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ALL ABOUT SEARCH ENGINE OPTIMAZATION

IT EXPLAINS AND GIVES INFORMATION AND FACTS ABOUT SEO.

Riya48
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ALL ABOUT SEARCH ENGINE OPTIMAZATION

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  1. ALL ABOUT SEARCH ENGINE OPTIMIZATION (SEO) BY : RIYA PARASHAR

  2. CONTENTS • WHAT IS SEO • NEED OF SEO • SEO TOOLS • SEO TECHNIQUES AND STRATEGIES • TYPES OF SEO • ADVANTAGES OF SEO • DISADVANTAGES OF SEO

  3. WHAT IS SEO? SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better. Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs.

  4. NEED OF SEO SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.

  5. SEO TOOLS GOOGLE SEARCH CONSOLE YOAST SEMRUSH

  6. SEO TECHNIQUES • SEO techniques are classified into two broad categories: • White Hat SEO - Techniques that search engines recommend as part of a good design.It conforms to the search engine's guidelines. It does not involve any deception. • Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.Attempting ranking improvements that are disapproved by the search engines and/or involve deception.

  7. SEO STRATEGIES • SEO strategy is a detailed plan to improve a website’s search engine rankings and earn more traffic. • First things first. You can’t do much without knowing what keywords your target market is using to find solutions to the problems that your company solves.  • The key here is to use your marketing sense and  create engaging content that is valuable to your target market. • This is beyond website content, but the good user experience is becoming more and more important in strong SEO rankings.

  8. TYPES OF SEO

  9. ON-PAGE SEO AND OFF-PAGE SEO

  10. ADVANTAGES OF SEO • SEO Increases Organic Discovery & High-Quality Website Traffic • SEO Offers Impressive ROI • SEO Improves Credibility & Trust • SEO Provides 24/7 Promotion • SEO Reaches Your Entire Target Audience • SEO Optimizes User Experience

  11. DISADVANTAGES OF SEO • It takes time. • Your competition is the rest of the Internet.  • Results are not guaranteed. • It requires constant maintenance. • It does not give profit at the beginning. • The cost of services is high (less offer of specialists). • Generates penalties if done wrong.

  12. THANK YOU

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