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Presentation Transcript
slide2
“I just don’t understand why

no one is ordering.

That’s the best salesletter

I’ve ever written.

My graphics are beautiful.

The price is just right and

I’ve got lots of traffic coming to my site.

What’s wrong?”

slide3

No matter how fancy your website looks, no matter how glossy  your brochure or expensive your ad campaign, it won’t work or produce the results you want if your ad lacks credibility.

slide4

The million dollar question is how do you make your ads believable?How do you establish credibility with your prospects?Here are some easy credibility boosters:

slide5

1. Endorsements from famous people. That’s why sports companies pay sports stars millions of dollars to represent their products and services. No you might not have the budget to get a movie or sports star to endorse your product. So what can you do? Look for an expert in your niche market and get them to endorse your product.

slide6

2. Get symbols of endorsements.Get the Better Business Bureau seal or approval from professional organizations that you belong to.

slide7

3. Back up Your Claims With Proof.You’ve made some pretty big claims in your salesletter. Now back up these claims with some solid proof. What research studies can you cite that support your promises? Do you have any testimonials from happy customers that prove that your product really works?Without sufficient proof nobody will buy.

slide8
If you're still struggling with a site that doesn't sell, then a site audit may bea good idea. You will get a detailed report on exactly what areas of your siteare hindering sales as well as suggestions on how to change it.

For moreinformation and to book

your free preliminary site audit visit

http://www.HelpMySiteSell.com