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SeoCustomer Hot Tricks & Tips 2012 Q2 - SEO, SEM, Social Media Traffic and Link Building

SeoCustomer Hot Tricks & Tips 2012 Q2 - SEO, SEM, Social Media Traffic and Link Building - read more at www.SeoCustomer.com.

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SeoCustomer Hot Tricks & Tips 2012 Q2 - SEO, SEM, Social Media Traffic and Link Building

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  1. www.SeoCustomer.com The Complete SeoCustomer Guide 2012 Q2 SEO, SEM, Social Media Traffic and Link Building Page 1/92 www.Seocustomer.com

  2. Welcometo my “Complete SeoCustomer Guide 2012 Q2” ..................................................................... 3 How You Can Build Trust and Authority to Your Website and Get Higher Ranking ............................... 4 3 Simple Steps to Boost Your Traffic with Google Analytic .................................................................... 7 High Quality Backlinks – Easy, Free and Instant ..................................................................................... 9 How to use Google Trends as a Keyword Selection Tool ....................................................................... 12 Facebook, Google or Bing PPC Ads? ..................................................................................................... 16 How Do Social Login & Sharing Affect Ecommerce? ........................................................................... 21 Find the right keywords - quick and easy ............................................................................................... 24 The Secret Link Between Social Media and Sale ................................................................................... 26 Google Algorithm Change Infographic................................................................................................... 28 How to Boost LinkedIn Lead Generation ............................................................................................... 31 Periodic Table of SEO ............................................................................................................................. 37 The 2012 Facebook Advertising Report ................................................................................................. 38 Spy on your competitor ........................................................................................................................... 42 How to Find Your Perfect PPC Daily Budget ......................................................................................... 48 Mobile Marketing Infographic ................................................................................................................ 50 Facebook vs Twitter Infographic ............................................................................................................ 51 13 Elements Your Homepage Must Have ............................................................................................... 52 3 Simple SEO Steps to Double Your Traffic ........................................................................................... 56 Don’t let me think - Usability Testing ..................................................................................................... 59 How You Can Check Plagiarism In An Article? ..................................................................................... 61 How to Make Your Social Media Strategies More Sociable ................................................................... 63 The Secrets from AIDA You Need to Know to Boost Your Sale ............................................................ 66 From Social Media to Business Insights ................................................................................................. 71 Embed a Game in Your Facebook Fanpage Design to Make Your Brand Popular ................................. 72 How to Write a Killer Headline .............................................................................................................. 74 How to Optimize Your Website for Local Business ............................................................................... 78 My Top 10 Social Media Marketing Tips ............................................................................................... 80 Yahoo Site Explorer Replaced With Bing Link Explorer ....................................................................... 84 How to "Steal" Your Competitors Traffic ............................................................................................... 86 Facebook charged with privacy lawsuit .................................................................................................. 88 Which PPC ad is the winner? .................................................................................................................. 90 Page 2/92 www.Seocustomer.com

  3. Welcome to my “Complete SeoCustomer Guide 2012 Q2” This is my 3nd version of the Complete SeoCustomer Guide. If you have a blog you will know – that after a while your articles will disappear from your website – because you have new articles coming all the time. But the older articles still have great content. That's why I made this guide in the first place. I hope you all got both the “Complete SeoCustomer Guide 2011”and the “Complete SeoCustomer Guide 2012 Q1” or else you can still download it at www.SeoCustomer.com. This book contains all the articles from the 2. Quarter of 2012. I have a passion for SEO, Social Media Traffic, Link Building and SEM (PPC) – so it will only be a great e- book if I know you are using some of the tips and tricks I am writing about. So go to the blog and leave me a comment :) Well …. No more talk... The coffee is hot; the music is playing. PS - let’s stay connected... Facebook - http://www.facebook.com/SeoCustomer LinkedIn - http://www.linkedin.com/profile/view?id=9791638&trk=tab_pro Twitter - http://twitter.com/#!/HenrikSandbergJ Google+ - https://plus.google.com/u/0/me/posts As always – all the best to you Carpe Diem Henrik Page 3/92 www.Seocustomer.com

