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According to Food and Beverage Market Research, consumers are converting to sparkling water because it has a range of minerals including sodium, magnesium, and calcium. A growing number of bottled water advertisements touting the advantages of the product have contributed to the general public's perception of carbonated water as a healthier option to soda.
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What is the future of the global sparkling water market? According to Food and Beverage Market Research, consumers are converting to sparkling water because it has a range of minerals including sodium, magnesium, and calcium. A growing number of bottled water advertisements touting the advantages of the product have contributed to the general public's perception of carbonated water as a healthier option to soda. In 2020, natural/mineral sparkling water maintained a 60% market share, with flavored varieties being favored for flavor, fizziness, and health advantages. The quickest CAGR of 12.6% is anticipated for the sector of caffeinated beverages from 2021 to 2028. As an alternative to coffee beverages, sweetened teas, and traditional energy drinks, caffeine-infused sparkling water has advantages. The expansion of this market is also credited to growing customer interest in tastes including berry, orange, cucumber, and lemon. In 2020, supermarkets and convenience shops held a substantial market share due to the extensive selection of premium and private-label sparkling water products available there. Due to changing consumer buying habits and advantages provided by online platforms, such as convenience, subscription services, and discounts, the online distribution channel is anticipated to see the quickest CAGR of 13.3% over the projected period. Minerals including calcium, magnesium, and salt are present in sparkling water, which is also naturally carbonated. Because of the origins from which they are bottled, several water brands have distinctly diverse flavors. Among the regions, North America had the highest market share (35%) overall in 2020.
Germany, the United Kingdom, Italy, Spain, France, and the Netherlands are among the European nations where sparkling water is frequently served with meals in restaurants. According to the analysis, the market in the area will profit from the rapid expansion of quick-service restaurants across Europe. The sparkling water trend in the non-alcoholic beverage market is a microcosm of a much wider trend. The trend is toward more nutritious beverages and a rise in the number of customers who are health-conscious. This is amply demonstrated by the fact that the top companies in the market for carbonated beverages are expanding their product lines to include sparkling water, which subsequently plays a big role in the market's expansion. Sparkling water has been progressively gaining market share from soft drinks since it is calorie- and sugar-free while still offering consumers a distinctive bottled water beverage. A noteworthy growth indication for the sparkling water market is the fact that the major manufacturers are also using new tactics to sell and promote their goods as health beverages to expand their consumer base of health-conscious people. Sparkling water is now positioning itself as a healthy and refreshing choice for customers in the non-alcoholic beverage industry as health-conscious consumers search for more healthy beverage alternatives. The lack of distribution channels and low consumer awareness in many areas, however, may marginally impede the market's expansion for sparkling water.
Leading firms that provide Food and Beverage Market Research reports across the industry are Strategy Here, BIS research, Mordor Intelligence, and CSP.