no one is ordering.
That’s the best salesletter
I’ve ever written.
My graphics are beautiful.
The price is just right and
I’ve got lots of traffic coming to my site.
No matter how fancy your website looks, no matter how glossy your brochure or expensive your ad campaign, it won’t work or produce the results you want if your ad lacks credibility.
The million dollar question is how do you make your ads believable?How do you establish credibility with your prospects?Here are some easy credibility boosters:
1. Endorsements from famous people. That’s why sports companies pay sports stars millions of dollars to represent their products and services. No you might not have the budget to get a movie or sports star to endorse your product. So what can you do? Look for an expert in your niche market and get them to endorse your product.
2. Get symbols of endorsements.Get the Better Business Bureau seal or approval from professional organizations that you belong to.
3. Back up Your Claims With Proof.You’ve made some pretty big claims in your salesletter. Now back up these claims with some solid proof. What research studies can you cite that support your promises? Do you have any testimonials from happy customers that prove that your product really works?Without sufficient proof nobody will buy.
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