile application, so he needs some time to thoroughly learn it.Thesearethe

 

 

 

 

 

 

basic things that must be treated with the highest attention level: 

 

Three aspects of theappstoreoptimization.Smartphoneusersshouldhavethe

 

 

 

 

 

 

willing to download your product. They have no idea what’s waiting for them

 

 

 

 

 

under the cover – so, you should give them several hints. 

 

● The app’s name. Agoodideawouldbetousesomeoften-searchedterms

 

 

   

 

 

next to the brand’s name or as a part of the app’s name. Here are some

 

 

 

 

 

 

   

examples

of

broadcasting

apps:

 

 

 

BroadcastMySelf, Broadcast Me. 

● Keywords. Every application has 100 characters to place them in the

 

 

 

keyword section –your product will be discovered with them. We

 

 

 

recommend changing the words from time to time –ithelpstofigureout

 

 

 

 

what works best for you. 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

   

   

 

   

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

V

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LIVE

 

Broadcasting App,

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

   

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

description you probably know that apple

● Description. You probably know that Apple’sAppStoreshowsonlyupto

 

 

 

 

3 lines of your description - users should click to get more details. So,

 

 

 

 

   

these few lines should be as intriguing as possible. 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

Read also: ​App Title for App Store. Milestones 

 

And these are some more ideas that must be considered by any app owner: 

● Making a list of promotion channels. 

● Creating quality preview content on the app store (images and videos). 

● Connecting with the target audience through Internet forums. 

● Preparing a press kit with all possible information about the app (icon

   

 

 

 

 

size, screenshots, etc.) 

● Blogging about development stages and improvements, etc. 

 

4. Not Setting a Specific Date for App Launch 

 

Planning a date beforehand not only gives you confidence – it gives your

   

 

 

 

 

product enough attention from press and media. It is also important to set the

 

 

 

 

 

launch date not to blend with any important event in the tech world. 

 

Additionally, the date gives you some time for a “curiosity” plan – how you will

 

 

 

 

 

 

attract new customers and what you will tell the broad audience. Your

 

 

 

 

 

application could be ready for the launch now – but is your target audience

 

 

 

 

 

 

ready to meet it? So, give a chance to your future customers to get excited

 

 

 

 

 

   

 

about the new app. 

 

5. Losing Confidence in Your Team 

 

When you’re about to launch or relaunch your product, it’s important not to

 

 

 

 

 

 

worry about the team you’ve hired. It doesn’t matter if we’re talking about

 

 

 

 

 

   

developers or marketing specialists–don’twasteyourtimeonwrongpeople.It

 

 

 

   

will take many nerves from you when you’ll have to think about your profits or

 

 

 

 

 

 

 

customers. 

 

 

 

 

 

 

 

 

 

     

 

 

 

 

     

 

 

 

 

 

   

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

slide6

 

And in any case, yourproductwillneedsomeimprovementsinfuture.Aproven

   

 

 

 

 

 

 

team of professionals will always bebyyoursideandreadytoadoptchangesat

 

 

 

 

 

 

 

any minute – no one knows your application better than they do. 

 

   

   

   

 

 

 

 

   

How Much It Costs to Relaunch anApporLaunchaNewApp

 

   

 

 

on the Market 

 

Try toimaginethenumberofmobileapptypesandthesetoftheirfeatures.We

 

 

 

 

   

 

believe the picture in your head looks rather vividandimpressive:messengers,

 

 

   

 

 

 

food delivery apps, mobile games, payment apps… The list broadens everyday.

 

 

 

 

 

It’s not hard to get to the conclusion that each type has its own cost estimation. 

 

But the set of features is not the only thing influencing the final price – the

 

 

 

 

   

 

 

development team itself is alsoagreatfactortoconsider.Youknowthathourly

 

 

   

   

 

rates of developers vary hugely depending on the location. 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

   

 

 

 

 

 

Depending on the project, your dedicated development team may consist only

 

 

 

 

 

of four members (a project manager, a developer, a UI/UX designer, and a QA

 

 

   

 

   

engineer). And it can be extended to more members where the bigger number

 

   

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

   

 

 

 

 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

slide7

 

of developers, a business analyst, an admin, and a panel designer are also

 

   

 

 

 

included. 

 

Tecsynt Solutions is a Ukrainian company, that’s why the hourly rates here is

 

     

 

about two-three times lower than in the US or Canada. It leads us to these

 

 

 

 

 

 

conclusions: 

 

● The cost of a simple mobile application is about $10 000 - $20 000. 

● The cost of a more complex app begins from $25 000. 

● And the cost of an app with high complexity would begin from $75 000. 

 

If we’re talking about the relaunch cost, you should be ready that mobile

 

 

 

 

 

 

renovations can have the same price as the initial app development.Ithappens

 

 

 

 

 

 

because user expectations are growing every day, and yourbusinessshouldbe

 

 

 

 

 

adaptive enough to meet them. Plus, your app will always need more spending

 

 

 

 

 

 

on the mobile security to save users from the increasing number of malware

 

 

 

 

 

 

 

threats. 

 

 

   

 

 

 

 

 

 

 

 

 

   

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Never Stop Exploring Mobile Opportunities 

 

The overall development sphere isalwaysaboutimprovements.Itispossibleto

 

 

 

   

launch a new application, but it won’t go far without renovations and

 

 

 

 

 

 

enhancements. And the skillful development process goes hand in hand with

 

 

 

 

marketing – it is an unwritten law for the mobile business of any size. 

 

You can’t neglect the primary marketing research or miss the beta testingstep

 

 

 

 

 

before the app launch or relaunch. And along with that, your final success

 

 

 

 

 

 

depends on each member of your team – we’ve learned that from our own

 

 

 

 

 

 

experience in ​mobile app development​. TecSynt knows how to surprise your

customers, so let’s not waste this moment. 

 

 

     

   

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018