  4. How You Can Build Trust and Authority to Your Website and Get Higher Ranking Do you know that almost 25% of the Google Ranking Algorithm is calculated by the trust and authority of your domain. So your next question would be – can I do something about this? And yes you can. So are you ready? It’s much more than just the age of your domain. How Google calculates the ranking of websites Trust and the search engines Domain age is very important. I am sure you know about this. And there is not a lot you can do about this. But when you are choosing your server, you should choose one with a good reputation, so you don’t have to move your site to another server after 6 months or 1 year. Registration information. You can see my registration here. There is in general more trust to a public registration than a private registration. So a .Gov or .Org name will have more trust than a .Biz or .Com. Physical address. Write your physical address on your site – this will also help your trust by your viewers. Privacy policy. If you have any web form where you are collecting data you should have a well written privacy policy and use some secure data transfer (like SSL Certificate) and tell your viewers that you are using it. If you see my web form –you will see that it says “We respect your email privacy” and you can read more. FAQ page. A FAQ page will also help you increase the trust of your site. Who links to you? The search engines will check the links to your site and check where they are coming from. The principle here is that if they are coming from spammy domains, the search engines might think of you as a spammer. On the other hand if Google discovers that you have links from trusted domains such as Wikipedia, dmoz or yahoo directory or other websites with a high PageRank, Google will think your site must be trusted too. So in short – if you have a new site like me (www.SeoCustomer.com is only 6 months old) and you only have very few links to your site, and most of them are spammer links, you might get in trouble. Who do you link to? It’s the same idea as a link coming to your site. If you link to spammy sites, the search engines might think of your site as a spamming site too. So be careful who you like to. Page 4/92 www.Seocustomer.com

  5. Domain Authority This is a more straightforward concept than trust. The most important element is how many quality pages link to your website and how do they link to your website. First let me show you this Google Authoritative from www.chrisg.com. Click on it and take a good look at it. Very informative. Use it as a reference map. I love it. Click on it to see it larger. Many people believe that Google has a whitelist of trusted web sites. So if you can get some inbound links from websites which are on this list, it will give you a boost in your search engine rankings. I am not sure about this whitelist – but anyway if you get inbound links from websites with a high PageRank you will do well. Other Link Factors Theme – what is the subject of the domain that links to you – is it relevant topic for your subject? Strength – is the site that links to you trusted? Page 5/92 www.Seocustomer.com

  6. Diversity – do you have a few varieties and diversity of domains that links to you or many Age – how old are the linking domains? Location – the location of the inbound links – from the content or the footer? Anchor Text – Google will love a lot of different anchor text. If the different sites use the same anchor text Google will think it’s suspicious. You can check out your backlinks, anchor text and follow or no follow at www.backlinkwatch.com. Great tool. Okay guys… Did I forget something? Let me know… Free Marketing Giveaway Remember to grab the Complete SeoCustomer Guide 2011 and 2012 Q1. 180+ pages with tips and tricks about SEO, SEM, Social Media Traffic and Link Building. Have a great day out there… Time for my coffee Henrik Page 6/92 www.Seocustomer.com

  7. 3 Simple Steps to Boost Your Traffic with Google Analytic Are you using Google Analytic – well if you are not – you should start using it. It’s free and it will give you tons of information about your website. Check it out here Google Analytic. You can check it out here… You can’t really do SEO without knowing something about your visitors right? Let me show you a simple but effective trick where you can use the information from your Google Analytic to grow your traffic. 1. Step – Find the keywords you are already ranking for This is what you are going to do. We will first find out what people are searching for in the organic Google searches to find your website. Go to Google Analytic – Dashboard – Traffic Sources – Sources – All Traffic. In the right window click on “Google / Organic”. In the next window you are going to click on “Source/Medium” and pick “Traffic Sources” and pick “keywords”. So now you know what people have written in Google search to find your website. This will be your top-ranking keywords that you got right now. 2. Step –find your website’s ranking position Now we are going to check your keywords position. So go to Google and write you’re the first keyword you just found. This can be a little tricky – because if you have a new or relatively new site, you might discover that your website is not showing up on the first page – or maybe not the second page in the Google search results. The point is that you have discovered a page on your website that have a high ranking for a keyword phrase. And this is what we are looking for. It’s not so important if its showing up on page 1 or 2 (or 3…). You can find programs which are showing you your ranking. I have found this ranking tool. This way you don’t have to check too many pages if your keyword is not showing up on the 1. or 2. page. Page 7/92 www.Seocustomer.com

