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But itu2019s not just about looks. Retail store packaging communicates the essence of a brand. Sustainable materials, thoughtful design, and clear labeling all contribute to consumer trust. In fact, 52% of shoppers say they would buy from a brand they perceive as environmentally conscious u2013 packaging plays a significant part in this perception.<br><br>
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How Retail Store Packaging Affects Consumer Behavior shipmaster.com
How Retail Store Packaging Affects Consumer Behavior When consumers are faced with a sea of similar products, it’s often the packaging that catches their eye. From vibrant colors to sleek designs, attractive packaging makes a lasting first impression. This initial attraction can lead to impulse buys or increased interest in a brand, even if the customer wasn't originally planning to purchase. But it’s not just about looks. Retail store packaging communicates the essence of a brand. Sustainable materials, thoughtful design, and clear labeling all contribute to consumer trust. In fact, 52% of shoppers say they would buy from a brand they perceive as environmentally conscious – packaging plays a significant part in this perception.
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