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We decided to re-examine the benefits of email marketing for driving visitors to websites in light of the increasingly digital nature of technology as well as shifts in consumer attitudes and behaviour. Thus, our review of current studies reveals that it continues to be a very crucial marketing tool. Here are the things we discovered:
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6 Factors Why Email Marketing will continue to be Useful in 2023 Despite having billions of active users, social media still has a smaller marketing reach than email. Compared to social media accounts, email accounts are more prevalent and are used more frequently. There are currently 3.8 billion users of social media and 4.1 billion users of email many businesslistings.Since quite some time, email marketing has dominated the ROI rankings, and no other type of marketing has yet to overtake it.