  8. 3. Step – building backlinks Now the last step is to use your knowledge about your keywords and ranking. You are going to use the keyword phrase as your anchor text. I would go back to Google and search for “SEO guest post” or “SEO blog guest post” or “SEO comments” and find relevant websites, which could be relevant for a link back to my website here. You will have to search for relevant websites to your blog or website. Write a comment on the website you just found, or contact the site owner and ask if you could write an article with a backlink. Then write your article with your keyword and a link (also with your keyword or keyword phrase). If you are commenting a post, again remember to mention your keyword or keyword phrase. Now repeat this for your other main keywords. Simple right? Yeah I know – it will take some time with articles, but then start by commenting some posts. After some weeks check out your rank position again. Well that’s all folks – I better start commenting some articles and write some articles. Free Marketing Giveaway Remember to grab the new free Complete SeoCustomer Guide 2012 Q1 – with a lot of tips and tricks for your SEO, SEM, Social Media Traffic and Link Building. All the best to you as always… Henrik Page 8/92 www.Seocustomer.com

  9. High Quality Backlinks – Easy, Free and Instant I have some good news for you guys out there. Building backlinks can be a very time consuming process. You will have to search for relevant tropic, contact the sit site owner, maybe do some guest blogging, article marketing or do some commenting on blogs. The good news is that I have found some high quality and authoritative websites for you. So no more talk –let’s start doing some serious backlink building – fast, easy, free and instant. I think it will take you around 1 day to build your profiles on theses sites. But it will give you a lot of juice for the future. When I talk about dofollow/nofollow remember that it’s Google codes. Not all the search engines are using these codes. Some of the search engines following all links Aboutus.org PR6 Nofollow/Dofollow and trust and authority After you have made your profile, you can email About.us and request a dofollow. I have just made the request for a dofollow. So I hope they work fast. Gains PageRank when backlinks are built to link to it. Alexa.com/siteinfo PR8 Dofollow and trust and authority Search your domain name through Alexa and build a backlink to direct crawlers to your site’s info page in Alexa Wikipedia PR8 Nofollow but pass trust and authority Write your company profile page – and you are done here. I still need to do my company profile page for SeoCustomer YouTube PR9 Dofollow and trust and authority Page 9/92 www.Seocustomer.com

  10. We all know YouTube. I still need to do some video. Squidoo PR8 Dofollow and trust and authority Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest. Squidoo had 1.5 million hand-built lenses as of October 2010. Write a page and include your link with anchor text to your website (use the bio section) Twitter PR9 Nofollow but trust and authority We all know Twitter – 500 million accounts. You can gain high PageRank if external links are built for it. So link to your twitter profile page. Facebook Fanpage PR10 Nofollow but pass trust and authority to your website Facebook has 845 million accounts (that’s 12 percent of all people in the world!!!). Make some external links that points to your Fanpage and you will see that it will quickly show up in the search ranking. StumbleUpon PR8 Nofollow but pass trust and authority and traffic Help you to get traffic to your site. Just submit a new page and you will see people clicking on your website in 10 Sec. (I love this one) Digg PR8 Nofollow but trust and authority and traffic A little like StumbleUpon. If you know anymore site which can be used as dofollow/Nofollow with a high PageRank please let me know and I will include them in the list. And by the way –remember to check out this page too… More backlinks – easy, free and instant. Link Building the Smart Way. Page 10/92 www.Seocustomer.com

  11. Free marketing giveaway Remember to come and grab the Complete SeoCustomer Guide 2012 Q1 and the Compelte SeoCustomer Guide 2011. Sign up here and get it for free. All the best to you guys Henrik Page 11/92 www.Seocustomer.com

  12. How to use Google Trends as a Keyword Selection Tool When you are looking for a way to find your keywords for your SEO or for your PPC – you have a lot of free tools you can use for your research. If you are searching for “used cars” you can get information about how many people are conducting a search for that special word or words. Use free tools like Google Keyword Tool. Or you can use WordTracker. You will get the information about how many times a phrase is searched for, and information about words or phrases that are very close to your target keyword. So in our example you will maybe get information about “blue cars” or “new cars” But with Google Trends you can go much further. First of all it will show you how popular the keyword is over time, showing if your keywords popularity is rising, falling or staying steady. So let’s say you are not sure if you want to do SEO for the term “blue cars” or “black cars”. Go to the search” and you will see this picture. Don’t write the quote marks, you just write the phrases with a comma between the search phrases. You can compare up to 5 different words or phrases. Page 12/92 www.Seocustomer.com

