Email Marketing will Boom in 2021

1. Email Marketing will Boom in 2021 The year 2021 is known as the era of digital marketing. It is becoming increasingly important for companies to be on top of their game and stay relevant in this close competition. With the boom of so many marketing tactics, companies are drastically losing the importance of email marketing. Undoubtedly, it is one of the oldest methods of marketing, however, email marketing can still be considered the best single marketing channel for attracting potential customers. That can be said because, according to Statista, there are currently 3.9 billion daily email users. The number is expected to rise to 4.3 billion by 2023. Scaling up To reduce the effects the COVID-19 pandemic has had on B2B companies, Deck 7 provides a 6-step email marketing checklist that will enable you to grow your business exponentially in 2021. But before we get into the details of this guide, let's look at how marketing has evolved. Via email and how important it is in 2021. The evolution of email marketing Companies no longer doubt how to get into email marketing. They are well aware of this marketing method. But in the beginning, it was a sincere concern of many B2B companies. First of all, my first email marketing strategy to win prospects started with experimenting with sending one email to about 400 people at a time. The company that was able to do this made a lot of sales later. Then came the coordinated process of email marketing and the use of cell phones. With the proliferation of smartphones after 2007, email marketing has accelerated like never before. And here we are today in 2021, where companies can communicate through automated replies and scheduled emails. As a marketing method, email marketing has its own historical journey. The importance of email marketing in 2021 Lead generation has become a huge problem for businesses in 2020 due to the sudden need to work remotely. Email marketing was on the cusp of becoming a

2. dead process early last year, but the default way of doing business has brought back its importance. And now B2B companies are starting to see massive results with their email campaigns. One HubSpot report reported that email marketers send 27% more emails than they did before the coronavirus. This has only resulted from the convenience of email marketing to businesses. Now that email marketing has proven important to businesses, let's explore some of the most effective email marketing advice with this 6-step checklist in Deck 7. 6 Steps Checklist For Email Marketing Most companies are aware of the different email marketing steps required to implement an email campaign. But are all campaigns successful? Unfortunately, no! However, by following the email marketing checklist shown below, your business is sure to receive the leads they are looking for. Invest in good email marketing software This email marketing checklist is technically incomplete without a good email marketing software or app. To help you choose, below are some email marketing programs that will help you get your email across to your audience. Mailchimp drip You get a response ActiveCampaign When choosing a program that is right for your business, be sure to consider the following. Merge Having software that integrates seamlessly with your CRM is a feature that companies are not aware of. Since you have other aspects to focus on in your email campaign, using an email marketing app that sends emails, resends and updates lists in itself saves a lot of time. Hence, software that integrates well with

3. other processes of your business should be a key consideration on your email marketing checklist. Process feedback Another aspect to consider while choosing the program that is also part of your email marketing campaign checklist is checking how it handles and responds to feedback. As a business entity, you are obligated to receive responses on a regular basis. When you invest in a program that handles feedback effortlessly without interrupting other processes, it drastically impacts your productivity Put aside your audience and your goals One of the very important parts of an email marketing campaign best practices has to be knowing who to target and what you want to achieve with your email campaign. In an effort to achieve these two, the following must be done. Decide who you want to target When defining your target audience is part of your email marketing checklist, there are very few chances that your campaign will go wrong. Even though there are thousands of potential clients in the market, your job is to finalize the list of clients who will not only click on your email but also come forward and become a leader. Decide what you want to achieve Your business may deal with different products or services, and your job is to narrow down the goal of your email campaign and the results you want to achieve at the end of it. Including your end goal in an email checklist constantly reminds you of the purpose of doing this type of marketing and what you will achieve if everything is done right. End the email list to be used Your customer is a big part of your email marketing checklist. Hence you need to decide which list you want to target and when. Usually, your company may have two types of email contact lists:

