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The marketing landscape these days has become highly complex. With the looming recession, it has become imperative for manufacturers to re-evaluate their marketing budgets and prevent themselves from falling under the axe.
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Marketing Budget Benchmarks For Manufacturers StratMghello@stratmg.com630-864-6282https://stratmg.com
The marketing landscape these days has become highly complex. With the looming recession, it has become imperative for manufacturers to re-evaluate their marketing budgets and prevent themselves from falling under the axe. Marketing Budget Benchmarks for Manufacturers
What are the Benefits of having a Defined Marketing Budget? • Better allocation of funds • Easy to compare year-on-year progress • Demonstrate the value of proposed marketing projects to your stakeholders • Easy to calculate ROI • Prevent issues like shortage of funds Marketing Budget Benchmarks for Manufacturers
Things to Consider Before Setting Your Manufacturing Marketing Budget • Your marketing goals • Past marketing budgets and results • The mediums you wish to advertise on • What time period do you want to advertise for • Your target audience It is important to consider the following factors to ensure an optimal marketing budget: Marketing Budget Benchmarks for Manufacturers
What are the Common Marketing Budget Benchmarks for Manufacturers? • Setting a marketing budget as a percentage of the company’s overall budget • Setting a marketing budget as a percentage of the company’s revenue • Considering the average budget spend in your industry • Using predicted growth as a benchmark • Splitting between traditional and digital advertising Below are the most common marketing budget benchmarks that manufacturers opt for: Marketing Budget Benchmarks for Manufacturers
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