  13. So the “black cars” phrase is very steady and the “bluecars” phrase is rising and falling but is always higher than the phrase black cars. Google Trends is also a very quick way to get information about singular or plural version of your searched keyword or phrase. Here I will compare “blue car” or “blue cars”. Here you can see that there will be much more traffic for the word car than for the word cars. Page 13/92 www.Seocustomer.com

  14. To the right you will see the volume of news stories related to your keyword. Below you can see the result from selected cities, selected world regions and by selected world languages. Google Trend can’t tell you everything Use Google Tend as a keyword tool. But you will need more research. Google Trend can’t tell you how many times a keyword has been searched. You can compare two or more graphs but not the actual number of searches. Even though you found the most popular keyword or phrase it doesn’t tell you how competitive the market for that keyword is. Maybe you will have no change at all to get into top10 for the phrase “Blue Cars” but you will have a great change for the phrase “Black cars” even though the popularity is much lower. And therefor you can get more traffic from that phrase. Use Google Trend as an inspiration Start using Google Trend and get inspired. And when you have found a word or two you will need to go to tools like Google Keyword Tool. But Google Trend is a great tool. And yes.. It’s FREE. Page 14/92 www.Seocustomer.com

  15. Free marketing giveaway Did you get the 2 free guides for members only? 2 Guides with over 180+ pages with tips and tricks for your SEO, SEM, Social Media Traffic and Link Building. Get the Complete SeoCustomer Guides here. Wow now I need my coffee. Have a great day all. Henrik Page 15/92 www.Seocustomer.com

  16. Facebook, Google or Bing PPC Ads? When we are talking about PPC (Pay Per Click) ads, we are often talking about Google only – Google Adwords. But PPC is much more than Google Adwords. When should you use Bing or Facebook PPC ads? In the end we have to figure out where we get the highest ROI. You will have to check out the positive and negative things about each media. So let me show you some pros and cons of each channel. Google PPC Ads Advantages of Google Adwords PPC ads: Reach. You will reach about 80% of the internet users. So do you have to reach as many people as possible Google Adwords might be a great idea. The audience is much larger compared to Bing. Google Adwords are also shown on other major and strategic search engines and websites that collaborate with Google. So you can use Google as a multiple channels with search, display and banner etc. You can target PC, tablets, mobile, video etc. Cost. You have full control over your costs. Google makes it easy for companies to control their cost. Companies will only pay when users get to their website. There is no minimum cost for the usage and you decide how much you want to spend. You will pay between 1 cent and 100 dollars per click.Google has a built/in conversion and revenue tracking code – Page 16/92 www.Seocustomer.com

  17. awesome. A lot of great statistics where you can check location, site links, mobile click to call to improve your click through rate. Timing. Timing is everything. When a customer is looking for something special on Google – like “big blue cars” – your ad will only show up if you what it to. Flexible. You can get started right away within 15 minutes. And you can change the ad whenever you want to. You can also target the ad to a specific geographical location and languages. But you can also target device or time of day you want the ad to be shown. Disadvantages of using Google Adwords ads Every click counts. You will have to pay every click on your website –even though you don’t make a sale. Google Adwords becomes increasingly competitive as more and more advertisers join it. Depending on the competition the PPC and be very expensive. The CTR is low on the display network. Payment. If you don’t pay on time Google will remove your ad (well fair enough right?). Statistic. How high is your click rates compared to your competitors? You don’t know the competitors CTR and Google will not tell you. Copy space. You will only have 25 characters in the headline and 70 characters for the rest. So choose your words wisely. Facebook PPC ads You can pay for your Facebook ads in 2 ways. PPC with a minimum bid of 1 cent for every click you will receive. Another method is CPM (Cost Per Mille) with a minimum bid of 2 cents for every 1,000 clicks you will receive. Page 17/92 www.Seocustomer.com

  18. Advantages of Facebook PPC ads: Generally lower cost per click (CPC) than Google Adwords Great for creating brand awareness - branding Large audience –there are now 845 million accounts on Facebook (that’s 12 percent of all people in the world!). Targeting. One of the biggest advances is the targeting possibilities. You can target by gender, marital status, location, age, interests/hobbies, likes etc. Awesome. Locale targeting (I haven’t seen this in other countries – give me a comment if you have, thx) – you can use Facebook as a local marketing. Only show the ad for people living in a specific postcode. Expose time. Users are more likely to stay on Facebook for a longer time than on Bing or Google. So the user will be exposed to your ad for a longer time. Images. You can use imagines which can make it more likely that users are paying attention to your ad. Characters. You have 135 characters – much more than Google Adwords. Disadvantages of using Facebook ads: Space. Not much space on Facebook to show ads. Niche markets. The PPC cost for very specific niche markets can be very high. Page 18/92 www.Seocustomer.com