4. Existing clients These are the customers who have already purchased your product or service. Email marketing strategies that may work on your prospects may not necessarily work for your current or past customers. New acquisitions Making your own new acquisitions is part of the email marketing checklist is essential for reaching new customers alongside existing ones. You have an email template set This unique group template for your offers should be part of your business email checklist. Your form should have the characteristics listed below. Subject line Every email you send should have a catchy subject line. Because your subject line is the most important element of your email and often times the deciding factor whether or not your target will open your email. Hence the subject line is an important part of your email marketing checklist. Signature One of the B2B email marketing advice that companies shrug off is having a standardized email signature. When you focus on such subtleties, you go to build an audience that notices it and become your loyal customers. Keeping your signature constant throughout all of your emails and campaigns demonstrates the quality of your attention to detail. Email length Emails are meant to be short and straightforward. Since your message cannot be wrapped in one paragraph at a time, having a standard email length helps. The reason you include this in your email marketing checklist is that this is also one of the elements that makes your company stand out as your audience realizes how much content is expected through your emails.

5. Call to action (CTA) The entire goal of email campaigns is to either inform your audience of your offer or sell your products or services. In both cases, action is needed to shape the audience. This is why it is essential to have a statement or call-to-action button in a premium format. Make this feature part of your email campaign checklist and test the success yourself. Personalization Customers love to personalize any shape. Therefore, keeping at least one custom item in your email is one of the basic tips to make your emails more attractive. Directing the email to a potential customer or customer with his or her last name gives that personal touch to him and in the long run is very important to a business. For this reason and others, personalization is part of your email marketing checklist. Carefully craft your content No sense to your email campaign if your content isn't up to par. As customers are now more aware of what they're consuming, offering what catches their attention is a task in itself. This is why carefully crafted your email content is included in your email marketing checklist. Keep the professional language simple The produced content access strategy is one that contains content that is unique to your business but is easy to read and understand. The real art of explaining your offerings is how easy it is for you to break down complex concepts so that your readers can easily understand them. Avoid using too many industry-specific jargon Another mistake that companies make is to include too many industry terms and terms in their content. There's no harm in doing so provided your target audience is. If readers are unable to understand what the company is trying to explain, it is of no use even if it is a well-written piece.

6. Highlight your benefits Your content is one fair opportunity to impress your audience. Don't get lost in talking about concepts that are not important to you or your audience. Instead, highlight your benefits. Cover all the benefits that your audience would get if they invested in your offer. This point shouldn't be missed on the email marketing checklist. Don't make it sales There is a very fine line between talking about sales and providing information. As a marketing manager, you need to find your balance between these two. Because when your content reflects that you are trying to sell your offer, potential customers who know nothing about your business will become hesitant even to find out. Hence, you must be very precise while crafting your email content. Improve your email design Optimizing and refining your email design should also be part of your email marketing checklist. Just having a template, crafting good content isn't enough to test for usability, which is also essential. To check how well your email is, do the following activities. Check your UTM parameters This email marketing checklist should include checking all UTM parameters and whether they are working well. This means that you need to test whether your audience's mobility is being tracked on your website or your landing page if all the actions they take on links and other such activities are being tracked. Test your links The email copy contains a landing page and sometimes multiple links, and in either case, it's essential to test those links. To make your email copy look professional and elegant, it is essential to check that all the elements on it, especially your links, are working fine and giving the desired result. Check your email on different devices

7. Another important step on the email marketing checklist is reviewing how your email appears on various devices. This should be done so that your customers don't misinterpret your email message just for its design. Tracking and analyzing Just implementing an email campaign isn't the main goal of the business, rather, gaining leads through the process is the primary goal. Hence tracking and analysis is the last aspect but it is also an important aspect of an email marketing checklist. Here are some points to think about as you track and analyze your campaigns. Automate email resending The list of errors to look for in email marketing automation is long. But the most common mistake is not automating your emails at all. Although there has been a boom in the digital age, some companies still settle for the old school way of email marketing. For businesses not to do so, this feature was included in their email marketing checklist. Watch your click rate to unlock An effective email marketing strategy not only includes monitoring the open rates of emails, but it also includes tracking the links in which emails have been clicked and the number of times. This gives leverage to come up with related content. Track email bounces This Email Marketing Best Practices Checklist also covers why bounce emails should be tracked. You need to understand how many contacts are on your original list and filter out irrelevant contacts. The Email Marketing Checklist mentioned above is the most accurate guide that will help you run a successful campaign. To see how we're planning a B2B email marketing strategy, call Deck 7 today!