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zara supply chain presentation

Its about fashion show of zara fashion

Samarth7
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zara supply chain presentation

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  1. ZARA’S SUPPLYCHAIN Done By Samarth Saraswat 200701020 MBA 2nd Year

  2. OM WebTechnology ZARA’S SUPPLY CHAIN MANAGEMENT PRACTICES

  3. ORIGIN OFZARA FOUNDED BY : AMANICO ORTEGAGAONA BORN IN : LEON, SPAIN IN1936 A SALE FORMAT OF INDITEX GROUP - ONE OF THE WORLD’S LARGEST FASHIONDISTRIBUTOR. AMANICO ORTEGA CHAIRMAN PABLOISLA FIRST DEPUTY CHAIRMAN &CEO

  4. INTRODUCTION • Ortega Worked As An Assistant In Apparel Shop And Set Up Its Own Fashion Retail Business. • 1963: Started Manufacturing Housecoats With Name As Confecciones Goa. • 1975: Estd A Small Outlet In His Factory And Called Outlet AsZara. • 1979: Estd A Company With Name As Industria De Diseno Textil ,Sa, Whose Flagship Brand WasZara

  5. Oysho Zara homes Kiddys Class Pull and Bear Bershkas Massimo Dutti Stradivarius

  6. SUPPLY CHAINMANAGMENT • Supply chain management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers. • Supply Chain Management spans all movement andstorage • of raw materials, work-in-process inventory, andfinished • goods from point of origin to point ofconsumption.

  7. SALIANTFEATURE • CustomizeRetailing • Vertical Integration of ProductionSystem • Exclusive Production • Involvement of Manager, Staff andOwner • Reduce time due to TeamWork • Policy forFranchisees.

  8. INFORMATION FLOW FROM CUSTOMER TOCOMPANY

  9. ZARA’S GLOBAL EXPANSION PLAN Europe United States Asia Intentioned to expand in China and in the rest of Asia. Hong Kong was an important part of the expansion strategy:1) Shop window that shows European’s style;2) Most efficient port in the world; 3) Offers very stable environment for growth. Was established a store in the biggest shopping destination in China, in Shangai. Between 2009 to 2011 plans to open six new stores in Japan Switzerland and Sweden. First store in Milan. Zara Home was established in London in 2003 Stores opened in Orlando, Philadelphia, Miami, Las Vegas, Costa Meca, Puerto Rico, San Francisco. By the year 2009 Zara intends to establish a chain of 50 new stores.

  10. DESIGNING • Adapting newdesign • Shelf life ofdesign • High Fashionconcept • Always Introduce freshdesign • Designer travel worldwide • Computer AidedDesign

  11. OM WebTechnology Production • Demand basedproduction • Flexibility

  12. DISTRIBUTION • Central site fordistribution • High accuracy in Shipment • Efficient SupplyChain • Own RailwayInfrastructure • Straight away display ofproduct

  13. STOREOUTLAY • Uniform storeoutlay • Store Outlay at Primelocation • Store windowdesigner • Display ofclothes

  14. ZARA STRATEGIES • INTERNAL RESOURCES STRATEGIES • CUSTOMER STRATEGIES • PRODUCTION STRATEGIES • COMMUNICATION STRATEGIES

  15. ADVANTAGE • React quickly to marketdemand • Fast Supplyworldwide • Anticipation ofproduct • Product quality anddesign • Highly Flexible ProductionSystem • Automated DistributionSystem • Low Risk for limitedproduct • Supply chain for maximizerevenue • PullStrategy • Maintain LowInventory

  16. DISADVANTAGE • HigherCost • -Distribution • -Labor • Highcompetition • Lack of economies ofscale

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