  19. Low click-through-rate (CTR) for eCommenrce compared to Google Adwords – People are using Facebook to talk and socialize with their friends and are not thinking of buying anything. Weird, irrelevant ads – many irrelevant ads, free giveaways, reward programs etc. which give the ads less relevance when the consumer is viewer the ads. Bing PPC ads Bing was formerly MSN – but Yahoo and MSN joined their forces and made Bing. So when you are using Bing you are using the combined technologies and resources of Yahoo and MSN. Advantages of Bing PPC ads: Easy to sign up. Just got to http://advertising.microsoft.com. Import your Yahoo or Google ads. This is really awesome. You can import your ads using the ad center. So you don’t have to duplicate efforts. So you should make a test using Bing and compare it to Google. Targeting. You can target your ads to specific demographics. So if you are selling “used cars”. One of your ads can be made for singles. Another ad can be made for a local dealer. A third can reach pregnant women (hmm I don’t know if they need a specific used car?) Ad center. Like Google Adwords the ad center is very easy to use. You have access to performance statistics. Keyword bidding is often less expensive than Google Adwords or Facebook. CTR and conversion tends to be higher on Bing Page 19/92 www.Seocustomer.com

  20. Disadvantages of using Bing ads: In many ways Bing looks like Google Adwords Volume. The biggest disadvantage is volume. Bing has a much smaller audience than Google or Facebook. No built-in revenue tracking feature Conclusion You will have to know everything about your product/brand and your buyers – when you are choosing the right channel. And you should also consider a combination of the channels. Maybe Facebook PPC Ads could be considered as an accompaniment to the Google Adwords instead of a replacement. But like in Social Media you sometimes have to use several channels. So you own it to yourself to test other media than just Google Adwords. Make a pre-campaign and check out your ROI. You will have to know and understand your customers and your market. Good luck with it. Free Marketing Giveaway Sign up and get over 180 pages with tips and tricks about SEO, PPC, Social Media Traffic and Link Building. Join here. Best regards, Henrik Page 20/92 www.Seocustomer.com

  21. How Do Social Login & Sharing Affect Ecommerce? We all know there is a connection between Social Sharing and eCommerce right? We build relationship with the customer, and if you have a relationship with a customer he or she would rather buy from us (well we hope that). And now I can actually show it. Take a look at this infographic from Monetage.com. See it larger on www.SeoCustomer.com. Page 21/92 www.Seocustomer.com

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  24. Find the right keywords - quick and easy When I am talking to people about SEO, many people don't really know what to do to find the right keywords for their page. How do we find them? What do we do? So I have been telling them about this method here. It's a quick and easy - step by step. So are you ready? Coffee in your cup? Let's start. 1. Find the most relevant keywords for your business 'First you will have to write down your ideas. This should be a brainstorming. Forget about how much traffic theses keywords are getting. Just focus on the words. If you are selling cars –a relevant keyword is “cars” or “used cars”, “blue cars”, “old cars”, “new cars”. This is a very qualitative process. So write all your ideas on a piece of paper. You can also get ideas from Google Trend or Google Insight. Another great tool is the Google Keywords Tool. Type in the words “used cars” and see a lot of suggestions. Google Keywords Tool doesn't know everything – so you might have to take away some of the words it is suggesting. So now you have a list with a lot of words right? 2. Now check out the traffic You might be able get the rank position 1 on Google with the phrase “old blue beautiful cars from New York”, but if there is only 10 people looking for that word phrase, it's not going to help you to drive traffic to your site right? So - go to Google Keywords Tool and write in the words from your list. Now you can check how much traffic there is on the internet from your suggested words. Well this was step number 2. Still easy right? 3. How much competition Now step 3 is about competition. If there is a lot of competition for a keyword, it will get very difficult for you to rank number 1 or number 10. You might have found that the word “used cars” is a very relevant word for you, and it gets tons of traffic. But but but (there is always a but right?) - when you are checking the competition for this word, you will find that the top 10 companies on Google all have over 50.000 backlinks and a lot of traffic to their site. So no matter how much you are trying, you Page 24/92 www.Seocustomer.com

  25. might never get enough link-juice or traffic to get into the top 10. You can check the competition in different programs. I am using Market Samurai for this. Its not a free program, but it saves me a lot of time. Another program is the SEO Power Suite. And I am sure there are a lot of other great programs out there. In Google Keyword Tool you can see if a competition is high, medium or low. Okay I know this step wasn't so easy – but it's still very important. Now we are almost done here. 4. Optimization Now you have your keyword for a page. Pick out a main keyword or keyword phrase to a page. And you can also pick out a second keyword or keyword phrase – but no more for a page. And now start your writing and on-page optimization. You can read much more about on page optimization here. Free SeoCusotmer Guide 2011 and 2012 Q1 Remember to grab your free guide and get weekly updates from this blog. Get it here. Best regards, Henrik Page 25/92 www.Seocustomer.com

  26. The Secret Link Between Social Media and Sale Many businesses have asked me why they should spend a lot of time with social media. How can I be sure it's working, and that it will have an impact on their bottom line. Well check out this infographic. You are welcome to share this infographic as long as you link back to www.SeoCustomer.com thx. Page 26/92 www.Seocustomer.com

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  28. Google Algorithm Change Infographic Every year Google changes its search algorithm up to 500-600 times. I came across this awesome infographic from Outrider and wanted to share it with you guys. See it larger on www.SeoCustomer.com Best regards, Henrik Page 28/92 www.Seocustomer.com

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  31. How to Boost LinkedIn Lead Generation LinkedIn is one of the most effective social media for lead generation for B2B compared to other social media. Let me show you this report from a survey from HubSpot. The study was based on 3,128 HubSpot B2B customers. And the result is really amazing. LinkedIn generated the highest visitor-to-lead conversion rate by 2.60 percent - four times higher than Twitter with 0,67 percent and seven times better than Facebook with only 0,39 percent. Remember this is average numbers – you will have to check out your own conversion rates from the different social media. But the numbers show that you will have to check out LinkedIn if you are in the B2B market. You will have to make a profile and a company page, but now you will have to take your lead generation from LinkedIn to the next level. So let me show you 5 ways of boosting your lead generation so you can get more sale. Page 31/92 www.Seocustomer.com

  32. 1. LinkedIn Answers. Did you know that LinkedIn has a LinkedIn Answers section? You can ask a question or answer a question. So go to the answer a question section – find your line of business and answer some questions. This way you can tell the world what you are doing, and that you are an expert. Remember to write your www when you are answering a question. This way you can also get more traffic on your site. Page 32/92 www.Seocustomer.com

  33. 2. LinkedIn Applications Another great thing in LinkedIn is the application area. Here you can go and add some interesting apps to your LinkedIn page. So you can add your blog post directly to your LinkedIn page – awesome :) You can also tell people which business books you are reading. So go and start your reading list. Or what about making a poll – then you can ask the readers (potential customers) of your pages something interesting. Page 33/92 www.Seocustomer.com

  34. 3. Join Groups Yes of course you have to join some groups too. But the trick is to join some groups your customer is joining too. So I am joining some groups who are interested in SEO and SEM, but it would be better for me to join some groups with maybe small business owners, general consulting business, and business groups. Of course I have to join the SEO groups too but the other groups might generate more leads than the most obvious ones. Page 34/92 www.Seocustomer.com

  35. 4. LinkedIn ads Yes this could be the highest ROI for your business. Like on Google Adwords you pay per click. So create your headline and copy and per click. So if you like to pay 50 cents per click and for every 100 clicks you will have 2 sales. It will cost you 25 dollars a sale. What is your surplus per sale? Remember to check your CTR (click through rate) so you can calculate your ROI. ROI is king. 5. LinkedIn People This is a really awesome tool for sales people –in the B2B business. It’s really simple – click on the “companies” folder – search a company in the upper-right-corner. Now you can check out the people who are working at the company. If you don’t have any connections to the company, you can see if there are any 2. Connections. Then go and ask your shared connections to introduce you via LinkedIn to the people in the company you have been searching for. Page 35/92 www.Seocustomer.com

  36. Marketing Giveaway Well... I have to join some groups now... But remember to grab the Guides with more than 180+ pages with tips and tricks for SEO, SEM, Social Media Traffic and Link Building. And good luck with your LinkedIn leads - time for my coffee here. Best regards, Henrik Page 36/92 www.Seocustomer.com

  37. Periodic Table of SEO So you think that chemistry and SEO Ranking Factors have nothing to do with each other? Well - it doesn't... But again take a look at this Infographic from Search Engine Land. I have been wanting to show you this for a long time - so here you are. You will get a great overview of what you can do with your page. It is separated in 4 units - On page SEO, Off Page SEO, Violations and Blocking. So print it out and take a good look at it. Get ideas from it. You can download a PDF of The Periodic Table of SEO Ranking Factors here. See it larger on www.SeoCustomer.com Free marketing giveaway And remember to grab the free Complete SeoCustomer Guide 2011 and 2012 Q1 right here... How a great day out there... I am getting my coffee here... Henrik Page 37/92 www.Seocustomer.com

  38. The 2012 Facebook Advertising Report Make the best of your Facebook ads When we are doing PPC most of us are using Google AdWords. But you can also put your ads on websites like Bing or Facebook. And Facebook ads have been here for some years now. Facebook is selling more and more ads. Take a look here. Facebook is expecting to sell for over 5 billion US dollars in 2012. Yes I will say it again over 5 billion US dollars. Social Fresh’s new 2012 Facebook Ad Report gives us a little insight from their survey of experienced marketers, some analysis and some tips. So let me show you some of the tips and tricks if you are planning to make some Facebook ads. Awareness is the most popular goal for Facebook ads The graph below shows the percentage that the advertisers mostly use the the Facebook ads to get awareness. Page 38/92 www.Seocustomer.com

  39. Targeting Criteria So the most popular Facebook ad criteria is “age” and then “country” and “precise interest”. Facebook ads are perfect for doing a very local campaign. And check out the orange data – it shows the criteria regarding locations. A very important criteria too. Page 39/92 www.Seocustomer.com

  40. Sponsored Stories get the highest CTR It seems that sponsored stories get a higher click/through rate (CTR) and a higher user engagement. But still 55 percent of the survey respondents didn’t use sponsored stories. According to Facebook sponsored Stories are posts from your friends or Pages on Facebook that a business, organization or individual has paid to highlight so there’s a better chance you’ll see them. They are regular stories that a friend or Page you’re connected to has shared with you. Change your Facebook ad 2 to 3 times a week If you see the same ad again and again – your eyes will get used to it and in the end you will not really see it. So the question is what is the average Facebook ad creative lifespan. As you can see the the average Facebook ad creative lifespan is highest at 5 to 14 days. And then only 1 to 4 days. So the lesson is that you have to change your creative ad very often. Don’t use it too long. Change it a couple of times every week. Justlin Kistner from Webtrends has said that the data from Webtrends shows that the average Facebook ad has the highest CTR in the first 72 hours. That is also telling us to change the Facebook ad 2 or 3 times a week. Which pricing model is the most popular - CPC or CPM So what about CPC (cost per click) or CPM (cost per thousand views) – which one of the two pricing options is used the most do you think? Page 40/92 www.Seocustomer.com

  41. Well respondents overwhelmingly prefer paying per click. And by the way the average CPC is 0.80 US dollars. Free marketing giveaway Remember to come and grab our Complete SeoCustomer Guides from 2011 and 2012. 180+ pages full of tips and tricks about SEO, SEM, Social Media Traffic and Link Building. Time for coffee.. Have a great day out there.. Henrik Page 41/92 www.Seocustomer.com

  42. Spy on your competitor Competitive & Marketing Intelligence Do you really know your competitors? What are their keywords? Where are their customers coming from? There are a growing number of great tools which can help you discover a lot of useful information about your competitors. It is essential that you comprehend and evaluate your company competition. So how great is your website compared to some of your competitors? So now we can use all the data from the internet in a brand new intelligent way. So grab your cup of coffee and let me show a few of all your possibilities with KeywordSpy Spy on your competitor Page 42/92 www.Seocustomer.com

  43. KeywordSpy is a keyword intelligent research tool. It will tell you which keywords that are being used by your competitor. Both organic and paid. It’s checking Google Adwords, Bing/Microsoft Adcenter and Yahoo Search Marketing. Check out the organic and paid competitors The picture below is showing the results from the keyword "SEO" in Denmark - both organic and paid. With this tool you can pick out the most profitable keywords from your competitors and then tailor the traffic to your website. Who are the competitors for the keywords? The next screen picture is showing the PPC ads for SEO in Denmark. Page 43/92 www.Seocustomer.com

  44. And here are the organic competitors. Page 44/92 www.Seocustomer.com

  45. Check out and get ideas from the ads And why not check all the ads about SEO in Denmark. You can easily uncover the competition landscape by knowing your competitors’ PPC and organic campaign strategies in just a few seconds. Check out the competitor's website Now you can try to search a domain instead - and check out a specific website. And get all the organic keywords it's ranking for and how they use the paid keywords. Awesome. Here is an example of www.apple.com. Page 45/92 www.Seocustomer.com

  46. And here are the competitors for Apple - for both the organic and the paid keywords. Page 46/92 www.Seocustomer.com

  47. You can build a profitable list of keywords using your competitors’ keywords. Pick out the precisely the profitable keywords and ad-copy combination of your competitors with the ROI indicator. Search the data by domain, keywords, destination URL and ad copy content. You can also search locally (I can use Denmark). You have a free trial. It’s really awesome. Marketing Giveaway As always if you haven't got it already - come and grab the free SEO guides from SeoCustomer. You can now get both the Complete SeoCustomer 2011 and 2012 Q1. Over 180+ pages full of tips and tricks about SEO, SEM, Social Media Traffic and Link Building. Time for my coffee - take care out there.. Henrik Page 47/92 www.Seocustomer.com

  48. How to Find Your Perfect PPC Daily Budget I often hear from companies that they don’t know how much money they should put into their Google Adwords account. But let me show you how you will get your perfect PPC budget. Step by step. First of all Google Adwords (or PPC) is not a cost – it’s an investment. So the question is how much money should you invest in your Google Adwords? If you invest less than you should then you are losing sale right? You could have sold more products than you are doing right now. And if you are investing too much well then you will not get enough return on your investments. Google Adwords is suggesting your bids and your daily budget – but Google Adwords has no ideas of your Average-Order-Value (AOV) or your Close-Rate (CR) or your business model. So you will have to do this on your own. Your perfect daily PPC budget for a new product First you have to estimate how many sales you are expecting to sell. Remember to stay conservative –you can use the minimum number of sales to stay in business. (Let’s say you need to sell 100 products every month). Take a guess of your closing rate. If you have 100 leads how many of them will actually buy something from you. Again be conservative and get more precise after some few weeks. (If you have a special product it could be 10 percent or even more). With the expected sale and your Closing-Rate (CR) you can now calculate how many leads you will need to make your sale right? Now estimate or calculate your target Cost-Per-Lead (CPL) – this is the maximum amount you can spend per lead. You can spend up to this limit and still be profitable. Now multiply the number of leads with the target CPL. This is how much money you can spend in one month on your PPC. The last thing is to divide your number by 30 to get your daily budget – and now you are all done. So if you want to sell 100 products every month and your Closing-Rate is 20 percent you will need 2000 leads. Now if your target cost per lead is 5 dollars – you will need to invest 10000 dollars every month. This will be a daily budget of 333 (10000 divided by 30). This is your perfect PPC budget. And yes you will still need to improve your Google Adwords ads, your Cost-Per-Click, and your Conversion-Rates. Your perfect daily PPC budget for an existing product Now if you have an existing product you already know a lot about your product. So you can use this information to get your perfect PPC budget. Page 48/92 www.Seocustomer.com

  49. So this is what you can do First set up your target for your monthly sales Use your information about Average-Order-Value (AOV), Closing-Rate (CR) and Project Rate of Return (PRR) to calculate your Cost-Per-Lead (Now you don’t have to guess your Closing- Rate). Simply multiply your target for monthly sale with your Cost-Per-Lead to get your monthly budget. Divide your monthly sale in 30 to get your daily PPC budget. And remember that your PPC is not a cost but an investment. Free Marketing Giveaway Remember to get 180+ pages with tips and tricks about SEO, SEM, Social Media Traffik and Link Building. You can get it right here. As always - have a great day out there... Henrik Page 49/92 www.Seocustomer.com

  50. Mobile Marketing Infographic Mobil marketing is growing very very fast. So I would like to show you this inforgraphic from Mashable to give you some ideas of what you can do with the phone. The statistic is from USA. It has been estimated that that the mobile advertising will be around 5 billion US dollars by 2015. So we all have to look into it (if you haven't started already). Are you using Mobile Marketing? I would love to hear about some creative campaigns. I will just grab a cup of coffee and check out my mobile... Go to www.SeoCustomer to see it larger. Best regards, Henrik Page 50/92 www.Seocustomer.com

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